Alternatives to Adform

Aitarget Tech is a comprehensive paid social platform specializing in dynamic advertisements and personalized videos on a large scale. We offer both software solutions and managed services tailored for ecommerce and technology businesses that are focused on enhancing their user acquisition and conversions. Our primary strengths include: – optimizing ad performance; – managing product feeds; – testing and scaling creative content. We drive success by aligning with our clients' strategic goals, executing campaigns with expertise, and enhancing creative production through innovative technologies. Our impressive history includes collaboration with medium to large brands and agencies, such as Joom, Autodoc, 12 Storeez, Kaspersky, iProspect, Adidas, Sephora, Estée Lauder, and LG, showcasing our effectiveness in delivering results. This strong portfolio demonstrates our commitment to excellence and innovation in the advertising landscape.

Marketing solutions driven by data leverage a Customer Data Platform to enhance the optimization of consumers' purchasing journeys. By activating and utilizing first-party data, marketers can gain improved insight and transparency throughout their marketing and advertising processes. Develop precise user personas informed by demographics, behaviors, transaction records, and browsing habits, while also enhancing these groups with additional data layers. Oversee digital inventories across your own or partners' platforms to generate extra revenue or launch targeted campaigns. Integrate valuable information from various sources—whether online or offline, first-party, second-party, or third-party data. Employ this consolidated data perspective to craft effective digital strategies. Implement either existing or tailored Machine Learning models to formulate custom segments and audience cohorts, alongside predictive modeling and heuristics, thus ensuring that your marketing efforts are both strategic and impactful. This comprehensive approach not only boosts engagement but also fosters long-term customer loyalty.

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

AdLib: The Premium Demand Side Platform For Everyone Reach your audience on the world's most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. The AdLib DSP AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing. Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! Campaigns -Launch In Less Than 60 Seconds -Maximize Brand Awareness & Growth Magic Ads -Clean, Modern, & Authentic Ad Builder -Outperform Branded Ads by 2x Dashboard -24x7 Real-Time Reporting -Actionable Metrics & Deep Insights

At Sizmek by Amazon, we understand that crafting impressions that evoke inspiration is essential for establishing meaningful and enduring connections with your diverse audiences. Our powerful solutions enable seamless integration of your creative and data efforts, revolutionizing how you optimize campaigns across various media platforms. The Sizmek Ad Suite equips you with comprehensive tools for creating, distributing, and refining your messaging, offering features like ad serving, creative authoring, and top-tier dynamic creative optimization. With a robust global platform that generates over 1.5 trillion impressions annually, you can leverage this extensive reach. Sizmek’s Dynamic Creative Optimization (DCO) empowers you to design hundreds, or even thousands, of ads tailored specifically to your target audiences. By using the Sizmek Ad Suite, you can significantly enhance the relevance of your messaging, leading to improved performance in your campaigns. This integration ensures that your advertising strategy remains innovative and effective in a rapidly evolving digital landscape.

Introducing Google Ad Manager, a comprehensive platform designed to enhance ad revenue and safeguard your brand across various engagement channels such as viewing and playing. With the aim of maximizing the value of each impression, Ad Manager enables users to create improved experiences and oversee their entire advertising operations through a user-friendly, integrated system. Many digital advertising solutions have been developed without prioritizing the user experience, but we believe that placing the user at the forefront ultimately yields better outcomes for marketers. This platform is capable of assisting you in managing your advertising efforts and increasing your revenue, regardless of your industry sector. Google Ad Manager is equipped with robust tools that adapt to the evolving needs of expanding businesses, ensuring flexibility and scalability. Explore our diverse range of solutions to identify the perfect match for your specific requirements, and discover how Ad Manager can elevate your advertising strategy. By selecting the right tools and strategies, you can significantly enhance your brand's visibility and impact in the digital marketplace.

Content Exchange is a native first platform and is one of the best performance platform in South-East Europe. Content Exchange helps advertisers reach their audiences through premium publishers and premium ad positions on publishers sites.

UBIDEX offers a specialized toolkit tailored for cookieless retargeting, custom audience collection, and programmatic media buying. Leveraging cutting-edge technology, it melds powerful performance with sturdy functionalities, facilitating smooth and effective user retargeting and retention initiatives. Clients benefit from advanced capabilities to amass cookie-less user groups, monitor primary user interactions, adeptly run retargeting efforts with specialized traffic providers, and precisely evaluate post-engagement metrics. Globally, UBIDEX is committed to empowering clients to amplify their business outcomes.

AdTarget offers a robust, all-in-one ad server for businesses looking to streamline and optimize their digital advertising campaigns. With a focus on flexibility, AdTarget supports a wide range of ad types and formats, including video, display, and native ads, allowing businesses to meet diverse marketing needs. The platform includes advanced targeting capabilities, automated features like sequential ads and AI-driven traffic optimization, and comprehensive reporting tools. Businesses also benefit from real-time data, customizable dashboards, and integration with other marketing technologies to improve performance and drive better results.

Say goodbye to boring marketing. Say hello to brand impact. Eskimi is an end-to-end, global creative and media tech platform that offers a full-stack solution. It delivers data-driven creativity that grabs attention, premium local supplies, precise audience targeting and local relevance. You can work with us in any way you want - run campaigns on Eskimi DSP, or your DSP.

We integrate technology, data, creativity, and service to enhance performance and efficiency in the interconnected landscape of CTV, linear, and digital media. Our platform alleviates the financial and operational burdens imposed by superfluous intermediaries, addresses issues of fragmentation, and our exceptional consultative support is consistently available to assist you in navigating the constantly evolving landscape of privacy and technology. The Nexxen technology stack encompasses solutions tailored for every phase of the supply chain journey—from planning and activation to optimization and measurement—allowing for each to be utilized independently according to your specific requirements. This flexibility ensures that clients can adapt their strategies effectively, maximizing their potential in a dynamic market.

Advertising serves as the lifeblood of the open internet, providing vital support to content creators, journalists, and the free flow of ideas and information. Our media-buying platform has been designed to cultivate a more engaging and inspiring environment for all participants in this ecosystem. We are dedicated to revolutionizing media in a way that benefits humanity as a whole. Our approach involves aiding brands in delivering a more relevant and insightful advertising experience to consumers, while simultaneously establishing a new benchmark for global outreach, accuracy, and transparency. Discover what sets us apart: we operate from the buy side, which aligns with the interests of everyone involved. We do not direct you toward our own media products, as we have no ownership in any; it truly is that straightforward. With The Trade Desk, you can connect with one billion additional individuals compared to other leading media-buying platforms. Our goal is to ensure that your advertising budget is guided by data-driven insights, promoting transparency across all facets of our operations, including pricing, inventory, measurement, and reporting. By prioritizing these values, we enable a more equitable advertising landscape for all stakeholders involved.

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.

SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers. It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

Adtelligent empowers publishers to achieve technology independence by offering a fresh avenue to access demand without incurring hidden programmatic taxes and revenue shares. Our platform boasts robust ad serving capabilities, header bidding functionalities, and tools designed to create alternative entry points for buyers. This open platform for Header Bidding management not only helps publishers enhance revenue but also streamlines the integration process. While the programmatic and data revolution has brought forth remarkable efficiency for advertisers, it has come at a steep price for media owners. Many publishers have compromised their autonomy to drive revenue growth, often forging complex outsourced technology relationships with demand partners and intermediaries. As a result, they have relinquished control over how they sell their audience to buyers, which was once a fundamental aspect of their business model. By utilizing Adtelligent, publishers can reclaim this control and redefine their revenue strategies.

The iGaming Audience Platform combines a Data Management Platform (DMP), Demand-Side Platform (DSP), and an Ad Server to create a comprehensive environment for media buyers to effectively plan, acquire, and monitor advertising in real-time. Leveraging extensive data and advanced machine learning algorithms, we enable the instantaneous transfer of information to the DSP, ensuring precise targeting and successful campaign management. With Delta Big Data enhancing the reporting functions of our Ad Server, clients can now confirm that their campaigns have successfully reached intended demographic segments for the first time. The Delta Projects Audience Station (DMP) empowers users to pinpoint and manage their target audiences accurately. By effectively identifying and segmenting these groups, advertisers can significantly enhance the impact of their campaigns. The Audience Station provides insights into optimal targeting strategies and timing, allowing marketers to analyze the behavior of iGaming customers, observe spending patterns, gauge purchase intentions, assess product appeal, evaluate audience performance, and much more. This robust platform ultimately supports a more informed and effective advertising approach.

Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.

Imonomy emerged from the understanding that images have the potential to forge deep connections among online audiences in engaging and impactful manners. By integrating semantic programming principles with contextual analysis technologies and extensive Big Data analytics, we developed a sophisticated In-Image platform that bolsters the ecosystem of publishers, advertisers, and users alike. Our ambition is to access every image available on the internet and derive substantial value from them. We are convinced that success in the online realm hinges on addressing the needs of all three key market players: publishers, advertisers, and users. The collective outcome of crafting image solutions for these three groups amplifies the success of each entity involved. Neglecting even one stakeholder could jeopardize the stability of the others. Continuously satisfying the distinct demands of each stakeholder in such a fast-evolving environment poses a challenge, yet these are precisely the type of meaningful obstacles we eagerly embrace. Ultimately, our aim is to foster a triad of victories that benefits the entire industry ecosystem. This holistic approach ensures that advancements made within the realm of image technology resonate with all participants in the digital landscape.

We make ad-management easy. AdServer capable for inventory and demand. All-in-one technology stack for Ad Network Owners and Media Holdings. Data management tool built-in for audience collection and segmentation. A richly-featured proprietary RTB platform that provides access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Optimal stack Enterprise level adtech solutions for effective programmatic purchasing. A richly-featured proprietary RTB platform that offers access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Admixer.HB+, a header-bidding platform, allows publishers to maximize ad revenue. Admixer.HB+'s competitive marketplace, streamlined tools for management, and focus on the user experience help publishers achieve their digital advertising goals.

Our comprehensive omnichannel demand-side platform (DSP) empowers marketers to seamlessly oversee campaigns across various channels such as mobile, display, social media, video, audio, and native advertising, all while granting exclusive access to our extensive global network of premium supply sources. By providing an all-in-one suite of tools for campaign execution, creative management, targeted outreach, and performance reporting, we enable marketers to break free from isolated channel strategies, thereby enhancing consumer engagement and achieving significant business outcomes through their marketing efforts. This holistic approach not only streamlines the campaign management process but also fosters a more integrated marketing strategy.

How Agencies Flourish. Explore the self-service programmatic advertising platform favored by the top digital marketers across North America. StackAdapt transcends the typical Demand-Side Platform (DSP) by offering cutting-edge technology backed by a dedicated team that truly comprehends the advertising landscape and the agencies eager to surpass client demands. This is precisely why StackAdapt provides unique advantages: No Monthly Minimums to accommodate the fluctuating nature of brands, campaigns, and market trends. Additionally, the expertise from the StackAdapt Creative Studio guarantees optimal performance from your programmatic media mix, paired with exceptional creatives. Furthermore, StackAdapt boasts extensive inventory sources across all channels and devices, making it the leader in native advertising scalability within the industry. With such a robust offering, agencies can confidently navigate the complexities of digital advertising.

Epom is a Ukrainian family of ad tech products designed for meaningful advertising. Our brand was founded in 2010 by Anton Ruin, Sergey Chudnovsky, and Alex Lunkov, and was an early adopter of programmatic and ad tech innovations. The company covers the needs of publishers & advertisers of all sizes. It provides solutions both for direct advertising with its ad server and for programmatic with its white-label demand-side platform. Epom Ad Server is a platform to help publishers and advertisers of all niches and sizes to host & serve ads, optimize their ad placements, and make the most of their direct advertising. Epom ad server supports 30+ ad formats from basic desktop banners and in-images to niche multi HTML5 skins, non-linear VAST, and interscrollers. If that’s not enough, the company supports custom ad template creation even on the most basic subscription plan.

RhythmOne stands out as a frontrunner in providing innovative multiscreen digital advertising solutions. With a strong focus on advanced TV and leveraging one of the most efficient programmatic platforms available, we enable brands to effectively engage with their target audiences, enhancing results for both advertisers and publishers across various devices. Consistently recognized, RhythmOne has once again secured the top position in Pixalate's Global Seller Trust Index. Explore how we create brand-safe environments for our clients and partners. As the landscape of Connected TV evolves into Advanced TV, YuMe by RhythmOne offers expansive reach, precise targeting, tailored creative, and distinctive measurement solutions, allowing brands to seamlessly extend their linear TV and multiscreen digital video initiatives to connected viewers. Additionally, RhythmInfluence by RhythmOne bridges the gap between marketers and enthusiastic influencers, who skillfully integrate branded narratives into the trusted content and social platforms consumers engage with, yielding impactful outcomes that resonate effectively. Through these initiatives, we strive to redefine the advertising experience for both brands and consumers alike.

Magnite stands as the premier independent sell-side advertising platform globally. We empower you to succeed across all channels and formats, tailored to your specific needs. Our approach is uniquely collaborative, as we do not compete with you but rather work alongside you, providing unrestricted access to our resources—advanced technology and expert teams that help you stay ahead. Our wealth of experience offers valuable guidance, while our independence ensures that you receive unbiased advice without any hidden barriers or fees, allowing your investment to stretch further. With us, you gain the advantage of our vast global reach, robust brand protection, and sophisticated technology designed to connect you with your desired audiences, no matter where they are located. Magnite (NASDAQ: MGNI) merges the programmatic prowess of Rubicon Project with Telaria's streaming capabilities, enabling publishers to effectively monetize their content across a multitude of platforms, including desktop, mobile, audio, and connected TV. This comprehensive approach ensures that every content creator can maximize their revenue potential while delivering engaging experiences to their audiences.

The Video Advertising Platform that Consolidates Television, Over-the-Top (OTT), and Digital Video. Designed to achieve peak efficiency in the intricate realm of video advertising, SpotX’s comprehensive video ad serving solution enables publishers to streamline their processes while enhancing profitability. Unify all demand sources and boost revenue through a single, cohesive platform. Automate the sales process of video inventory with tools that ensure complete transparency and maintain brand integrity across all devices. Utilize exclusive first- and third-party audience data in a secure setting to elevate the value of your inventory. Engage with SpotX’s Customer Success Team to customize your video strategy based on your specific key performance indicators (KPIs). Leverage SpotX's buy-side connections to refine your inventory offerings, aiming for optimal fill rates and yield. Gain access to premium supply via SpotX Managed Services Team or programmatic DSP partners, allowing for confident purchasing while utilizing insights and support from our dedicated Account Team. Additionally, the platform's ability to adapt to market changes ensures that your advertising strategy remains effective and relevant over time.

The advent of the Internet has revolutionized the interaction between customers and advertisers. NT is at the forefront of this transformation, creating products designed to assist agencies and marketing professionals in navigating these evolving customer experiences. The NT Programmatic Platform integrates cutting-edge technologies that facilitate effective communication within the realm of online advertising. Various components of the ad placement process include media planning, data collection and analysis, creative development and adaptation, real-time media placement optimization, and thorough statistical evaluation of outcomes. By bringing together advanced advertising technologies, the NT Programmatic Platform enables comprehensive management of the entire media buying cycle, which spans from initial market research and media planning to activating CRM data, optimizing strategies across multiple KPIs, and conducting extensive data analysis. Moreover, during the course of an advertising campaign, the automation of algorithms and the power of real-time bidding optimization help prevent periods of stagnation, ensuring the achievement of all set KPIs. This holistic approach not only enhances efficiency but also significantly improves the overall effectiveness of advertising efforts.

BidMind is an omnichannel programmatic advertising platform delivering ads across digital out-of-home (DOOH), digital audio, connected TV (CTV/OTT), mobile, and desktop. We help brands and agencies launch data driven campaigns and offer a suite of industry leading targeting capabilities.

Where programmatic and media converge, Adobe stands out as the sole independent advertising platform that seamlessly integrates and automates every aspect of media, screens, data, and creativity on a large scale. The era of fragmented media management is now a thing of the past. For businesses aspiring to advance their digital marketing initiatives, automated media purchasing through a demand-side platform has become essential. The DSP selection you make can offer a significant advantage, enabling effective and economical strategy implementation while accurately forecasting results and enhancing the customer experience. Consistently recognized as a Leader by Forrester, Adobe Advertising Cloud is well-equipped to assist you in achieving leadership in your own market. With a unified demand-side platform, visualizing an omni-channel strategy becomes significantly more manageable, as Adobe Advertising Cloud DSP is the most extensive and agnostic platform available, granting access to ad inventory across virtually all media and supplying the necessary tools for quality control and measurement. By leveraging these capabilities, you can optimize your advertising efforts and drive better results.

Made for Growth, Built for App Marketers. RevX assists app businesses to acquire and re-engage users through programmatic advertising to retain or accelerate revenue. We are all about helping your app business grow. We use data science, AI, and innovative technology to create seamless ad experiences that delight your app users. We are currently helping customers to transition to iOS 14.5 by scaling LAT traffic and ensuring that we are ready for the highest media buying efficiency. Platform Features: Mobile user acquisition, reengagement, programmatic apps impact campaigns, dynamic real time targeting, creative innovation and dynamic creative optimization. Place optimization, CPA/CPI prediction, uplift reports, deep learning algorithms.

REXRTB is an innovative Ad Serving System tailored for media buyers and sellers to achieve optimal outcomes. It provides a suite of tools designed for both supply and demand partners, facilitating effective management and oversight of advertising media and assets. The platform is built to accommodate a wide array of formats, channels, and models, ensuring versatility in advertising strategies. Recently, REXRTB introduced a cutting-edge ad serving technology that encompasses all essential features typically expected from a third-party solution. Our Supply-Side Platform (SSP) enables supply partners to showcase their traffic while seamlessly connecting with various demand-side platforms. All OpenRTB formats, including Display, Mobile, Video, Native, and Popunder/Popup ads, are readily accessible. The intuitive dashboard at REXRTB empowers supply partners, granting them the capability to manage their inventory efficiently and enhance revenue by serving the most pertinent ads. You can even create a personalized SSP tailored to your unique business objectives. Additionally, REXRTB's White Label Demand-Side Platform (DSP) allows users to design and oversee multiple campaigns, conduct real-time analysis and optimization, and monitor campaign performance metrics comprehensively. This robust feature set positions REXRTB as a comprehensive solution for maximizing advertising effectiveness.

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

Flashtalking stands out as a premier independent global ad server, catering to advertisers who prioritize data autonomy and aim to distinguish media sales from execution and assessment. By utilizing Flashtalking’s robust creative management tools, advertisers can achieve large-scale personalization by leveraging feeds and data through our innovative Decision Trees, a creative decision-making interface. The company's native identity solutions, along with partnerships with top identity providers, empower advertisers to connect with their audience through authentic one-to-one messaging. Furthermore, Flashtalking offers a sophisticated reporting platform and advanced analytics, enabling advertisers to gain a holistic understanding of the customer journey while uncovering actionable insights that drive performance. This combination of features positions Flashtalking as an indispensable ally for advertisers seeking to optimize their marketing efforts effectively.

Roku Advertising is designed to help businesses reach more consumers through targeted ads on the leading streaming platform in the U.S. With access to over 125 million viewers daily, Roku offers an expansive and precision-driven solution for marketers. The platform combines powerful performance analytics and a robust set of ad tools to drive results, whether your goals are top-of-funnel awareness or lower-funnel sales. Roku enables brands of all sizes to tap into the growing streaming trend, ensuring they reach their target audience effectively. Its innovative advertising solutions, including video ads, native ads, and action ads, allow for seamless and impactful ad placements across the streaming space, all while providing insights on campaign effectiveness.

Effective advertising must blend exceptional features with user-friendly design, offering all necessary tools within a single platform. By utilizing micro audience targeting and machine learning, programmatic media can achieve remarkable precision in its performance. Additionally, a cloud-based architecture that is dynamic helps to reduce operational expenses. We are convinced that the future of media buying platforms should encompass a comprehensive suite of features and tools that advertisers require, all for one transparent price. Furthermore, we advocate for the integration of ad fraud monitoring and brand safety measures directly into the system. With pre-bid and post-bid processes, along with detailed fraud detection dashboards, advertisers can gain insights into the nature of fraud across their preferred publishers and those in the real-time bidding space. Moreover, we believe that an automated programmatic ecosystem not only enhances speed-to-market but also boosts overall performance, ultimately leading to more successful advertising campaigns. This holistic approach ensures that advertisers can navigate the complexities of the digital landscape with confidence and clarity.

Publift is a programmatic advertising tech company that partners digital publishers to increase ad revenues. Founded by 2 ex-Googlers, Publift has a simple-to use, proprietary software platform that allows publishers focus on creating the content that their audiences want and less on managing the advertising revenue that sustains the business. Publishers have access to a wide range of ad tech via a single Fuse tag. This includes Header management, Header bidding, Open bidding, ad layout optimization and brand safety. All this is done from one dashboard. Fuse is the only way publishers can optimize and manage their advertising technology. It's loaded with simple integrations like multivariate testing and Content Management Platforms integration, alert monitoring, and automated bidding optimization. Our platform has seen an average 60% increase in client revenue year-over-year.

Programmatic advertising encompasses banner, video, and native ads, serving as a platform for agencies, advertisers, and integrators alike. BidTheatre DSP empowers you to execute precise advertising campaigns across local, national, and global publishers without the complexities of managing multiple supply chains. By attracting your desired audience in real-time through various ad formats on desktop, mobile, and tablet devices, we harness data assets to minimize waste effectively. As an independent entity, free from the constraints of publishers and advertising networks, we ensure complete transparency regarding fees and costs, always striving to enhance the value for buyers. Our focus on product innovation places us at the leading edge of advertising technology, allowing us to automate the tedious aspects of the process so you can focus on unleashing your creativity. With a deep understanding of the Northern European market and its key players, we are committed to being a reliable partner, providing flexible support options and collaborating on strategic roadmap planning to achieve your advertising goals.

We develop an unparalleled range of analytics, automated decision-making, and combined programmatic and direct monetization solutions within the industry. It is essential for global publishers to maintain complete oversight of their operations; Telaria’s independent platform facilitates impartial choices leading to optimal revenue results. The launch of a specialized ad-server designed for video and Advanced TV allows for the comprehensive management, delivery, and reporting of both programmatic and directly sold inventory within a single interface. Real-time analytics dashboards consolidate first and third-party data into a unified view, equipping publishers with actionable insights to make informed decisions immediately. Our enhanced decision-making tools grant improved control over inventory safety and value, ensuring an exceptional CTV viewing experience. Furthermore, Telaria seamlessly integrates with all leading video demand partners. Our distinctive suite of tools, which includes a Demand Dashboard, simplifies the purchasing process and is supported by a dedicated team to assist at any time. This combination of features positions our clients to thrive in a competitive landscape.

PixabilityONE is a comprehensive video advertising software solution that drives all campaigns overseen by Pixability while also serving as a self-service platform for agencies and brands. Initially, Pixability eliminates any inventory that doesn't align with your brand's identity. Next, we create a detailed target audience that goes far beyond basic content targeting. Our PixabilityONE engine then divides this target audience into numerous nano-audiences. Furthermore, it optimizes results an impressive 37,000 times each day, ensuring maximum effectiveness and flawless pacing. The outcomes of your campaigns, which typically outperform standard campaigns by 30-70%, are displayed on the industry's leading cross-platform dashboard, providing you with invaluable insights. This level of detail empowers brands to make informed decisions about their advertising strategies.

Navigating the world of digital advertising can be intricate and challenging due to the rapid evolution of ad technologies and the growing expectations from advertisers. This complexity often places a burden on publishers, who must balance effective ad management with delivering high-quality content to their audience. Fortunately, with our comprehensive monetization platform, RAMP®, publishers can rest easy knowing they are supported. Playwire’s all-in-one solution encapsulates the entire advertising ecosystem, ensuring that publisher revenue is optimized while yield operations, direct sales, and creative teams work tirelessly on their behalf. Envision handling video, display, and data advertising—all seamlessly integrated through a single channel; Playwire makes this a reality. By simply adding a piece of code, you can monetize your website across various devices and operating systems effortlessly. Our platform enables multiple ad exchanges to compete for your inventory simultaneously, leading to quicker ad load times, improved CPMs, and enhanced fill rates. Additionally, you can host, encode, manage, and publish your video content without hassle, all while benefiting from robust analytics that empower you to make data-driven decisions. Overall, Playwire simplifies the complexities of digital advertising so that you can focus on what truly matters—engaging your audience and growing your business.

Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.

Engage customers in their preferred environments while bringing together various stakeholders throughout the media lifecycle via a cohesive platform that supports essential solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is deeply integrated within the media ecosystem through APIs and bi-directional connections, all supported by a comprehensive omnichannel data warehouse, ensuring unparalleled visibility, control, and efficiency for advertising across multiple channels. Vital data is made accessible precisely when and where it is most crucial. Utilize a robust framework of normalized data that can be strategically applied throughout the campaign lifecycle, enhancing decision-making capabilities. Experience a seamless end-to-end workflow for large-scale omnichannel purchasing, regardless of whether it involves digital or traditional media, direct buys or programmatic approaches, and spanning both open and closed ecosystems. Employ a standardized workflow to manage all aspects of campaigns effectively, along with tailored media accounting solutions that optimize global expenditures and enhance operational efficiency. With the platform’s capabilities, stakeholders can make informed choices that drive success in their advertising efforts.

Sharethrough powers modern programmatic display and video ads that fit in and stand apart. Empowering publishers and marketers to easily modernize advertising strategies to reach and retain their audience. We are very selective about the placements that we choose. Once we have found the right place for the ad, our tech gets to work. It uses a Dynamic Ad Template (to adapt the message to its surroundings) to drive the best performance. Native advertising™, perfectly designed, that scales to reach all audiences. Buyers who want to reap the performance benefits native advertising™, but with the creative assets they already have, Enhanced Ads are the best option. Your ads will automatically fit and perform if Sharethrough is selected as a standard display source or outstream source.

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.

Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Who uses Lotame? Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.