Prebid Reviews

Prebid Description

Prebid drives additional demand directly to your ad server from the top ad exchanges. The most popular unified bidding solution. A web-based header bidding platform that offers a wide range of features, including over 200 demand sources and 15 analytics adapters. Prebid.js, Prebid Mobile and an open-source solution to server-to-server header bidding. Open-source library that provides a mobile app publisher with an end-to–end header bidding solution. Header bidding is an alternative to the "waterfall" method which is fragmented and inefficient for programmatic advertising implementation. Header bidding allows all partners to bid simultaneously, instead of only offering impressions one at a time. Publishers can receive bids that are not available through their primary ad servers with header bidding. Prebid.js was created in 2015 to simplify header bidding for publishers. It brings consistency and simplicity to the header bidding process.