Basis Reviews

Basis Description

It's the only platform that combines search, social and site direct into a single interface. Basis DSP gives you access to a programmatic universe that includes audiences, data sets, and inventory. You can also plan, buy and manage campaigns. Basis DSP combines front-to-end automation with programmatic media planning and activation. Media professionals can plan and approach digital strategies with the interoperability of search, social and ad-server platforms. The billing automation within Basis DSP allows for seamless processes to reconcile deliveries and create/pay invoices. Plan, negotiate and track custom PMP offers across thousands of premium publisher--without having to ever leave Basis. Use the artificial intelligence engine of Basis to improve campaign results. Choose between algorithmic or machine-learning optimizations.