Google Ad Exchange (AdX) Description

Google AdX, formerly DoubleClick Ad Exchange, is a programmatic exchange that allows publishers and ad networks to sell their inventory in real-time. It uses real-time bidders (RTB) for determining the price of each impression. This is essentially an online auction where advertisers compete to display their ads on the publisher's site.

Google AdX offers publishers many benefits.

AdX partners up with a variety of advertisers including major brands, agencies and ad network. This allows publishers to reach a much wider pool of advertisers than they could on their own.

AdX RTB ensures publishers receive the highest possible revenue for their ad inventory.

Pricing

Free Version:
Yes

Integrations

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Company Details

Company:
Google
Year Founded:
1998
Headquarters:
United States
Website:
google.com

Media

Google Ad Exchange (AdX) Screenshot 1
Google Ad Exchange (AdX) Screenshot 1
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Product Details

Platforms
SaaS
Type of Training
Documentation
Customer Support
Online

Google Ad Exchange (AdX) Features and Options