Qortex Description
Qortex.ai is a private enterprise focused on the fields of video advertising, video analytics, and artificial intelligence. Their Intelligent Video Analytics (IVA) technology empowers users to efficiently search, categorize, correlate, and curate significant video segments on a large scale, independent of factors such as time, volume, context, or language. Additionally, Qortex's supply-side platform (SSP) integrates programmatic advertising with contextual targeting and AI capabilities, providing tools for monetization and ad-serving that leverage AI to display pertinent advertisements throughout various videos. This innovative approach not only enhances user experience but also maximizes advertising efficiency.
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Genesis SSP
The Genesis SSP, powered by Page Intelligence, enhances outstream video performance significantly. It dynamically tests and chooses from various formats based on real-time user consumption patterns, ensuring that the ad format which elicits the best user response for a given page is utilized. This approach not only fosters a more enjoyable ad experience for users but also boosts overall performance metrics. Users benefit from intuitive performance reporting that offers deeper insights into ad effectiveness. Additionally, the system incorporates third-party data integrations to evaluate the quality of the publisher's inventory, while implementing fraud filtering measures to safeguard publishers and build advertiser trust. With capabilities for real-time bidding, PMP, and deal ID management, all transactions can be handled efficiently in one location. The platform also supports multi-screen video, maximizing advertising potential across desktop, mobile, and OTT devices. Page-level yield optimization techniques are employed to increase revenue, and the system collects user behavior and attention data for every individual page (URLs), rather than being limited to the domain level. This data is utilized to create comprehensive indexes that assess page attention, identify trending content, and predict ad performance, thereby offering a holistic view of user engagement with advertisements.
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Company Details
Company:
Qortex
Year Founded:
2019
Headquarters:
United States
Website:
www.qortex.ai/
Media
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