PubMatic Description
We help publishers realize the full potential their digital assets by putting the publisher first. This allows marketers transparent access to high-quality inventory and provides transparency. We have been at the forefront in sell-side innovation for many years, with a long-term focus putting the publisher first. We provide valuable audience insights as well as sophisticated, machine-learning algorithms that enable top-tier monetization across all devices, channels, and ad formats. PubMatic has built a global infrastructure that allows for meaningful connections between brands, consumers, and content at scale. It gives you the power to make strategic, smart decisions. Our product vision is for clients to have a complete advertising technology stack. We created a system that is flexible, where each component can be extended and customized.
PubMatic Alternatives
Simpli.fi
Simpli.fi's flagship product, the Simplic.fi Programmatic Market Platform, allows for the efficient purchase and targeting of impressions on multiple real time bidding (RTB), advertising exchanges. Simpli.fi allows programmatic marketers to use unstructured data in order to extract unlimited value out of mobile and display advertising. Simpli.fi allows marketers to target, optimize and report on display campaigns at individual data elements. This is similar to local advertisers who can pay for performance search. This increases accuracy and eliminates waste. Simpli.fi is a programmatic marketing solution that's specifically designed for unstructured data. Simpli.fi is the only programmatic marketing solution that uses unstructured data technology. Many of our competitors use generic technology from another vendor. Simpli.fi offers DSP and DMP as well as SSP.
Learn more
PropellerAds
PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic & Interest Targeting to match audiences, CPA goal pricing model for automatic bid and optimization, efficient formats for ad serving (Push, Interstitial and Popunder), and unique templates for customization.
The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.
Learn more
AppLovin Max
Choose the mediation platform that has more bidders, more network members, and the largest RTB Exchange. MAX offers you the most diverse and competitive set of auctions for your supply. You can leverage all major ad formats, including native, banner, interstitial and rewarded video, to generate more in-app advertising revenue from a single platform. Our real-time QA/testing tools will help you determine the most profitable mix of ads for your business. Maximize your marketing efforts and monetization. MAX allows you to easily reinvest your revenues and learn insights into user acquisition using AppLovin’s growth engine, AppDiscovery. MAX is compatible with eight platforms: Android and iOS, Unity, AdobeAirs, Cordovas, React, Unreal and all-new FireOS. Our SDK and suites of testing tools make it easier to launch your apps.
Learn more
WhizzCo
We believe an open market is a healthy one. Our mission is to help you get maximum results from both your existing and new content recommendation vendor partners. WhizzCo is an independent technology provider that empowers publishers to maximize their yield. Our services are available for over 40 of world's most respected content recommendation vendors. The content recommendation widget is easy to implement with just one line of code. It is simple to use, flexible, and customizable. In just a few days, our implementation team will have your system up and running. Already, WhizzCo's machine-learning yield engine has generated more than 50 million impressions. We empower publishers to choose the best content recommendation partners.
Learn more
Integrations
Company Details
Company:
PubMatic
Year Founded:
2006
Headquarters:
United States
Website:
pubmatic.com
Media
Recommended Products
Never Get Blocked Again | Enterprise Web Scraping
Get unrestricted access to public web data with our ethically-sourced proxy network. Automated session management and advanced unblocking handle the hard parts. Scale from 1 to 1M requests with zero blocks. Built for developers with ready-to-use APIs, serverless functions, and complete documentation. Used by 20,000+ companies including Fortune 500s. SOC2 and GDPR compliant.
Product Details
Platforms
SaaS
Type of Training
Documentation
Customer Support
Phone Support
Online
PubMatic Features and Options
App Monetization Software
Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads
PubMatic User Reviews
Write a Review- Previous
- Next