Alternatives to Adagio

AdLib: The Premium Demand Side Platform For Everyone Reach your audience on the world's most popular sites, apps, and streaming platforms. No Contracts. No Minimums. Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources. AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels. The AdLib DSP AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing. Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All! Campaigns -Launch In Less Than 60 Seconds -Maximize Brand Awareness & Growth Magic Ads -Clean, Modern, & Authentic Ad Builder -Outperform Branded Ads by 2x Dashboard -24x7 Real-Time Reporting -Actionable Metrics & Deep Insights

PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic & Interest Targeting to match audiences, CPA goal pricing model for automatic bid and optimization, efficient formats for ad serving (Push, Interstitial and Popunder), and unique templates for customization. The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.

Introducing Google Ad Manager, a comprehensive platform designed to enhance ad revenue and safeguard your brand across various engagement channels such as viewing and playing. With the aim of maximizing the value of each impression, Ad Manager enables users to create improved experiences and oversee their entire advertising operations through a user-friendly, integrated system. Many digital advertising solutions have been developed without prioritizing the user experience, but we believe that placing the user at the forefront ultimately yields better outcomes for marketers. This platform is capable of assisting you in managing your advertising efforts and increasing your revenue, regardless of your industry sector. Google Ad Manager is equipped with robust tools that adapt to the evolving needs of expanding businesses, ensuring flexibility and scalability. Explore our diverse range of solutions to identify the perfect match for your specific requirements, and discover how Ad Manager can elevate your advertising strategy. By selecting the right tools and strategies, you can significantly enhance your brand's visibility and impact in the digital marketplace.

Our premier product, the Simpli.fi Programmatic Marketing Platform, facilitates the effective acquisition of precisely-targeted impressions across various real-time bidding (RTB) ad exchanges. Utilizing Simpli.fi, programmatic marketers are empowered to leverage unstructured data, thereby unlocking endless potential for both display and mobile advertising. The platform allows marketers to precisely target, optimize, and analyze display campaigns down to individual data elements, mirroring the capabilities available to local advertisers in pay-for-performance search, which enhances precision and reduces inefficiencies. Distinctively, Simpli.fi stands out as the sole programmatic marketing solution specifically designed for unstructured data. In contrast to many competitors who rely on generic technology sourced from third parties, Simpli.fi is committed to creating its own proprietary technologies tailored for unstructured data applications. Additionally, Simpli.fi encompasses a comprehensive suite including DSP, DMP, and SSP functionalities, making it a versatile choice for marketers. As a result, users benefit from a more integrated and streamlined approach to their programmatic marketing efforts.

Google AdX, which was previously known as DoubleClick Ad Exchange, is a platform for programmatic advertising that facilitates the real-time sale of ad inventory by publishers to various advertisers and ad networks. It operates on a real-time bidding (RTB) model, where the pricing for each ad impression is determined through an auction process, allowing advertisers to vie for the chance to showcase their advertisements on the websites of publishers. As one of the most significant and widely utilized ad exchanges globally, Google AdX provides numerous advantages for publishers, such as: A diverse array of advertisers: By collaborating with a broad spectrum of advertisers, including well-known brands, agencies, and advertising networks, AdX enables publishers to tap into a much more extensive demand than they could independently achieve. Increased revenue opportunities: The RTB mechanism employed by AdX guarantees that publishers are paid the highest possible rates for their advertising inventory, thus maximizing their earnings potential. Moreover, this competitive bidding environment often leads to enhanced profitability for publishers over time.

As a sell-side ad technology firm, we offer comprehensive demand management and intermediation solutions tailored for publishers. Our innovative approach combines ad serving across display, mobile, video, header wrapper capabilities, and out-stream functionality into a unified stack, setting a new benchmark for inventory sales to programmatic buyers. Many publishers have compromised their autonomy in pursuit of revenue growth, engaging in intricate relationships with demand partners and intermediaries, which has ultimately led them to relinquish control over how their audience is sold, a fundamental aspect of their business model. By making your inventory accessible to numerous DSPs and trading desks, along with the vast array of advertisers they represent, you can maximize your revenue potential. Partnering with MediaFem ensures that you benefit from brand protection and high-quality content, allowing you to focus on what matters most—growing your business without sacrificing your values. In this rapidly evolving landscape, maintaining a strong relationship with your audience while leveraging advanced technology is key to sustained success.

Smaato provides an innovative Digital Ad Tech Platform, which includes a complimentary ad server and monetization solution. We bridge the gap between high-quality publishers and esteemed marketers, allowing them to effectively reach audiences globally and across various devices. The days of relying on Big Tech's walled gardens are over; our tools empower you to take charge of your advertising strategy, enhancing transparency for both publishers and marketers alike. Our success hinges on your success, and we deliver a robust, no-cost server that offers enhanced control and expanded reach. Publishers who transition to Smaato’s ad server typically experience an approximately 30% increase in revenue. We have transformed the mobile advertising technology landscape and continue to innovate beyond that. While mobile remains at the core of our offerings, we take pride in implementing a truly omnichannel strategy that accommodates all devices. At Smaato, we utilize advanced automated systems combined with human expertise to ensure our platform is both safe and secure. Discover how our forward-thinking platform is making significant waves in the industry, and find out more about our digital ad tech solutions. Join us in shaping the future of advertising technology.

Publift is a programmatic advertising tech company that partners digital publishers to increase ad revenues. Founded by 2 ex-Googlers, Publift has a simple-to use, proprietary software platform that allows publishers focus on creating the content that their audiences want and less on managing the advertising revenue that sustains the business. Publishers have access to a wide range of ad tech via a single Fuse tag. This includes Header management, Header bidding, Open bidding, ad layout optimization and brand safety. All this is done from one dashboard. Fuse is the only way publishers can optimize and manage their advertising technology. It's loaded with simple integrations like multivariate testing and Content Management Platforms integration, alert monitoring, and automated bidding optimization. Our platform has seen an average 60% increase in client revenue year-over-year.

We deliver top-notch direct traffic to advertisers, enhancing their return on investment and extending their outreach, while simultaneously supplying publishers with high-performing advertisements to optimize the monetization of their websites. With total flexibility, our platform accommodates all ad formats for every user across any device, worldwide. We can provide direct traffic tailored for any specific country you aim to target. Our system is designed for campaign optimization, allowing advertisers to achieve their desired ROI and enabling publishers to earn substantial revenues. Our dedicated support team is available 24/7, ensuring that you receive solutions to help you meet your performance and revenue objectives. Publishers benefit from impressive effective cost per mille (ECPM) rates and significant earnings, all while preserving an exceptional user experience. This success is driven by our proprietary optimization tools in conjunction with our extensive network of direct advertisers. From native push notifications to immersive full-screen ads, our ad placements are straightforward to implement, and you can be up and running in just five minutes, ready to monetize your valuable traffic effectively. Additionally, our commitment to continuous improvement means we are always seeking new ways to enhance your advertising experience and maximize your earnings.

Visually appealing display advertisements and engaging videos represent some of the most effective avenues for generating revenue. By selling advertising space on your website, you can achieve substantial financial returns. Video advertisements are particularly well-suited for monetization strategies. An advanced approach in this realm is header bidding, a programmatic advertising method that permits publishers to showcase their inventory across various ad exchanges simultaneously. This technique ensures that ads seamlessly integrate with the surrounding content, enhancing user experience. We highly recommend utilizing this service to monetize websites through tailored ad placements that maintain a positive environment for users. Often referred to as EBDA, this method can be set up via Google Ad Manager 360. Additionally, Open Bidding enables you to engage third-party demand partners to compete for your inventory in a unified auction, allowing for real-time, server-to-server bidding that can optimize revenue potential. Exploring these modern advertising techniques can significantly elevate your monetization efforts and improve overall site performance.

We provide a smarter, more focused, quantifiable, and effective method to engage specific audiences away from their residences. Maximize the capabilities of your digital assets by enhancing revenue streams through both direct and programmatic avenues. Develop campaigns that are not only measurable but also highly tailored to engage custom audiences and achieve significant business results. We are on the lookout for enthusiastic individuals with an entrepreneurial mindset to join our team of Hivestackers. Together, we can extend our innovative technology to every screen worldwide. Purchase impressions instantly through the most extensive inventory available from international DOOH media owners. Our cutting-edge platform empowers you to target consumers in real time as they progress through their purchasing journey, ensuring optimal engagement and results. By leveraging these tools, we can transform the advertising landscape and reach audiences more effectively than ever before.

It is the sole demand-side platform that integrates search, social, and site direct functionalities through a unified interface. Basis DSP provides users with access to a comprehensive programmatic ecosystem filled with inventory, audiences, and datasets, along with the capability to plan, purchase, and oversee campaigns effectively. This platform combines end-to-end process automation with programmatic digital media planning and execution. Its seamless interoperability with search, social, and ad server platforms allows media professionals to devise and implement robust digital media strategies. The billing automation feature within Basis DSP simplifies the reconciliation of delivery metrics and streamlines the creation and payment of invoices. Additionally, users can plan, negotiate, and monitor custom private marketplace offerings across a vast array of premium publishers without needing to exit the Basis platform. By leveraging the advanced artificial intelligence engine of Basis, users can enhance campaign outcomes—opting for either algorithmic or machine learning optimizations that automatically interpret data for better decision-making. This all-in-one solution revolutionizes the way media professionals approach campaign management and execution.

DecenterAds serves as a demand-side platform tailored for direct advertisers and agencies. This innovative platform is specifically built to enhance programmatic operations, allowing for efficient real-time bidding (RTB) trading while connecting advertisers and publishers across the globe in accordance with IAB standards. Additionally, DecenterAds presents an economical solution that includes robust billing support along with clear and immediate reporting features. By leveraging advanced Machine Learning Technology, the platform empowers users to develop their digital advertising ventures within the expansive programmatic landscape. This adaptability ensures that businesses can optimize their advertising strategies effectively.

We want to usher in a new era of digital media where consumers, content creators and brands can all engage in meaningful and positive ways. Keep up-to-date with industry trends by reading our ad tech blog and programmatic blog. Learn our native advertising tips and tricks. MGID is one the first native performance advertising platforms in the world. It services thousands of publishers and millions of news stories each day. This allows advertisers to target consumer interests without disrupting their online experience. MGID's performance-driven approach ensures that customers' websites are visited by relevant, engaged, and genuinely interested visitors. This increases traffic and revenue, while maintaining the quality and relevance online users demand. MGID was established in 2008 and has been providing quality content distribution to entertainment and lifestyle publishers around the world.

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

Digital Turbine stands out as the premier independent platform for growth and monetization, utilizing code that is embedded on devices by major carriers and OEMs worldwide. Accelerate your expansion on both iOS and Android platforms with a unique demand-side platform that offers effortless installation of ad units at the click of a button. Experience high-impact video and creative solutions tailored for brands while enhancing your app's revenue potential with top-tier video experiences. Elevate your in-app earnings through the largest independent mobile exchange available. Our Ignite platform is seamlessly integrated into devices by leading carriers and OEMs, making it easier for users to discover apps and content. This powerful system drives growth and revenue, serving as part of the largest independent advertising stack designed for advertisers and publishers eager to amplify their outcomes. Eliminate the tedious swipes, taps, and barriers that consumers face when exploring your apps and content, fostering a smooth and efficient user experience that significantly boosts conversion rates. With our patented On-Device technology, you can ensure users enjoy streamlined access to new apps and content, ultimately enhancing their overall experience. By prioritizing user satisfaction, you not only build loyalty but also pave the way for sustained growth and success.

A vast number of advertisers vie for your advertising space, leading to increased revenue, more pertinent advertisements, and a greater number of filled ad slots. Google has the capability to adjust the dimensions of your ad units to seamlessly align with either desktop or mobile devices, enhancing the likelihood of visibility and user engagement. By simply integrating one line of code into your website, Google will dynamically display ads that are suited to your website’s design, streamlining the process of updating ad configurations. You can elevate your income by leveraging the extensive network of online advertisers competing for your advertising slots. Ads undergo a meticulous screening process to guarantee they are of superior quality and resonate with your content or target audience, regardless of whether they are accessed via smartphones or tablets. Consequently, this leads to increased online earnings. You also have the flexibility to block ads that don't align with your preferences, customize ad placements, and select which ad types best complement your website’s aesthetic and functionality, thereby enhancing the overall user experience. This level of customization allows you to strike a balance between monetization and user satisfaction.

The Comprehensive Advertising Solution. A software suite designed for advertisers and agencies, featuring an extensive array of interrelated tools that enable you to discover, monitor, and connect with your target audience through diverse channels. We have developed the most accessible and clear advertising technology platform available today. Each component offers robust individual functionalities while also being capable of integrating flawlessly with other elements of our advertising solution to optimize outcomes. This is all supported by an inclusive strategy that merges with other top-tier technologies and services to help you achieve the best possible results. With a vast international presence, we provide localized support as one of the largest privately-owned and independent advertising technology firms in the world. Our commitment to innovation ensures that we continuously adapt to the evolving needs of the advertising landscape.

Prebid is an open-source solution that provides a range of tools aimed at assisting publishers in integrating header bidding into their websites and applications. Among its offerings are Prebid.js, Prebid Server, and Prebid Mobile, which enable publishers to surpass conventional waterfall models and maximize their programmatic advertising revenues. By fostering increased competition for ad inventory, Prebid’s adaptable and scalable solutions significantly boost monetization efforts. Furthermore, the platform prioritizes user privacy with initiatives such as Shared ID, ensuring that user data is handled responsibly. Additionally, Prebid benefits from a vibrant community that fosters ongoing development and support, connecting a worldwide network of advertising technology experts. This collaborative environment not only enhances the platform’s capabilities but also keeps it aligned with the latest industry trends and challenges.

How Agencies Flourish. Explore the self-service programmatic advertising platform favored by the top digital marketers across North America. StackAdapt transcends the typical Demand-Side Platform (DSP) by offering cutting-edge technology backed by a dedicated team that truly comprehends the advertising landscape and the agencies eager to surpass client demands. This is precisely why StackAdapt provides unique advantages: No Monthly Minimums to accommodate the fluctuating nature of brands, campaigns, and market trends. Additionally, the expertise from the StackAdapt Creative Studio guarantees optimal performance from your programmatic media mix, paired with exceptional creatives. Furthermore, StackAdapt boasts extensive inventory sources across all channels and devices, making it the leader in native advertising scalability within the industry. With such a robust offering, agencies can confidently navigate the complexities of digital advertising.

Ad.agio serves as a comprehensive multi-channel advertising platform that enables the management of diverse campaigns and distribution of content across various platforms. It ensures that your advertising reaches every digital touchpoint in the most engaging format for your target audience. With over 15 years of expertise in Behavioral and Contextual Advertising, ad.agio has significantly advanced its Artificial Intelligence and Machine Learning capabilities, allowing for rapid and precise extraction of information from web content. This ensures that your ads are consistently aligned with the relevant content of the webpages they inhabit. The platform is equipped with all essential features for swift and efficient ad delivery, while also offering customization options to better fit your specific requirements. Each aspect of ad.agio is meticulously crafted to cater to customer needs, encompassing everything from reporting and targeting functionalities to access management and various advertising formats. The user-friendly interface further enhances the experience, making it simpler to optimize campaigns and track performance effectively.

VDO.AI is an innovative video advertising platform designed to empower web publishers by harnessing the effectiveness of video content and advertising, potentially increasing their revenue by as much as 50%. As video continues to dominate online content consumption, our platform facilitates a smooth transition for publishers into this evolving landscape. We offer a comprehensive proprietary technology solution that encompasses the video player, streaming capabilities, content delivery, and advertising services, catering to some of the largest publishers on the web. Our mission is to forge connections between top-tier advertisers and qualified publishers, fostering a thriving, high-value video advertising ecosystem. By linking leading brands with premier publishers, we create a dynamic environment that enhances the reach and impact of video advertising. We provide a diverse array of native video formats, enabling web publishers to effectively tap into the potential of video advertising while maximizing engagement with global brands. Additionally, our advanced ad serving technology is designed to optimize the return on investment for each impression delivered.

At TripleLift, we strive to transform digital advertising by integrating stunning creativity with high-quality publishers, insightful data, and intelligent targeting. With more than a trillion ad transactions each month, our platform empowers publishers and various platforms to effectively monetize their ventures. Our advanced technology serves as a bridge for top-tier brands seeking to connect with audiences through online video, connected TV, display ads, and native advertising. Clients, both brand and enterprise, turn to us for our cutting-edge solutions, exceptional ad formats, and a team of experts dedicated to enhancing their advertising outcomes. Additionally, as a member of the Vista Equity Partners portfolio, we hold NMSDC certification, meet diverse spending requirements, and are firmly committed to fostering economic inclusion. Our dedication to innovation and inclusivity positions us as a leader in the evolving landscape of digital marketing.

WMG International, a forward-thinking global enterprise, delivers specialized services tailored for Advertisers and Publishers within the ad tech sector. By harnessing cutting-edge technologies, WMG International designs and implements advertising solutions that are finely tuned to meet the unique objectives of each publisher and advertiser. With a strong emphasis on transparency, we empower our clients to access real-time data around the clock via our adWMG Dashboard Statistics feature. WMG International takes pride in equipping our clients with immediate, well-organized, and precise analytics, statistics, and reports sourced from our partners, ensuring they have the insights necessary to make informed decisions. Additionally, we continually strive to enhance our platform to better serve the evolving needs of the industry.

SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers. It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.

Programmatic advertising encompasses banner, video, and native ads, serving as a platform for agencies, advertisers, and integrators alike. BidTheatre DSP empowers you to execute precise advertising campaigns across local, national, and global publishers without the complexities of managing multiple supply chains. By attracting your desired audience in real-time through various ad formats on desktop, mobile, and tablet devices, we harness data assets to minimize waste effectively. As an independent entity, free from the constraints of publishers and advertising networks, we ensure complete transparency regarding fees and costs, always striving to enhance the value for buyers. Our focus on product innovation places us at the leading edge of advertising technology, allowing us to automate the tedious aspects of the process so you can focus on unleashing your creativity. With a deep understanding of the Northern European market and its key players, we are committed to being a reliable partner, providing flexible support options and collaborating on strategic roadmap planning to achieve your advertising goals.

Yieldmo is at the forefront of revolutionizing programmatic advertising. In recent years, the advertising landscape has undergone significant transformations, and the pace of these changes shows no signs of slowing down. While many in the business view these developments as limitations, we at Yieldmo perceive them as opportunities for growth. The challenge of capturing human attention is becoming more difficult due to its fragmented nature. Additionally, increasing privacy concerns from consumers and regulators restrict our ability to deliver targeted advertising. Crafting digital ads that captivate and engage audiences is also a daunting task. However, at Yieldmo, we focus on the potential within these challenges rather than the obstacles they present. Our decade-long investment in advanced technology and refined machine learning techniques equips us to enhance the advertising experience for consumers, advertisers, and publishers alike. By concentrating on effective solutions rather than ineffective ones, we have developed flexible systems that are well-prepared to thrive amidst an unpredictable future, ensuring that we remain leaders in this dynamic industry.

By prioritizing the needs of publishers, we empower our clients to unlock the maximum value of their digital assets, simultaneously offering marketers clear access to premium inventory. Our commitment to addressing the most critical challenges in the industry has positioned us as leaders in sell-side innovation over the years. We deliver crucial audience insights and advanced machine-learning algorithms that facilitate exceptional monetization across various devices, channels, and ad formats. PubMatic has built a worldwide framework designed to foster significant connections between consumers, content, and brands on a large scale. It is vital to equip you with the tools necessary for making informed, strategic choices. Our vision for products aims to provide clients with a comprehensive advertising technology stack. Furthermore, we have developed an adaptable system in which every element can be tailored and expanded to meet unique needs. This flexibility ensures that our clients can stay ahead in an ever-evolving landscape.

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance. In-game ads allow brands to harness the power and engagement of a global audience.

Develop tailored deals for programmatic selling, leveraging your data to tap into exclusive demand that empowers supply management teams with Microsoft Curate. Determine the most effective ways to present your proprietary data in order to attract new programmatic investments. Optimize your reach through our extensive global marketplace along with audience extension features. Enjoy a self-service solution that provides you with the flexibility to operate your business as you see fit. Access a vast selection of thousands of curated deals enriched with data, enabling you to locate real-time audiences across multiple screens at scale, all accessible via Invest and leading demand-side platforms. Forecast and price your packages while also constructing a comprehensive deal catalog. Effectively create and oversee curated deals, benefiting from 25 targeting options and the capability to assign deals to various buyers on any DSP. Facilitate sellers in generating deals for designated curators, allowing curators to manage and resolve supply and demand issues seamlessly in one centralized platform. Uncover areas for enhanced performance and scalability, while also managing margins at a deal-specific level. With these capabilities, your team can drive more strategic initiatives and capitalize on market opportunities.

Magnite stands as the premier independent sell-side advertising platform globally. We empower you to succeed across all channels and formats, tailored to your specific needs. Our approach is uniquely collaborative, as we do not compete with you but rather work alongside you, providing unrestricted access to our resources—advanced technology and expert teams that help you stay ahead. Our wealth of experience offers valuable guidance, while our independence ensures that you receive unbiased advice without any hidden barriers or fees, allowing your investment to stretch further. With us, you gain the advantage of our vast global reach, robust brand protection, and sophisticated technology designed to connect you with your desired audiences, no matter where they are located. Magnite (NASDAQ: MGNI) merges the programmatic prowess of Rubicon Project with Telaria's streaming capabilities, enabling publishers to effectively monetize their content across a multitude of platforms, including desktop, mobile, audio, and connected TV. This comprehensive approach ensures that every content creator can maximize their revenue potential while delivering engaging experiences to their audiences.

Traffic Roots offers a programmatic advertising platform tailored for agencies, media buyers, and brands, emphasizing that not all such platforms are the same. With the Traffic Roots DSP, you can effectively reach your target audience with great accuracy, while also updating campaigns and monitoring reports in real time. Experience an instant boost in website traffic and user engagement, as our advanced ad targeting data connects you with consumers seamlessly. Ensure your brand remains visible in the digital space, featuring advertisements on popular apps and lifestyle publications. If you seek coverage in mainstream media, we cater to a wide range of interests, from general news to niche topics like CBD, cannabis, politics, and even adorable puppies. As a rapidly evolving and forward-thinking advertising technology firm, Traffic Roots is dedicated to enhancing revenue for the digital ecosystem, particularly within the cannabis sector. Our commitment to building, transforming, and improving technology at an impressive scale sets us apart as leaders in innovation. By continuously adapting and expanding our offerings, we strive to meet the diverse needs of our clients and the ever-changing market landscape.

Where programmatic and media converge, Adobe stands out as the sole independent advertising platform that seamlessly integrates and automates every aspect of media, screens, data, and creativity on a large scale. The era of fragmented media management is now a thing of the past. For businesses aspiring to advance their digital marketing initiatives, automated media purchasing through a demand-side platform has become essential. The DSP selection you make can offer a significant advantage, enabling effective and economical strategy implementation while accurately forecasting results and enhancing the customer experience. Consistently recognized as a Leader by Forrester, Adobe Advertising Cloud is well-equipped to assist you in achieving leadership in your own market. With a unified demand-side platform, visualizing an omni-channel strategy becomes significantly more manageable, as Adobe Advertising Cloud DSP is the most extensive and agnostic platform available, granting access to ad inventory across virtually all media and supplying the necessary tools for quality control and measurement. By leveraging these capabilities, you can optimize your advertising efforts and drive better results.

Regain authority over your digital advertising efforts by implementing programmatic ad campaigns of any size using our comprehensive digital advertising platform. Identify the most effective targeting strategy tailored to your campaign objectives. Experience straightforward campaign setup alongside personalized assistance. Effortlessly oversee and refine numerous advertisers and programmatic ad initiatives, regardless of your specific goals. With our user-friendly and feature-rich software coupled with customer onboarding, you can efficiently plan and implement your campaigns. Initiate precisely-targeted campaigns utilizing custom audiences derived from both first and third-party data. Additionally, you have the ability to focus on specific geographic areas or tailor your approach based on website content and category classifications. Our platform provides innovative tools to deftly merge first and third-party data, resulting in custom audiences composed of your most valuable users, ensuring the best possible results. You can streamline your advertising process and significantly boost your campaign effectiveness with our advanced solutions.

We integrate technology, data, creativity, and service to enhance performance and efficiency in the interconnected landscape of CTV, linear, and digital media. Our platform alleviates the financial and operational burdens imposed by superfluous intermediaries, addresses issues of fragmentation, and our exceptional consultative support is consistently available to assist you in navigating the constantly evolving landscape of privacy and technology. The Nexxen technology stack encompasses solutions tailored for every phase of the supply chain journey—from planning and activation to optimization and measurement—allowing for each to be utilized independently according to your specific requirements. This flexibility ensures that clients can adapt their strategies effectively, maximizing their potential in a dynamic market.

Setupad partners with more than 500 publishers to increase ad revenues through advanced programmatic advertising. Setupad offers publishers the tools and technology to optimize performance, maintain transparency and combine all of their demand sources by leveraging Prebid technology. Setupad offers publishers the flexibility and control needed for successful website monetization, whether they choose managed services or self service options.

A comprehensive set of independent consumer data from China offers a targeted audience reach across multiple channels. This dataset includes anonymous insights from over 1.3 billion internet users in China. Our platform is highly advanced and automated, utilizing proprietary, state-of-the-art technologies. With refined big data analytics, we can construct and segment detailed user profiles in real time. We provide access to a diverse range of premium media resources that span various channels. As a leading demand-side platform focused on the Chinese market, we boast extensive media connections, including video, social, mobile, search marketing, and display advertising. Our organization is at the forefront of the industry, fueled by a combination of top talent and technological advancements. Our team consists of over 200 skilled tech and data engineers dedicated to fostering innovation in the field. We offer a complete suite of data-driven digital marketing solutions for marketers worldwide, allowing them to choose the optimal marketing mix for effectively reaching Chinese consumers. Additionally, we facilitate the integration of data from both online and offline sources, incorporating marketing automation tools and SaaS solutions that cater to the needs of global enterprises. By leveraging our capabilities, businesses can significantly enhance their marketing strategies in the rapidly evolving landscape of Chinese consumer behavior.

By equipping publishers with both monetization opportunities and enhanced control, we foster innovation through a combination of open-source and enterprise tools. Access powerful A/B testing tools designed to refine your wrapper configuration, ultimately boosting incremental revenue. OpenWrap seamlessly integrates with Identity Hub, PubMatic’s premier ID management solution, enabling publishers to quickly engage their top ID partners with minimal effort. This approach enhances workflow efficiency while simultaneously lowering ongoing technical development, legal compliance, and operational expenses. Wrapper solutions represent a significant advancement in the header bidding landscape. Our latest guide thoroughly examines the advantages and disadvantages of various wrapper implementations—be it client-side, server-side, or hybrid—while also addressing recent shifts in header bidding, including the rise of OTT bidding. Additionally, we delve into the value of incorporating identity resolution products like PubMatic Identity Hub, all within the context of an enterprise-grade header bidding solution built on Prebid technology. With these insights, publishers can make well-informed decisions to optimize their monetization strategies.

Adagio stands out as a frontrunner in accounting software tailored for Not For Profit organizations. Specifically designed for community living and family & social services entities, Adagio delivers essential functionality and reporting tools that help these organizations operate both efficiently and economically. Its financial reporting feature caters to the needs of large NFP agencies that navigate intricate funding and distribution systems. In contrast to Quickbooks and Sage 50, Adagio offers robust support for fund accounting, making it a preferred choice. Furthermore, through its collaboration with North49, Adagio equips associations, clubs, and societies with an online member portal, allowing members to manage their dues, access their profiles, and utilize various other features. This innovation not only streamlines service delivery to members but also ensures they have convenient online and mobile access to their account details. Additionally, we boast a network of local consultants and service providers dedicated to facilitating a smooth and successful implementation for your organization, enhancing the overall user experience.

Publishers of all sizes use PubWise to easily deploy & optimize a full range of modern programmatic technologies. PubWise takes the guesswork out of header bidding, programmatic demand, Google AdX, and digital reporting. Working with all ad types including web banner, app, video, native, AMP, and CTV, PubWise's unique capabilities allows each publisher the freedom to work with only the technology and tools they need and fully control user experience. PubWise is the only Prebid.js management service offering Smart Path Optimization Technology (SPOT) which uses ML to deliver an optimized ad configuration matched to user segments and tailored demand inclusion that improves net revenue and latency. PubWise is committed to protecting publisher value and data with clear auction dynamics, transparent fees and direct sales. Advertisers can reach hyper-targeted audiences with top-tier publishers directly by connecting through the PubWise DSP and oRTB platforms. PubWise is a first-party, fully observable, end-to-end platform focused on efficiency, sustained value, and future proofing.

Introducing the Zeta SSP, a platform designed to bridge the gap between publishers and Zeta's extensive array of brands and advertisers via direct supply partnerships. With features like IAB standard category blocking, domain-specific advertiser blocking, and tailored optimizations for ad formats and sizes, users can enhance their advertising strategies effectively. Gain insights that inform your approach through comprehensive performance metrics, demand buying intelligence, and precise filtering options. The Zeta SSP utilizes our proprietary DSP alongside longstanding collaborations with top digital marketers and strategic partnerships with third-party DSPs to optimize demand for your inventory, ultimately fostering significant revenue increase. Additionally, you will benefit from direct account management and a wide range of dedicated support channels. Moreover, by tapping into our Disqus network, you can maintain ownership of your user data and establish a robust authentication strategy ahead of the forthcoming cookie-less landscape. Implementation is seamless and straightforward, with direct integrations available for Prebid, oRTB, and VAST, ensuring a smooth transition for your advertising needs. This approach not only enhances operational efficiency but also positions your business to thrive in a rapidly evolving digital ecosystem.

Sulvo's patented adserver offers a groundbreaking solution for digital media companies, enabling them to enhance their revenue while simultaneously minimizing the ad volume on their platforms. With Sulvo containers, you can swiftly regain lost ad revenue. Merely adding tags to your webpage is no longer sufficient to achieve previous income levels. These containers effectively prevent revenue loss from impressions by swiftly reclaiming visits originating from ad blockers, presenting tailored ad formats, and maximizing participation from all your advertisers in the bidding process. Sulvo facilitates the integration of all your advertisers, including Ad Manager / AdX, Adsense, Amazon, Relābe, and any demand compatible with Prebid. The ad formats powered by Sulvo are optimally sized and are favored by users compared to websites cluttered with excess advertising. Publishers using Sulvo maintain full authority over their site's layout. This innovative technology and unique approach can be customized to fit your distinct needs, ensuring that your advertising strategy is both effective and user-friendly. Ultimately, Sulvo empowers publishers to balance revenue generation with an optimal user experience.

Adagio Ledger offers a comprehensive, batch-focused General Ledger equipped with robust reporting capabilities. It features a fully developed departmental Chart of Accounts that encompasses Assets and Liabilities, as well as Revenue and Expenses. The batch transaction functionality guarantees that only balanced entries are recorded into your ledger, providing a reliable accounting framework. Additionally, during setup and maintenance, the system allows for the grouping of accounts by type, facilitating year-end oversight. The software also supports automatic reallocations of account balances to different accounts or departments, streamlining financial management. Transaction entries and postings are conducted with remarkable ease: you can post transactions in either summary or detailed formats, and the date sensitivity feature ensures that entries are assigned to the correct period, with the option to force transactions into specific periods of your fiscal calendar. Moreover, users can keep the subsequent fiscal year open for budgeting or transactions while still managing the current fiscal year before closing it. There's also a convenient option to provisionally post transactions, giving users the ability to assess their impact on the trial balance before finalizing them. With these extensive features, Adagio Ledger stands out as an essential tool for efficient financial management.

We collaborate with publishers to enhance their revenue without compromising user experience. Our cutting-edge technology, unique tools, and exceptional service empower publishers to increase their earnings. Featuring our top-tier custom Header Bidder Solution, we operate independently of networks and connect with over 30 esteemed programmatic demand partners, utilizing an optimized Prebid with tailored functionalities, along with premium access to Google AdX and AdX EBDA. Our automated analytics offer a proprietary performance, reporting, and analytics suite through a single, user-friendly dashboard that consolidates all data for optimal yield and enables real-time decision-making capabilities. We ensure guaranteed deals and competitive CPMs through our relationships with agency and brand partners, while also providing campaign management for direct in-house deals. Our solution integrates smoothly with your current infrastructure, and implementing our code is straightforward, as we manage all future optimizations internally. Additionally, our dedicated team offers responsive, ongoing support to meet your needs effectively, ensuring you have everything you require for success.