Alternatives to Higher Logic Thrive

GetResponse is a comprehensive email marketing platform that provides small businesses, solopreneurs, coaches, and marketers with powerful and affordable tools to grow their audience, engage with their subscribers, and turn subscribers into paying customers. With over 25 years of expertise, our customers choose GetResponse for our user-friendly solution, award-winning 24/7 customer support, and powerful tools that go beyond email marketing – with automation, list growth, and additional communication tools like webinars and live chats to help businesses build their personal brand, sell their products and services, and build a community. GetResponse's powerful email marketing software includes AI-enhanced content creation tools, professional templates, easy-to-use design tools, and proven deliverability. Our customers are empowered with tools to build a website and unlimited landing pages, and create engaging pop-ups and signup forms. The marketing automation builder brings your ideal automated communication scenario to life with a visual builder that can grow with your needs.

Influitive allows customers, developers, partners, employees, and customers to join a community and complete challenges, referrals and product reviews. These challenges can be tailored to individuals or groups. They earn badges, points, and levels that allow them to redeem professional privileges and perks. You can easily visualize and report on all activities and the ROI. This integration also allows you to guide members through your marketing automation platform and CRM.

Mapp Marketing Cloud is a SaaS platform designed to help marketers create personalized customer experiences through digital analytics and automation. Our solution integrates customer data from multiple sources to build comprehensive profiles with compliant first-party data. It converts this data into actionable insights on demographics, behaviors, and purchasing preferences, enabling engaging experiences both online and offline. Marketers can use these insights to tailor communications and automate marketing across various channels, including websites, emails, SMS, push notifications, and in-app messages. With the aid of AI, they can monitor campaign performance, identify new segments and revenue opportunities, reduce churn, and enhance customer loyalty. Over 700 companies, such as Umbro, Pan Macmillan, Riverford, and Admiral Group, rely on Mapp. With 20 years of experience, we innovate our product and services, supporting clients from our global offices in London, San Diego, Berlin, Munich, Milan, and Paris.

Open Social is a community engagement platform that was built for communities that are looking to make an impact through community engagement, activation or recruitment Open Social is a powerful open-source Drupal technology platform that allows organizations to create an online hub for their members. Open Social facilitates communication, group formation and content collaboration, event creation, social interaction, and seamless sharing ideas, experiences, and expertise. A community is much more than just a group of people in the same place or space. A community is made up of members who connect and come together around a shared identity, interest, passion, project or purpose. Open Social specializes in creating highly engaging online community platforms. We tailor every platform to the unique needs of each organization, making sure we help you serve your member needs and reach your shared goals. Those needs and goals are different for each organization. It all depends on what type of community you are!

Community is a trusted conversational marketing channel that connects Leaders--entrepreneurs, small businesses, media companies, and brands--to their Members, all via SMS text messaging. Community has witnessed more than 3 billion text exchanges between its Leaders, and their Members. Clickthrough rates were 59% and 95% respectively. Texting with your audience can translate into action, impact and brand loyalty. Why? Why? You can send anything you can in a text message through Community. You can share photos, videos and audio notes. You can segment by age, location, interests, and many other features. Learn why thousands of entrepreneurs, small businesses, artists, and brands use Community for texting with their audience. Get your number now.

To build a successful digital subscription business, bring together your community, online courses and website, as well as memberships, on your own social network. Our community platform is the only one that allows you to manage your community, online courses, content and events, as well as digital subscriptions. It's all under your brand and instantly accessible on Android, iOS and web.

The emfluence Marketing Platform is so intuitive that you'll think it was designed just for you. We believe usability is just as important as functionality. We believe that usability is just as important as functionality. That's why the emfluence Marketing Platform features are focused on what's really important: helping digital marketers like you achieve your goals every day. The emfluence marketing platform can be used to launch your own digital campaigns, manage a brand across a network franchises, or create campaigns for your book of businesses. * Marketing Automation * Drag & Drop Email Marketing * Marketing Calendar * Social Media Management * Surveys * Landing Pages * Form Builders * Automated reporting * Website Tracking * Light boxes and modals * Variable Content & Personalization Integrations to Microsoft Dynamics and Salesforce are available through the emfluence marketing platform. Zapier integrations can also be made.

The Chaordix Community Platform hosts communities that connect top brands with their customers, members and users. Our Community Platform is a white-label SaaS solution that connects brands with people who matter most to them, so they can share, discuss, and learn. - Engage your community with a variety of activities and content. - Customizable, ever-expanding profiles facilitate discovery & reporting - Create challenges to gather ideas, review submissions and then put them to a vote. - Create groups manually or automatically by using specific criteria. Connect with customers to build brand loyalty and boost advocacy Access a high-quality, on-demand group of customers and fans to conduct research.

User.com is a full-stack software for marketing automation. It allows you to communicate with customers and manage your relationships. User.com is one platform that offers many features. It provides you with robust tools for sales, marketing, and support. You can use the different features to communicate with your customers consistently across a variety channels such as email marketing, mobile push, SMS messaging and call centers. This will make every visitor happy. You can see every piece of data and measure it all with all activities organized in one place. This can be customized to show only the essential metrics you choose to make it easy to take action. Are you ready to try it? Register now for a free trial at User.com -

Glynk is a customer support platform that's specifically for SaaS companies looking to unify KB articles and Community answers. We have built an online community from scratch and grown it to 2,000,000 members. We have learned many lessons from this journey. To make it a thriving community, we worked on the most difficult UX problems, engagement issues and retention. The result is a world-class community platform that actually works. We are not like other platforms. We don't have a list of features that can be sold. Instead, we offer a variety of proven experiences that will engage your members and help build the community you've always wanted. We will guide you through the initial stages of your launch and onboarding to ensure that your members feel comfortable. Glynk is a great tool for you if Community is at the heart of your strategy.

Hivebrite is the most powerful community management and engagement platform. Hivebrite is easy to set up and can be fully branded to match your brand colors. This will help you to build brand engagement and create opportunities in your private community. You can manage your member base, centralize communication with them, create events, and collect online payments all from one interface.

Vanilla Forums makes it easy to create an online community your customers and audience will love. Our open source and hosted products are used by thousands of companies to increase brand loyalty, brand advocacy, and lower customer service costs. Vanilla's customers include a wide range of companies from all over the globe.

Communities are more than just what they are. Successful communities are more than just a product. Mobilize offers not only the best technology, but also the right expertise and methodology to help you achieve the most important outcomes for your organization. The Mobilize method creates value chains - actions and strategies that each generate an incremental driver value - to support your desired end goals.

inSided is the most popular Community Platform for Customer Success and Support. Our Community, Knowledge Base and In-Product Support products can help you reduce churn, deflect calls, and build better products.

Zapnito, the community platform for personalized knowledge sharing, is a platform that allows users to share their knowledge with others. Maximize the lifetime value of your customers by connecting them to trusted people and knowledge at the right time. Zapnito allows you to create a custom-branded community platform, and host discussions, courses, events, and more, all under one domain. Our team of UK-based specialists provide strategic guidance and engagement dashboards to ensure the long-term success of your community. Since 2015, Zapnito helped industry-leading B2B brands transform millions of customers to community participants. We are the perfect technology partner for community-led growth. Zapnito is a leading online platform for community building. It also offers expert support in terms of strategy, and the Zapnito Community gathers 500+ community leaders who want to learn, connect and share.

Amity provides ready-to-use technology that companies can add to their apps and websites to build digital communities and increase user engagement. Over 20 million people use Amity Social Cloud every month, and it has become the trusted choice for a diverse range of industries since 2020.

Online community platform that can be customized to connect, engage and retain users. Bettermode is an online community software that uses cloud technology to empower the next generation of branded communities. Your users can discuss and connect with each other under your brand. Users can create articles, ask questions, answer them, create polls and upvote, comment, and share many types of content. Use our modular community platform, native widgets, widgets, API to build habit-forming online communities. Bettermode provides unique value to clients through the following key elements. - A fully customizable community platform that allows you to display your community site exactly how you want. - Fully adaptable for your brand guidelines and navigation structure of primary website or product. - Add community experience to the customer journey with embedded widgets - Extensive API store and app store (SEO App, virtual coins App, social Log In and many more). - 20+ Integrations with top third-party apps (includes Zapier).

You can instantly join, increase conversions, and expand wallet share. Deliver the digital experiences that your customers expect. Our white-labeled solution offers digital account opening, loan origination and cross selling. It integrates with your core banking system. Rapidly rollout charitable financial experiences that increase member engagement, and unlock referrals. Transform your digital user experience and not your back-office systems and processes. Community banks can now open accounts and lend out loans. Pre-fill customer information to apply for additional products.

Crowdstack Pro, a SaaS community and membership platform, is designed to engage, retain and grow audience members. Site owners have full control over their data. Crowdstack includes content feeds (blogs, forums), direct messaging, moderation tools, member management/directory, automated rules, gamification, and permissions by role. Site owners can also earn revenue with a premium member ship service. Everything you need to manage an online community.

WebEngage, the best-in class marketing automation software suite, helps businesses-to-consumer companies (B2C) increase user retention and drive higher revenues. WebEngage is cloud-based and easy-to-use. It allows businesses to manage cross-channel communication with customers. They can send messages via SMS, Emails, SMS, mobile Push Notification, web push Notification, on-site alerts or in-app messaging. This solution allows cross-device tracking, live segmentation and deep data personalization. WebEngage's Journey Designer allows businesses to create complex lifecycle campaigns efficiently.

MoEngage, an Insights-driven customer engagement platform, is for the customer-obsessed marketer. We help you delight customers and keep them coming back for more. MoEngage allows you to analyze customer behavior and engage customers with personalized communication via email, mobile, or web. MoEngage is a full-stack platform that combines powerful customer analytics, AI-powered customer journey orchestration and personalization. It's all in one dashboard. MoEngage has helped to increase customer engagement. MoEngage can be used by product managers and growth marketers to offer a personalized experience to customers throughout their entire customer lifecycle - from onboarding to retention, growth, and beyond. MoEngage is different because it offers a complete-stack solution that includes powerful customer analytics, AI-powered customer trip orchestration and personalization capabilities.

You can take the initiative and build your own community. UNA is a full-stack platform that allows you to build custom community websites, social networks, and collaboration hubs. To experience UNA Cloud in action, create a free account. You can also access downloads for self hosted sites. Connect with other webmasters. We can help you design, implement, launch, and maintain your multi-user website. To discuss how we can assist you with your project, book a demo call. All the tools and features needed to create any social website idea. You can use your logo, images and styles as well as the domain name. The site data is yours to control. There are no strings attached. Multiple cache engines, custom storage engine and media transcoders allow you to grow large. UNA Studio allows you to modify navigation, pages, permissions and forms. No coding required.

Khoros Community (formerly Lithium Communities) allows you to harness the power of the crowd and transform your website into an online destination. Khoros Community is a leading online community and customer engagement platform that helps businesses create exceptional digital customer experiences. The platform offers a wide range of tools that can be used to increase customer satisfaction and retention. These include forums and blogs, groups, Q&A and tribal knowledge base, ratings, reviews, gamification and value analytics, media, contests and many other tools.

ClientTether is a franchise CRM for sales automation that was built by franchisors to facilitate franchising. Our automated tools for contacting, texting, emailing, quoting and online review requests ensure that your FranDev teams and franchisees never miss a lead or nurture prospects from the beginning to the end of their customer journey. Our sales engagement platform features powerful and simple-to-use communication, digital signing, estimation tools, multilocation top-down reporting (for royalties calculations etc. Chat bots, reputation management and online scheduling are just a few of the many features available. Your FranDev or franchisees can visualize their pipelines, potential at risk, and to do lists in one screen. You can build your entire franchise development process, send FDDs and get digital signatures, as well as manage franchisee communications, onboarding, and onboarding all from one place. Our dashboards make it easy to manage Zee performance. We also offer unparalleled support and onboarding!

With a custom community management system and social media integration, you can create a social network that is rocking. Create your own visual design, create catchy content and build trust. NING allows you to create a community with your own look and feel. Even if you have the most difficult projects, our team is there to help. Get ready to make money by creating your own social network. Traffic monetization is now possible with NING. Monetize your blog, monetize your website, monetize your social media! NING's E-commerce platform makes it easy to do all of this.

It's vital to keep your members engaged and connected. Events in person are no longer sufficient. Tradewing makes it easy to bring your members together from anywhere, at any time, on any device, and from anywhere in the world. Tradewing allows your association and members to work together online using collaboration tools and virtual events. We're designed to meet the needs of associations, sponsors and members. Learn how Tradewing can help you increase member engagement, renewals and non-dues revenue. Your digital presence is the face and voice of your association. We believe it should be stunning. Our website is optimized for ease of use and can be customized to fit your brand. We want to increase the value of your technology investments, not decrease them. We are happy to integrate with any key tools or your AMS.

Captavi is fun and easy to use. It helps marketers and their clients build web traffic, increase response rates and generate more qualified leads. Captavi believes that the platform doesn't require extensive implementation like other similar software. The intuitive interface allows you to quickly create projects using all the features such as Activity & News Feeds, Event Calendars, Internal Blogs, Group Collaboration Tools, etc.

It's time for your own Social Network. SelfCommunity SaaS platform can increase users engagement, strengthen brand awareness, improve customer feedback, and retention. Your Social Community can be created on your website or through an App. Your Social. With a Platform that is completely customizable to your needs, you can be the owner of your Social Network strategy and content. Your users. Create an active, engaged community around your brand's values and brand. Engage users around their passions and interests. Your Data. A complete set of marketing and social data can be used to create value. Learn more about Data Provisioning. With all the power and flexibility of a Social Network, you can create and grow your community. Your website can be used to create your social community. Create an IOS or Android app. Publish, distribute, and manage content. Encourage community building and engagement. Increase reach and engagement Promote products, services, and other marketing activities.

Insightrix Communities is a top online community software that allows brands and organizations to create inspiring communities with customers and stakeholders. Insightrix Communities provides a complete solution for market researchers, communicators, engagement professionals, and other community consultants. The platform offers robust online community management tools, qualitative and quantitative research tools, as well as a first-of-its-kind user experience.

Memeni provides a complete suite of engagement tools and growth tools that help businesses and brands grow their communities. Memeni is a powerful community and customer engagement platform that allows companies to launch their own mobile apps and communities. This allows brands to better understand their target audience, collect valuable customer data and analytics, as well as create new opportunities for brand growth.

Raklet is a membership management software that can help you grow your business. Your audience can be monetized through newsletters, memberships, and other digital tools. Easy import of contacts and creation of custom fields. Automate your messages via different channels. Collect one-off and recurring payments. Automate reminders & invoices. You can be there for your employees wherever they are. Our mobile app for Android and iOS allows you to engage with your members anywhere you are. We can also create a custom mobile app for you. Engage your audience through various channels such as private messages, newsletters, events, and more. Your members will feel more engaged when you create their digital membership cards. Zoom integration is available to track attendees at online events. Raklet's membership management tools allow you to manage your entire organization from one platform.

"Looking for a way to bring everyone together so they can connect, communicate, and celebrate in a more focused way? Our employee success platform makes this easy. Jostle is replacing intranets, which have always dispersed information and reinforced organizational silos. We take a more human approach—one that truly sets up each person in your organization for success. Jostle’s platform provides the clarity and recognition people need to succeed. With our platform, everyone can connect, communicate, and celebrate across locations and departments.

We can create safe, curated websites that are both standalone and integrated with your existing online presence. Our engagement features transform static content. These include polls, user-generated videos, and direct contact with legislators. These engagement hooks result in 2.5x more interactions than static websites. They have taken action on causes ranging from climate change, voter rights, and social justice to health, racial inequalities, and education. Our Causes network will help you market your brand and generate immediate ROI. 86% of consumers believe brands should take a stand about social issues. Our platform allows you to do this, and allow you to support causes through authentic and safe conversations with your audience. You can take a stand, curate content, and invite and moderate conversations. Participation from both internal and external sources becomes a routine. Previously brief campaigns are now ongoing engagements.

MobiLytix™, Real-Time Marketing, is an AI-powered real time interaction management and multichannel marketing automation platform that delivers top-line results to CVM marketers. MobiLytix™, Rewards (MR), is an engagement marketing platform that creates reward-based promotions and loyalty programs. These are designed to help enterprises achieve their business KPIs across the entire consumer's lifecycle. Comviva's MobiLytix™, Digital Marketing platform is an all-in one customer engagement automation platform that delivers personalized and engaging customer experiences via digital channels. Engaging customers via digital channels requires engaging content that resonates with customers and is presented at the right moment.

Unily is the employee experience platform at the heart of your digital workplace that powers better work for everyone. Key benefits of Unily - Gives every employee a face with rich employee profiles, integrated with Azure Active Directory - Drives engagement with enterprise social networking across desktop and mobile devices - Improved productivity by centralizing access to apps and tools around the digital workplace through a personalizable menu

Customer.io allows you to send targeted, automated emails, push notifications and SMS messages to engage and keep your audience. Customer.io allows you to send targeted, automated emails, push notifications and SMS messages to your audience. Harnessing real-time behavioral data and advanced segmentation across web and mobile channels, Customer.io empowers marketers to send contextually-relevant communication that creates a great customer experience leading to retention and conversion. Customer.io transforms marketing for high-growth businesses like Segment, Codecademy, and Segment. Customer.io was founded in 2012 and is based in Portland, Oregon. It has a team that works in North America, Europe and Asia.

Customer Data & Marketing platform for Ecommerce Stores & D2C Brands Contlo Marketing and customer data Platform is built ground up for eCommerce & D2C brands and takes care of use cases specific to the eCommerce merchants out of the box. Contlo enables eCommerce stores & D2C brands to boost their sales, drive customer loyalty, and customer retention using omnichannel customer engagement, including : -Email Marketing -SMS Marketing -Segmentation -Marketing Automation -Web Push Notification -Audience Sync For Ads -Popups & Forms -Postcards -Reports Control’s prescriptive AI engine helps brands generate a 360-degree view of a customer and leverages that to create recommendations around customer communication.

Notificare is a leader in Customer Engagement Platforms that help brands (re)engage their customers, shed light on customer behavior and increase conversions. One tool with all channels App Push, Web Push and Email, SMS, SMS and Mobile Wallet to deliver the most engaging messages. The company was founded in 2012 and is headquartered in Rotterdam (Netherlands). Notify is ISO/IEC 27001 certified. Serving clients such as Rituals, Hunkemoller and ICI Paris XL, Jumbo supermarkets, and G-Star. Every superhero needs a sidekick.

Targeted customer engagement can help you grow your business. Track key customer actions to deliver targeted communications that drive sales and engagement. Targeted customer engagement can help you grow your business. Track key customer actions to deliver targeted communications to drive sales, and increase engagement. Advanced Segmentation To send targeted messages at the right moment, create customer lists based upon who they are, whereabouts they are and what they do (or don't do). Simple execution. Powerful Results. CrowdPower delivers powerful results. Add CrowdPower to any website with just a few lines code. You can turn on CrowdPower in Segment's console if your company uses Segment to install third-party integrations.

Altcraft Platform is an Omnichannel CDP. Distributed as a private cloud, or on-premise software. - On-premise deployment allows you to tailor the software to your business needs. Cloud offers an account with tariffs that are based on customer profiles. FEATURES Collect customer profiles - The entire history of actions Multiple resource subscriptions - Location & device information - CRM & SQL Data Integration Customer profile 360 analytics Automate marketing workflow - Customer journey - A/B/n Test Tools - Content personalization - Static & dynamic segmentation - Web and messaging event tracking - Transactional messaging Easy and powerful email builder Communicate via digital channels - Messengers SMS Marketing - Rich mobile and Web Push - Banners, social and custom channels Forms Analytics in real-time - Pixel goals - Cohort analysis - Audience growth report - Interactive conversion funnels Summary reports

Take advantage of the evolving needs of your community in a collaborative and secure online space exclusively for your members. A community online is a space where members, volunteers and donors can socialize, plan and learn. It is the heart of your organisation and offers a unique experience for members only. CommUnity lets you connect, communicate and collaborate, so that you always have a finger on the pulse. Online communities that are dedicated to your organization, its mission, and purpose can be used to facilitate member-to-member communication, collaboration, and sharing. You can also increase community engagement by allowing rich media (photos, video embeds, Q&A), voting, or Q&A.

Salesdoor is a unique customer relationship management solution specifically designed for the healthcare industry, specialty pharmacy and pharmaceuticals. We have extensive experience in specialty pharmacy services and are familiar with your needs. A system that adapts to your unique workflows and doesn't require complicated configurations is what you need. Salesdoor allows you to stay connected with your clients. All communication and marketing can be managed from one platform. The built-in contacts library allows you to reach more potential clients and grows quickly. Salesdoor's lead tracking technology allows you to target, grow and retarget leads at every stage in your sales funnel. Salesdoor is the best tool for project management, internal team performance tracking, sales, marketing, and project management. Salesdoor was specifically created for companies that need to recruit physicians and other medical staff to sell their products and services.

Vuukle is an audience engagement platform with full functionality. It helps you increase engagement on your website by creating a friendly, interactive environment for your users. This encourages organic interactions. Our widgets can be customized and have many interesting features that make user engagement easy and fun. Our widgets are easy to install in under 60 seconds. All our products cost 1JS. No matter where you live, our team is always available to answer your questions and provide support. Our team is dedicated to providing a platform that trusts more than 2000 publishers around the world. We offer the most advanced and feature-rich comments platform, backed by AI. This platform is designed to exceed your expectations by automatically eliminating spam.

Bubble is an innovative platform that allows members of your community to connect over a shared interest, passion, or idea. You can do all of this in a dynamic, interactive and secure bubble that assembles your people. Bubble offers a complete solution to managing, animating, or engaging with your community. It features a high-quality design, unlimited features, easy customization, and a great user interface. It's easier than ever to manage a community. You can now connect your members, manage your community, raise revenues, and create groups. Bubble is your community's platform. You can modify your directory, your widgets and your members' profiles with Bubble's high level of customization. Bubble is a dynamic and intuitive platform that strives to offer its users an unforgettable user experience.

Your online community will last longer if it interacts more. Our memberNet™, a solution that enhances the user experience and creates new opportunities for members to network and find each other, can help your community reach its full potential. A person who joins your organization will have all the tools necessary to find others and communicate easily. A member can't serve an Association, Federation of Organizations, Community of Practice, or any other group that needs to communicate, collaborate, and connect more effectively. Discussion Forums and Working Groups for Special Interests and Task-Focused. Integrated Resources allow members to quickly access Files, Links, or other materials. Management research and reporting, including site metrics. Potential new revenue opportunities from micro-targeted advertiser and sponsor messages Design a personalized visual matching engine to meet your member's business objectives.

Wisdom allows you to communicate with customers and team members directly, create workgroups, assign tasks, and collaborate like never again - all from one platform. Wisdom's advanced community engagement platform will help you reduce support costs, gain better insight into customer behavior, provide a better experience for customers, and increase your return on investment. Your employees will feel more connected and heard, and they will be able to realize their potential. Wisdom is a paradigm shift in knowledge-sharing. The platform is designed to unify knowledge sharing by giving both external and internal communities the space to share values, find common purpose, and eventually align for the greater good. Connect, without stress and get access to discussion boards and groups with one click, all in one place. Save time and money by centralizing information

You must get to know your customers in order to provide the best and most relevant experience for them. There is only one way to do this: through customer data. Voyado provides the data, insights, and tools that you need to communicate with precision. Voyado is the best platform to help retailers grow their business. There is no better platform to increase customer loyalty in retail. We can confidently say that because we have been solely focused on Voyado's development for the retailer. Energy flows where attention is paid - so to say. Voyado should be used by customers without the need for consultants. This powerful platform is easy to use and implement. It's also really fun to use, according to our customers. We are referring to the care and support that we will provide you as a customer because it is 100 % true.

Your business needs predictable, profitable results. Your customers deserve highly personalized omnichannel experiences. Unify customer data and eliminate silos through an API and open architecture to enable intelligent omnichannel engagement. Rapidly aligns business goals with industry-specific customer engagement strategies crowdsourced by leading brands. True 1:1 customer personalization across all channels and devices for increased omnichannel engagement, retention, and loyalty. To scale 1:1 personalization and optimize business results, AI and predictive analytics are integrated with marketing execution. Cross-channel execution is simplified and marketing operations are streamlined to optimize the customer experience across all channels. You can communicate with your customers in a completely personalized way across all channels with optimized content for email and direct mail.

Symplify, an enterprise messaging personalization, email market and marketing automation platform, is renowned + valued by over 600 global customers in entertainment, gaming, and ecommerce for its elegance and simplicity. Symplify was created user-first to solve the problems that often plague messaging platforms. They can be difficult to use and complicated to implement. Symplify's visionary product leader, who wrote the first piece Symplify code today, is still the product manager. Symplify has customers around the world and is the leader in cross channel marketing automation for CRM teams and marketers. We have more than twenty years of experience in digital marketing. We have been around since before marketing automation was a buzzword. The reason we know this is because we were the first company that automated flows for customers. It was called "event-driven Marketing" back then.