OpenWrap Description

Publishing professionals empowered with monetization and control. Accelerating innovation through open source tools and enterprise tools. Access to powerful and innovative A/B testing tools that will optimize your wrapper setup to drive incremental yield. OpenWrap is pre-integrated into Identity Hub, PubMatic’s top ID management tool. This allows publishers to activate their top ID partners in just a few clicks. You can increase workflow productivity and reduce ongoing technical development, legal compliance, as well as operational costs. Wrapper solutions are the latest innovation in header bidding. Our new guide outlines the pros and cons of deploying different wrappers (client-side or server-side) and hybrid wrapper solutions. It also discusses recent transformations in header bid, such as the growth and adoption of OTT bidding. We also examine the benefits of identity resolution products such as PubMatic ID Hub. Prebid is a pre-built enterprise header bidding solution.

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Setupad partners with more than 500 publishers to increase ad revenues through advanced programmatic advertising. Setupad offers publishers the tools and technology to optimize performance, maintain transparency and combine all of their demand sources by leveraging Prebid technology. Setupad offers publishers the flexibility and control needed for successful website monetization, whether they choose managed services or self service options.
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Adagio’s demand optimization solutions enable publishers to maximize revenue, improve user experience, optimize supply paths, and reduce carbon footprint. Adagio is trusted by over 25,000 publishers around the world. It offers future-proof technology that pleases publishers, advertisers and users. Their platform addresses revenue leaks during the auction process such as bid throttling and vRate targeting, bid shading and buyer warm-up algorithms. They also develop technologies to help publishers increase their earnings. Adagio simplifies optimization of existing and newly created demand sources by using any Prebid wrapper. Tools like the Adagio Prebid Server enhance direct seats, and the Adagio Ad Exchange connects with selected SSP and DSP partner seamlessly. Adagio’s platform offers comprehensive analytics, reports and insights into revenue KPIs in multiple dimensions.
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We help publishers realize the full potential their digital assets by putting the publisher first. This allows marketers transparent access to high-quality inventory and provides transparency. We have been at the forefront in sell-side innovation for many years, with a long-term focus putting the publisher first. We provide valuable audience insights as well as sophisticated, machine-learning algorithms that enable top-tier monetization across all devices, channels, and ad formats. PubMatic has built a global infrastructure that allows for meaningful connections between brands, consumers, and content at scale. It gives you the power to make strategic, smart decisions. Our product vision is for clients to have a complete advertising technology stack. We created a system that is flexible, where each component can be extended and customized.
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Company Details

Company:
PubMatic
Headquarters:
United States
Website:
pubmatic.com/products/openwrap/

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Product Details

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