Alternatives to Leavened

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.

CallRail provides complete visibility to marketers who rely on quality leads to measure their success. CallRail is committed to helping customers see the results of their digital marketing efforts. We see the potential in connecting data from chat, forms, and calls. This helps our customers achieve better outcomes.

Use industry-leading predictive analytics with the largest consumer data collection to measure cross-channel brand campaign performance. Brand Lift KPIs like never before. On-demand dashboard with unprecedented data scale that combines Linear, Addressable and CTV. You can see the actual delivery stats for each publisher or audience, so you don't have to wonder if your campaign has met your custom behavioral targets. Upwave optimizes brand marketing by planning, measuring, and optimizing. Our digital network is unmatched and allows for fast, accurate data collection from millions everyday consumers. All brand insights are available on one platform, with real-time dashboards. Integration with DSPs, social platforms and other platforms allows for bid optimization and audience targeting to increase marketing impact. Our customers include companies from multiple verticals, including CPG, technology and financial services, as well as the biggest global advertising agencies.

There are two distinct approaches to marketing attribution around the world. The first is the top-down population-based approach. This was done traditionally through multiple linear regression, which severely limited the number and types of variables that could be quantified at any one time. The second approach is bottom-up, where individual cookie-based interactions are combined to create a larger picture. Hamilton AI has created a new generation unified measurement models. Models that can attribute, optimize, and allocate the largest share of marketing budgets. The paid media spend. All this without the drawbacks of the old models.

Lack of organization and structure can lead to clients being lost. Gryffin makes it easy to manage all your marketing tasks, projects, and deadlines using one system. You can increase your team's productivity and streamline tasks so you never miss a deadline. All of your editorial calendar planning, scheduling content pieces, and tracking the status articles, writers, and other digital assets, can be done in one place. Gryffin's drag-and-drop editorial calendar builder will simplify and streamline your content creation workflows. From start to finish, create and manage link-building campaigns. Gryffin can track all PR outreach efforts and Blogger targets, from identifying potential targets to following their status. To determine the effectiveness of your optimizations, you can create SEO Experiments. If you notice pages or keywords falling in the rankings, take action and measure the impact on Algorithmic updates.

Lebesgue assists eCommerce businesses of all sizes in increasing their marketing performance, ROI, and profitability by analysing all their digital marketing efforts and providing actionable insights that align with industry best practices. Features: LTV modeling - Calculate the lifetime value of your customer - Find out how much revenue each of your customer groups brings in - Predict the revenue coming from repeat and new customers Learn how marketing channels and discounts affect the LTV AI Copy Creation - Create high-converting marketing copy faster than ever before Advertising audit Connect your Google Ads and Facebook Ads, Audit your Marketing and Find Critical Mistakes that Are Hurting Your Marketing ROI Analyse of Competitors - Find out what your competitors are doing with their live Google ads and Facebook advertisements Receive alerts when new ads are launched Market Benchmarks & Ad Price Forecast - Industry benchmarks for Facebook ads and Google ads PLUS...

PlugCMO's AI-driven decision making is like an elite team of campaign optimization experts who analyze your campaigns 24 hours a day. By leveraging AI's true power, you will see a remarkable ROI on your marketing spend. PlugCMO will scale the winners by running multiple creatives at once. It instantly scales the winning campaigns, audiences and creatives, and it does so in the shortest time possible. Are you worried about underperforming campaigns draining your budget? PlugCMO acts as insurance against budget leakage. It works 24 hours a day to ensure that any underperforming campaigns are immediately shut down. Calculate the best architecture for our formulation task. The models learn from every new data point and adapt to it. With industry-specific features, applied to the raw input data. The multi-armed bandit models produce action-based recommendations. PlugCMO increases digital marketing ROI by at least 20% There is no need for engineering bandwidth.

Boomerank makes you more visible on Google and continually optimizes the performance of your ads to increase revenue and efficiency. All this, and all of it without any effort on your part. Online marketing is easy to understand and humanize. We can help you become profitable on Google. We do small-scale work for clients. We use the right key figures to measure your success. Our mission is to increase diversity in eCommerce and give small online shops a chance to compete with the big guys. Boomerank was born. Boomerank is a personal assistant that makes complex things simple and understandable for everyone. It can be overwhelming to navigate the online world. Boomerank is free and you can try it for free. Boomerank is your personal eCommerce assistant. It will make your online shopping easier and increase your online sales without any prior knowledge.

Amazon Brand Lift can be used by your brand to measure the recognition, attitudes and preferences of customers, as well as their intention, favorableness, and recall. The Amazon Shopper Panel can provide valuable insights into your campaign's impact in relation to your brand measurement goals. Amazon's Brand Lift Studios are designed to help advertisers quantify the impact of campaigns on the top of the funnel and the middle of the funnel in a clear, easy, quick, and safe manner. Amazon's Brand Lift allows you to see the overall increase of brand statistics for your ads as well as analyze aggregate survey results by audience segment. This includes age range, family earnings, gender identity and frequency of ads. Select the campaign you want to measure, use templates for creating survey questions, and then review your results on demand. You can also get results directly via the Amazon Ads API.

It becomes more complicated when you stop advertising on Facebook and Google. Rockerbox solves the problem by providing the marketing infrastructure needed to scale your business efficiently and quickly. Rockerbox centralizes all your marketing spend and campaigns, paid, organic, digital, and offline. Rockerbox eliminates duplicate conversions and makes them transparent and customizable. This ensures that your data is trustworthy and secure. Are you struggling to understand the impact your branding has on your business? Rockerbox offers playbooks. Are you unsure how to measure OTT or Linear? Rockerbox offers methods for each. Are you trying to figure out how to get more Facebook views? Synthetic Events could be the answer. How fast do you need to get a channel ROAS-positive? What amount of loss are you willing and able to take before a customer becomes financially profitable?

Digital marketing can be measured and optimized with a continuous view of DTC advertising. To understand the true impact of digital marketing campaigns on patient behavior, go beyond clicks and brand site visits. You can determine if your campaign is reaching the right people and driving the desired health behaviors. Weekly data updates allow you to optimize campaigns across and within publishers. Connect digital campaign spending with business impact and ROI. Modern data and analytics uses technology for privacy protection. Access all your DIFA marketing data directly from the source for in-house analysis. Understanding how personal and non-personal promotions work together can improve patient outcomes. Data integrations direct from platforms and publishers to improve measurement, optimization, and analytics.

Marketers looking to prove and improve the business value of their marketing use Plannuh to quickly and easily create winning plans, maximize budget impact, and measure the true performance. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven process automation for achieving agility, efficiency, and industry-leading marketing performance. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

Privacy-friendly attribution, modern Bayesian statistics and automated data pipelines can help to reduce wasted marketing spend. Recast clients can increase their blended ROI by 10% in 6 months. This allows for faster and more efficient growth. Recast doesn't use cookie or user-level data. This makes it easy to set up and won't be affected by privacy regulations that may affect other measurement methods. Recast can help you optimize your marketing performance by accurately measuring your marketing's impact in real-time. Recast was designed to assist modern marketers in adjusting spend based upon real-time performance. Confidence intervals are provided for every ROI, saturation curve and time shift estimate. Predicts where the next dollar is most effective, as they are different and more impactful concepts. Recast's fully Bayesian model allows us to incorporate your business context into the code.

Reaching your target audience is more difficult than ever. Media consumption habits have fragmented. New digital channels are becoming more important, and consumer behavior and influence drivers are rapidly changing. The entire digital ecosystem is evolving, which will complicate your marketing efforts. Data privacy is a growing concern. Consumers, governments, major platforms, and even major platforms are tightening their ability to track and measure engagement through the removal of 3rd party cookie. These changes will have a significant impact on your ability to attract your target audience, where and when you do so, and how you make decisions that maximize the impact of your budget. GfK Marketing Mix Optimizer uses proprietary data sets and advanced marketing mix modeling techniques to unlock powerful insights. This allows you to invest at the correct level, on the appropriate channels, and with the best campaign to reach the right people.

CMO insights help advertisers optimize campaign tactics and maximize media ROI. CMOs offer a holistic marketing strategy that includes a unified view on your campaigns. Advertisers can measure and compare the impact of strategies and tactics for the top, middle and bottom of a funnel. CMO's online article-level reports show the relationship between audiences and locations in terms of results. CMOs are able to provide agility in order to optimize and drive the effectiveness of campaigns. Omnichannel Statistics (OCM), a tool that allows advertisers to measure the total impact of their campaigns on Amazon and other sites, while the campaign is still in its middle period of advertising, is a way for them to do so. CMOs incorporate insights from all channels, including Amazon and off Amazon as well as online shopping and offline activities. All Amazon Ads offer privacy and security. All reports are anonymized and aggregated.

Response Management tracks the lead progression through the funnel and ties lead responses to revenue. Get precise, detailed marketing and sales funnel metrics. Campaign Attribution allows you to evaluate campaign performance and gain insight into each campaign's impact on revenue, pipeline, and other metrics. Optimize your marketing with confidence Matchmaker connects leads with accounts in your CRM using smart, customizable matching technology. Sales and marketing can engage accounts intelligently by enabling Matchmaker. Based on Response Management, digital marketing can be measured from anonymous first touch to closed wins by connecting anonymous digital touches with known leads in your CRM. Our solutions have been used by thousands of B2B marketing and sales professionals to boost their performance measurement.

Find hidden potential in your digital strategy. Oracle Data Cloud offers award-winning solutions for every stage of your marketing journey. You can reduce waste and protect your advertising spend, reach your ideal buyers, and measure the metrics that are important to quantify the impact on your online advertising campaigns. Understanding your customers and most valuable prospects will help you make the greatest impact on your advertising. With Oracle Data Cloud's best-in-class audience intelligence solutions, you can discover what motivates your audience to take action and where they are most likely to engage. You can protect yourself from fraud by making sure your ads are visible and appearing alongside relevant, safe content. Solutions for viewability, invalid traffic (IVT), brand safety and brand success will help you drive campaign success.

Cerebra is a no-code Intelligence solution that gives marketing teams and merchandising departments the power to optimize their businesses by using data-driven direction instead of guesswork. Transform from fast retail to real time retail. There are no more missed opportunities, inventory wasted, or mispriced products. Cerebra provides timely recommendations that have a predicted business impact. This is in contrast to more data that takes time and effort to interpret. Get the most out of your productivity by leveraging insights and taking actions that have the greatest impact. AI that optimizes profitability and reduces waste helps you accelerate operations. Data-driven decision-making allows you to automatically extract actionable insights. Cerebra continuously analyzes all data sources, both internal and external, to uncover actionable insights that maximize brand profitability, drive best customer outcomes, and minimize inventory waste. No need to train staff in big data analytics, business intelligence, or data wrangling.

Maximus is an advanced analytics platform that combines marketing mix modeling with advanced analytics. The tool was built in R using the most advanced machine-learning and statistical functions and methodologies. Marketing Mix Modeling analyzes past activities, calculates sales contribution and ROI per activity, and predicts future results. Auto modeling and manual modelling with the help of a recommendation engine based on best fit tests. Compare multiple models, and add or remove variables easily. Sort variables into categories like media, promotion and seasonality. Contribution to sales can be shown in tabulated reports or charts.

Uncover the true impact of marketing with an AI that curates millions of rows of data to drive more revenue. Understanding the impact of key events across multiple media data sources on revenue is possible by looking ahead, rather than using marketing mix models which are months behind. Guide your decisions on how to adjust media expenditures in response to changes in the competitive landscape. At the same time, reduce media waste and gain a better understanding. Optimize across brands and segments of the most sophisticated companies. To optimize media spend on platforms, gather complementary data. Utilize the entire portfolio of brands to target specific audiences using brands that resonate. All the while, expanding visibility of 3rd party media, earned, owned and paid in relation to revenue and key metrics. Get comprehensive, near-real-time, and revenue-enabling reads from media and strategy investments. Show the CFO and sponsors the ROI, the halo effect and the dollar value of channels.

Discover under-performing campaigns to quickly adjust your ad spending based on simulation results while maintaining your overall budget. We use a probabilistic, windowless measurement that uses time-series data derived from your ecommerce platform or marketing channels to determine what's really driving the needle. Forecast the revenue and ROI of your campaigns using your brand's historic data before you make any changes. Our easy, one-time integration allows you to connect all your channels in 10 minutes. You'll receive actionable insights within 48 hours. Marketers can measure and benchmark the impact on organic search, direct traffic and other campaigns of cross-channel awareness.

Keen is the only system that can provide both historical measurement as well as predictive, prescriptive planning to optimize marketers' spend across all channels. This is tied to financial impact. You can quickly make data-driven decisions and add data as you go. Keen's marketing elastic engine estimates can help you consider all channels, even ones you haven't tried before. Next, run scenarios to create a plan that balances financial goals and risks. Marketing mix, multi-touch attribute and other ways to measure past performance are all common marketing metrics. How do you choose your next best opportunity, especially when it's not in your preferred channel? Or when there is high uncertainty, such as in a pandemic. Keen's SaaS platform allows you to accurately predict future performance across all channels, so you can make better decisions about how you drive growth.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

To decode customer behavior, optimize ROI and determine marketing's impact on revenue and pipeline, you need to factor-in your marketing efforts. A robust integration to your martech stack results in a one week onboarding cycle. Flexible and configurable attribution engine that allocates conversion credit to the relevant touchpoints. Consumer-grade User Experience for Analysis, defining Custom Events, and Dimensions. A collection of curated templates that are based on the best practices of high-performing teams around the world. To get a holistic view of marketing performance, stitch customer journeys from the first touch to the final win. AI Engine continuously analyzes and diagnoses key metrics and highlights insights and recommends. You can see the whole Marketing Funnel without any dependencies.

Continuous optimization requires continuous measurement of effectiveness. Align multichannel marketing efforts with key business goals. Measure their effectiveness. Optimize campaigns for maximum success. Robust reporting capabilities allow you to track and measure overall usage, behavior, demographics, key indicators, and specific asset watches. You can create persuasive content that is based on the interests, past history, location, referrer, and more of your audience segments. Our intuitive reports give you deep insight and visibility into usage and behavior across all your web properties. This will help you manage risk and optimize. Visits, journey patterns, downloads, conversions, keywords. This aggregate overview provides a summary of key analytics and performance indicators. This tool will help you understand who your visitors are, what they've done, and how effective your buyer persona strategies have been.

Maximize your ROI by understanding how marketing and advertising impact audiences throughout the customer journey. Find out what your audience wants and connect them with the media, music, and video content that they enjoy. You can measure the impact of your campaigns on your brand objectives. Personalize video content using show and celebrity data.

Dreamdata is the B2B revenue attribution platform that empowers go-to-market teams to understand their impact and drive growth. By automating data collection and modeling, it provides a 360° view of the customer journey and enables data-driven decision-making. Key Features: - Automated Data Collection & Unified Model: Collects first-party data from your website and marketing/sales stack, building a complete picture of customer interactions. - Multi-Touch Attribution: Accurately attributes revenue to specific touchpoints, providing clear ROI on campaigns and channels. - Buying Signals & Lead Prioritization: Identifies high-intent accounts and prioritizes leads, maximizing sales efficiency. - Campaign Performance Analysis: Evaluates campaign effectiveness, enabling data-backed optimization decisions. - Custom Audiences & Data Activation: Creates targeted audiences based on customer journey insights for personalized campaigns across platforms. - Industry Benchmarking: Compares your performance against industry standards, highlighting areas for improvement and competitive advantage. - Intuitive Interface: User-friendly design ensures easy navigation and actionable insights.

Nielsen Marketing Mix Modeling allows customers to evaluate the impact of their investment, understand what is working, and optimize budgets accordingly. It answers critical marketing questions with industry-leading performance data models that cover and granularize data. This allows you to make confident decisions about your current and future marketing. Unmatched coverage across devices and platforms will maximize the impact of your campaigns. Our automated and connected infrastructure allows you to analyze marketing ROI insights within weeks. Optimize your marketing mix using customized simulations to help you plan future campaigns.

Finally, measure all your marketing activities, even the soft ones, identify gaps and opportunities in market and show how marketing is driving business success. Brew gives you unprecedented visibility into the marketing activities of your company, from the marketing strategy to the individual activities. Brew will allow you to see more than just share-of-voice. You can also see the impact your company has on audiences, topics, channels, and within your industry. Measure the impact of your entire marketing effort, from a specific activity to the historically-unmeasurable, like messaging, positioning and brand across all of your competitive landscape. You can see what is happening in your market, what topics are being discussed, what activities are most effective, and where there are gaps. This will allow you to identify opportunities and lead.

Conductor is the best-in-class content marketing and search technology, combined with expert strategy services. Our platform gives you deep insight into search intent and empowers you to take action across digital channels. Conductor is more than just a platform. We are a partner dedicated to your digital marketing success. Our dedicated Customer Success team offers expert support and strategic guidance as well as assistance with execution.

TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns. They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection. They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora. The TrackAd suite consists of 4 products. . TrackAd 360: Multichannel attribution and cost-centric analysis . TrackAd Lead: Analysis of the ROI of Lead Generation . TrackAd Collector: Automatic collection of advertising investments . TrackAd Affiliate: Antifraud and CPA publisher management

Bad analytics is responsible for a loss of 10-15% of media budgets. Sellforte’s SaaS-solution helps you unlock the missed business opportunities. Sellforte’s continuous MMM takes you to the next stage of marketing measurement, as you will get an objective view on how all campaigns and media are driving the business. This will help you prepare for board meetings, monthly meetings, agency briefings, or campaign analyses. We want to emphasize our focus on releasing the business impact from marketing by using our proprietary algorithms on the platform, and deep industry expertise in retail, ecommerce and telecom industries.

MassTer's Marketing Mix Modeling software MassTer provides a modern way to run Marketing Mix Modeling projects. MassTer's intuitive interface makes it easier for analytical teams to complete MMM projects efficiently. MassTer was designed to make it easy for you to deliver your Marketing Mix Modeling projects. To replicate the MMM project workflow, MassTer uses industry best practices and advanced modeling techniques. This allows for maximum efficiency. MASS Analytics is a modern MMM approach that delivers faster automated models powered by Machine Learning. This allows you to accurately measure media and marketing impact in complex media environments.

We have partnerships with top banks that allow us to see all aspects of consumer spending, including purchases made at competitors. This purchase intelligence is the basis of everything we do. Strategies to gain market share with existing and new customers. Connect with our brand-safe platform without fraud and get ads that give back to customers. Find out the true sales impact of your campaigns in-store or online. Real transaction data closes the loop. We measure campaign performance, reporting online, and in-store sales right down to the penny.

Mayze is THE tool for proving if your marketing efforts have an impact on the business. Mayze is a great way to: All your marketing data in one place Your marketing stats and KPIs are available in real time Proof that your marketing efforts have an impact Mayze begins by aggregating all your marketing data via API: Site, LinkedIn SEO, Emailing, and Data Manager. Once connected, your monthly dashboard will show you all your data in real-time. On your MagicGraph you can also correlate your data to your historical marketing activities, so that you can see the impact of your actions at a glance. Current available connections: • Google Analytics 4 • Google Search Console • LinkedIn • HubSpot • ActiveCampaign • Brevo • Mailchimp Soon, you will find personalized tips to optimize your data, as well as tips to understand what worked and brought you leads based on the marketing actions you have taken.

RhythmOne is a market leader for multiscreen digital advertising solutions. We are powered by the most efficient and effective programmatic platforms and led by advanced TV, and we offer innovative solutions for brands to connect to consumers. This helps to drive outcomes for publishers and advertisers across all screens. Pixalate's Global Seller Trust Index again identifies RhythmOne as the best. Find out how we create brand-safe environments that are safe for our clients and partners. Connected TV is evolving to Advanced TV. YuMe by RhythmOne offers scale, precision targeting and unique measurement solutions that allow brands to extend their linear TV and multiscreen video campaigns to connected viewers. RhythmInfluence by RhythmOne is a platform that connects marketers and passionate influencers who authentically weave branded stories into content that consumers trust. It delivers powerful results.

Trendpop is the most trusted analytics and insights platform for short-form marketing. We are on a mission that anyone can go viral on social media platforms. We are a technical team that is deeply technical and has taken a data-first approach. Our core engine has analyzed over a billion social videos to identify the recommendation algorithms that drive virality. Trendpop was founded by Yoav Zimman (CEO), and Jonathan (Yoni), Ben-tzur, (CTO). They raised money from YCombinator W21 to build Trendpop. Trendpop grew to profitability in just 12 months. Collab, a seasoned company in the digital creators space and an official TikTok marketing and creative partner, purchased Trendpop in January 2022. Trendpop powers the TikTok marketing campaigns of the top record labels in North America. It is expanding rapidly to new markets in film, television and DTC eCommerce.

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Our Marketing Analytics and Optimization software provides a modern integrated environment for advanced investment analytics. The data visualization module allows users to examine and understand the visuals and statistics required to verify the data as well as form initial insights and hypothesis on what is driving demand. The core Modeling Module provides a comprehensive user-interface (UI) to specify a range dynamic linear panel models across all levels of client business. The user-specified models are integrated into the model database, which performs any required variable transformation. This is then transferred to OxMetrics' proprietary model estimation algorithm.

Improve your website. Instantly. Snapshots, Heatmaps, and Recordings allow you to understand the customer journey. You can use our visual reports and individual session recordings for a deeper understanding of your website visitors, including where they are coming from, how they navigate, and where they get stuck. This will help you make design changes with confidence. Data-backed decisions will have a positive impact on your bottom line. Crazy Egg A/B testing will let you know that you have chosen the right content placement, color, image or copy to convert more customers. You can create or modify content without the assistance of a developer. You can change the style of elements such as fonts and colors, or hide them using our editing tools. Once you are satisfied with your changes, you can publish them directly to your website. We are here to help you improve your website's functionality, fix any problems, and test new ideas.

Marketing analytics will help you identify which marketing channels and tactics are delivering the highest returns. Build alternative scenarios to optimize ROI on your marketing program. Learn how marketing channels impact your KPI's. Identify which marketing tactics are most effective. You can optimize your marketing mix by creating alternative scenarios. Learn how different marketing channels impact your KPI's. Streamline your marketing operations by optimizing budgeting, planning, and campaign management. Superior functionality and intuitive dashboards for marketing analytics are available to optimize ROI. This is possible through seamless collaboration between Sales and Marketing Clouds. Get accurate financial metrics for marketing projects, campaigns, and activities.

Panoramic, a SaaS company for enterprise, provides the tools necessary to model and ingest marketing data into useful insights for the world's most successful brands. Its team of data scientists, marketing analysts, and data scientists work with marketers to create an internal data platform that can be used throughout the organization for data analysis and benchmarking. Its platform shines a light on the insights agile marketers care most about, giving them the confidence and ability to make strategic decisions in support key objectives. Panoramic was founded in 2018 and has offices in Los Angeles, New York, San Francisco, Washington D.C. and Manila. PanoramaHQ.com offers more information.

You can create analysis-ready reports and spend your time optimizing campaigns. Get in-depth insights into your performance with just one click. To improve your campaign efficiency, you can create comprehensive reports. DataMyth determines the cause and the reason behind a change in performance based on the degree to which it has had an impact. You can create reports in minutes with performance insights. The time saved can be used to reach your next milestone. Reduce the budget required to create reports and analyze. Save time to strategize, optimize, and more. You can manage more clients and increase productivity with ready-to use analysis. Reduce stress and eliminate missed reports. You can add the client logo for each client and you can always update the logo at anytime. You can also include the client's name in the reports. Use our cost calculator to calculate your current cost for building reports and your savings with DataMyth.

Sentiment Search specializes in reviewing reviews for restaurants, cafes, pubs, and cloud kitchens. We provide customer sentiment insights from social media, review platforms, and internal feedback channels to marketing, operations, and guest experience teams. These industry-specific metrics can be used for benchmarking every aspect of a restaurant in comparison to its competitors, identifying weaknesses, and ultimately improving online ratings. You can provide higher management with a complete snapshot of your brand and identify underperforming locations. Track the shift in sentiment following staff changes, menu changes, and refurbishments using industry-specific trends. Compare competitors to benchmark sentiment at the location-level as well as at the overall brand level.

ORM offers a cloud-based solution that is easy to use and leverages ORM’s deep expertise in Optimization, Statistical Analytics. ORM offers cloud-based solutions that enhance the sales and marketing functions of a company. Optimized Sales Management or Optimized Marketing Management are two solutions that can be used to optimize sales and marketing. Both solutions provide predictive analytics and optimization, as well as enhanced report and data analysis capabilities. All solutions have a common theme: a minimum cost savings of between 5% and 15%, and significantly improved reporting and data management. ORM Technologies is the only platform that provides clear and specific action plans to help you increase revenue. It's like having your own data scientist.

Hypersonix provides a system of actionable insight that helps enterprises grow their revenue. Our customers can benefit from Explainable AI powered with data science, NLP, and ML to gain a complete understanding of their business and the reasons it is happening. Hypersonix AI has been able to help its customers achieve a 3-5% profit margin. Here's what you get with Hypersonix AI. Automated insights. Rapid processing of large amounts of data. In just seconds, you can get to the bottom of what it is that you are looking for using voice search. Get timely and proactive notifications and alerts. Anticipate changes and how they will impact your business. Pattern Detection Anomaly, and Pattern Detection. Automated data analysis to reveal what you don't understand in real-time insights Automated insights in real time Hypersonix will automatically detect signals in your data and interpret them to recommend predictive analytics.

Nepa provides businesses with insights via Brand Tracking solutions, Marketing Mix Modelling solutions, Campaign Evaluations, Paths to Purchases, and Category Insights. We help you optimize marketing performance and make smarter decisions by helping you understand your market. We combine human expertise with advanced analytics to help businesses navigate complex market landscapes. Our solutions include Brand tracking to monitor the performance of your brand, Marketing Mix Modelling to optimize media investments, and campaign evaluation to measure marketing effectiveness. Paths to Purchase reveals the journey that your customers take to select your brand. Category Insight enables you to understand changes in market dynamics. Our data-driven solutions are designed to address real client challenges. They provide actionable insights which drive smarter decisions and stronger strategies.

SOOMLA fills the information gap for mobile app publishers that use in-app advertising. Our platform allows app marketers the ability to measure user-level ad LTV, attribute marketing activity to ad revenue, and target ad whales through various marketing channels. Our platform can also be used by monetization teams to develop a data-driven strategy for optimizing their ad inventory. We also provide raw data access to enable the entire organization make better decisions.