Equativ Description
Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.
Equativ Alternatives
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Admiral is the top adblock recovery platform for publishers, helping recover millions of dollars in advertising revenue lost to adblockers, privacy tools, DNS filtering, VPNs, network-level blocking, and other forms of monetization disruption. Trusted by thousands of publishers and backed by more than a decade of expertise, Admiral pioneered Full Spectrum Adblock Recovery—combining multiple recovery approaches to maximize total adblock revenue.
As the creator of Visitor Relationship Management (VRM), Admiral extends beyond ad recovery to help publishers recover and grow revenue through subscriptions, registrations, consent management, first-party data, email acquisition, social audience growth, donations, and other visitor monetization strategies. By combining recovery and revenue-growth approaches in one platform, Admiral helps publishers reduce revenue leakage, increase visitor lifetime value, and maximize monetization across the audience lifecycle.
Admiral VRM delivers:
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Admiral also provides analytics, journey shaping, visitor segmentation, targeting, testing, and optimization. Publishers can add Admiral's free tag in minutes for immediate visibility into adblock rates and revenue recovery potential.
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Pyrobid
Pyrobid lets a website or newsletter sell its own ad space under its own brand. Each publisher gets a self-serve advertise page in their name and colours, on a Pyrobid subdomain or their own domain with Pro. Businesses register there, pick a slot or a newsletter send, pay and upload their ad, and it waits for the owner's approval before it runs.
Owners set the price of each slot and keep everything advertisers pay on Starter and Pro, because Pyrobid is a flat monthly subscription with no commission. Payment works the way the owner already gets paid: vouchers turn a bank transfer, PayPal or an invoice into ad credit, and cards run through the owner's own Stripe if they connect it.
Existing AdSense or other ad code keeps filling anything unsold. Banner, sticky, interstitial, native and newsletter formats, targeting, frequency caps, viewable-impression billing and live reports are built in. One tag on any site, or the free WordPress plugin. $29.99 a month after a 14-day free trial.
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Google Ad Manager
Introducing Google Ad Manager, a comprehensive platform designed to enhance ad revenue and safeguard your brand across various engagement channels such as viewing and playing. With the aim of maximizing the value of each impression, Ad Manager enables users to create improved experiences and oversee their entire advertising operations through a user-friendly, integrated system. Many digital advertising solutions have been developed without prioritizing the user experience, but we believe that placing the user at the forefront ultimately yields better outcomes for marketers. This platform is capable of assisting you in managing your advertising efforts and increasing your revenue, regardless of your industry sector. Google Ad Manager is equipped with robust tools that adapt to the evolving needs of expanding businesses, ensuring flexibility and scalability. Explore our diverse range of solutions to identify the perfect match for your specific requirements, and discover how Ad Manager can elevate your advertising strategy. By selecting the right tools and strategies, you can significantly enhance your brand's visibility and impact in the digital marketplace.
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Integrations
Company Details
Company:
Equativ
Year Founded:
2001
Headquarters:
France
Website:
www.equativ.com
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Business Hours
Online Support
Equativ Features and Options
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