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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

The Comprehensive Advertising Solution. A software suite designed for advertisers and agencies, featuring an extensive array of interrelated tools that enable you to discover, monitor, and connect with your target audience through diverse channels. We have developed the most accessible and clear advertising technology platform available today. Each component offers robust individual functionalities while also being capable of integrating flawlessly with other elements of our advertising solution to optimize outcomes. This is all supported by an inclusive strategy that merges with other top-tier technologies and services to help you achieve the best possible results. With a vast international presence, we provide localized support as one of the largest privately-owned and independent advertising technology firms in the world. Our commitment to innovation ensures that we continuously adapt to the evolving needs of the advertising landscape.

Description

Navigating the world of digital advertising can be intricate and challenging due to the rapid evolution of ad technologies and the growing expectations from advertisers. This complexity often places a burden on publishers, who must balance effective ad management with delivering high-quality content to their audience. Fortunately, with our comprehensive monetization platform, RAMP®, publishers can rest easy knowing they are supported. Playwire’s all-in-one solution encapsulates the entire advertising ecosystem, ensuring that publisher revenue is optimized while yield operations, direct sales, and creative teams work tirelessly on their behalf. Envision handling video, display, and data advertising—all seamlessly integrated through a single channel; Playwire makes this a reality. By simply adding a piece of code, you can monetize your website across various devices and operating systems effortlessly. Our platform enables multiple ad exchanges to compete for your inventory simultaneously, leading to quicker ad load times, improved CPMs, and enhanced fill rates. Additionally, you can host, encode, manage, and publish your video content without hassle, all while benefiting from robust analytics that empower you to make data-driven decisions. Overall, Playwire simplifies the complexities of digital advertising so that you can focus on what truly matters—engaging your audience and growing your business.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Accutics Yes 
Acxiom InfoBase Yes 
Acxiom Real Identity Yes 
Ad Reform Yes 
Adloox Yes 
Admiral No 
Channable Yes 
Data Virtuality Yes 
JENTIS Yes 
Lyftrondata Yes 
MINT Yes 
MSIGHTS Yes 
Onlymega Yes 
Openli Yes 
Proximic by Comscore Yes 
Raptive No 
SAP Store Yes 
TrustCommander Yes 
Yieldlab Yes 

Integrations

Accutics No 
Acxiom InfoBase No 
Acxiom Real Identity No 
Ad Reform No 
Adloox No 
Admiral Yes 
Channable No 
Data Virtuality No 
JENTIS No 
Lyftrondata No 
MINT No 
MSIGHTS No 
Onlymega No 
Openli No 
Proximic by Comscore No 
Raptive Yes 
SAP Store No 
TrustCommander No 
Yieldlab No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Adform

Founded

2002

Country

Denmark

Website

site.adform.com

Vendor Details

Company Name

Playwire

Founded

2007

Country

United States

Website

www.playwire.com

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

Advertising Agency

Campaign Management No 
Collaboration No 
Document Management No 
File Sharing No 
Project Management No 
Task Management No 
Time Tracking No 

Campaign Management

Channel Management No 
Contact Database No 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign No 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Product Features

Ad Server

A/B Testing No 
Ad Inventory Management No 
Ad Optimization No 
Banner Management No 
Conversion Tracking No 
Mobile Ad Serving No 
Native Ad Serving No 
Newsletter / Email Ad Serving No 
Referrals / Affiliates No 
Rich Media Ad Serving No 
Video Ad Serving No 

App Monetization

Banner Ads No 
Data Monetization No 
Dynamic Product Ads No 
Native Ads No 
Playable Ads No 
Rich Media Ads No 
Sponsorships No 
Subscriptions No 
Video Ads No 

Revenue Intelligence

Actionable Insights No 
Alerts / Notifications No 
CRM Interactions No 
Call Scoring No 
Conversation Intelligence No 
Dashboard No 
Email/Message Interactions No 
Market Intelligence No 
Phone Call Interactions No 
Pipeline Visibility No 
Sales Coaching No 
Video Call Interactions No 

Video

Analytics No 
Brand Overlay No 
Bulk Uploading No 
Closed Captions No 
Mobile Screen Support No 
Privacy Options No 
Social Sharing No 
Video Looping No 
Video Streaming No 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives

AdTarget Ad Server Reviews

AdTarget Ad Server

Adtarget.me