Xandr Description
Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.
Xandr Alternatives
Kevel (previously Adzerk), gives you the APIs to quickly create your own fully-customized advertising server for sponsored listings, native ads, and internal promotions. This will allow you to take back the Internet and generate more online revenue. Our award-winning platform processes over three billion API requests per day and has helped industry leaders such as Yelp, Ticketmaster and others reduce their build times by more that 90%.
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Admiral is the top adblock recovery platform for publishers, helping recover millions of dollars in advertising revenue lost to adblockers, privacy tools, DNS filtering, VPNs, network-level blocking, and other forms of monetization disruption. Trusted by thousands of publishers and backed by more than a decade of recovery expertise, Admiral powers some of the largest and most successful ad revenue recovery programs in the industry.
As the creator of Visitor Relationship Management (VRM), Admiral extends beyond traditional ad recovery to help publishers recover and grow revenue through subscriptions, registrations, consent management, first-party data, email acquisition, social audience growth, donations, and other visitor monetization strategies. By combining multiple recovery and revenue-growth approaches in a unified platform, Admiral helps publishers reduce revenue leakage, increase visitor lifetime value, and maximize monetization across the entire audience lifecycle.
Admiral VRM delivers:
-Increased revenue via the industry's best adblock recovery tool.
-Offer and grow paid subscriptions and donation campaigns
- Drive visitor conversational engagement and revenue with Visitor Copilot, AI for media publisher pages.
-Authenticate users via managed registration wall, user accounts, and first-party data sets,
-Grow email newsletter signups, social media follows, and app downloads,
-Admiral is a GDPR and CCPA-compliant Consent Management Platform (CMP).
Admiral’s platform offers analytics dashboards, journey engine, and visitor segmentation/ targeting.
Admiral offers a free tag for any publishers to add to their site, it only take 5 minutes. Publishers have immediate access to analytics to view revenue potential.
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Microsoft Invest
Microsoft Invest is a forward-looking demand-side platform tailored for the evolving landscape of video advertising. It combines an integrated system with a strong emphasis on data-driven outcomes, allowing users to captivate audiences across various screens while achieving substantial business objectives. Featuring a user-friendly, graphics-oriented method for discovering and activating deals, it provides access to exclusive premium deal catalogs and unprecedented insights into deal inventory. You can explore specially curated catalogs sourced from elite data owners that are readily available to help you engage large audiences effectively. With the capacity to reach over a billion users, including countless individuals who may not be accessible through other means, Microsoft’s extensive audience base is a significant asset. Additionally, you can enhance your confidence in campaign strategies by prioritizing relevant data before launching your initiatives. This approach enables cross-channel planning, amplifies digital investments, identifies the ideal audience, and uncovers premium inventory, all while breaking down traditional planning and buying barriers. Ultimately, Microsoft Invest positions itself as a comprehensive solution to elevate your advertising efforts in the digital age.
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Simpli.fi
Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.
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Integrations
Company Details
Company:
Microsoft
Year Founded:
1975
Headquarters:
United States
Website:
www.xandr.com
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Business Hours
Online Support
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