Mapp Cloud Description
Mapp Cloud is an Insight-led Customer Experience Platform. With Mapp Cloud, marketers can focus on what makes a difference for their business, instead of spending precious time and resources taming the technology behind it. They can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities.
Mapp Cloud is designed to improve the customer experience and create a loyal customer relationship based on recurring purchases. It consists of several features:
- CDP (Customer Data Platform): collecting any data coming from different sources, unified around a unique contact profile
- Customer Insights & Analytics: offering cross-channel data collection, analysis, and data activation in an unprecedented way
- Web Behaviour Tracking & Activation: enabling audience grouping and precise segmentation for prospect and customer targeting and conversion
- Cross-channel Execution & Delivery: empowering marketers to build seamless customer experiences through true personalization, delivering the right message on the right channel, at the right time.