Maximus Description
Maximus is an advanced analytics platform that combines marketing mix modeling with advanced analytics. The tool was built in R using the most advanced machine-learning and statistical functions and methodologies. Marketing Mix Modeling analyzes past activities, calculates sales contribution and ROI per activity, and predicts future results. Auto modeling and manual modelling with the help of a recommendation engine based on best fit tests. Compare multiple models, and add or remove variables easily. Sort variables into categories like media, promotion and seasonality. Contribution to sales can be shown in tabulated reports or charts.
Integrations
No Integrations at this time
Company Details
Company:
Sapience
Website:
www.sapience.ae/marketing-mix-modeling-tool/
Media
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Product Details
Platforms
SaaS
Customer Support
Online