Xandr Description
Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.
Xandr Alternatives
Kevel (previously Adzerk), gives you the APIs to quickly create your own fully-customized advertising server for sponsored listings, native ads, and internal promotions. This will allow you to take back the Internet and generate more online revenue. Our award-winning platform processes over three billion API requests per day and has helped industry leaders such as Yelp, Ticketmaster and others reduce their build times by more that 90%.
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Admiral is the top adblock recovery platform for publishers, helping recover millions of dollars in advertising revenue lost to adblockers, privacy tools, DNS filtering, VPNs, network-level blocking, and other forms of monetization disruption. Trusted by thousands of publishers and backed by more than a decade of recovery expertise, Admiral powers some of the largest and most successful ad revenue recovery programs in the industry.
As the creator of Visitor Relationship Management (VRM), Admiral extends beyond traditional ad recovery to help publishers recover and grow revenue through subscriptions, registrations, consent management, first-party data, email acquisition, social audience growth, donations, and other visitor monetization strategies. By combining multiple recovery and revenue-growth approaches in a unified platform, Admiral helps publishers reduce revenue leakage, increase visitor lifetime value, and maximize monetization across the entire audience lifecycle.
Admiral VRM delivers:
-Increased revenue via the industry's best adblock recovery tool.
-Offer and grow paid subscriptions and donation campaigns
- Drive visitor conversational engagement and revenue with Visitor Copilot, AI for media publisher pages.
-Authenticate users via managed registration wall, user accounts, and first-party data sets,
-Grow email newsletter signups, social media follows, and app downloads,
-Admiral is a GDPR and CCPA-compliant Consent Management Platform (CMP).
Admiral’s platform offers analytics dashboards, journey engine, and visitor segmentation/ targeting.
Admiral offers a free tag for any publishers to add to their site, it only take 5 minutes. Publishers have immediate access to analytics to view revenue potential.
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Equativ
Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.
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CIENCE GO Digital
GO Digital is a Demand Side Platform that allows you to target your ideal audience. Our platform helps you reach more B2B customers with your ads. Find out how B2B advertising quality can help you grow your pipeline. Target millions of business users by using 100+ B2B filters, such as title, industry and company size. Improved targeting can increase engagement. All Campaigns can be tailored to specific personas. There are many options and industry-leading data accuracy. Bidder as-a-Service gives sophisticated marketers access to a cloud platform that allows them to create RTB (real time bidding) platforms. All the bid options that you need, with no overhead or complexity. Same-day deployments in a custom bid environment. Deploy the CIENCE tracking pixel and take your ads, remarketing/retargeting, and follow-up to the next level. It's all in one platform.
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Integrations
Company Details
Company:
Microsoft
Year Founded:
1975
Headquarters:
United States
Website:
www.xandr.com
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Business Hours
Online Support
Xandr Features and Options
Xandr Lists
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