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ease
features
design
support

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Description

mParticle is the most popular Customer Data Platform (CDP), for multi-channel consumer brands. Overstock, Venmo and Spotify use mParticle to build a unified customer data pipeline that allows them to win at key moments in the customer journey. Founded in 2013, mParticle has offices in New York City, London, San Francisco, San Francisco, and Seattle.

Description

According to the Harvard Business Review, a significant 73% of consumers engage with multiple channels—whether online or offline—throughout their shopping experience. This reality necessitates that businesses offer a consistent experience across all platforms. To achieve this goal, companies must maintain an up-to-date and dependable system that encompasses the entire history of customer interactions. Implementing plusoft Omni CRM is an ideal solution for creating a seamless experience that consolidates customer data. This technology not only scales effectively but also manages various multichannel workflows and integrates with existing legacy systems. Furthermore, the need for enhanced communication between health institutions and their patients has intensified, particularly due to social distancing measures, leading to a greater reliance on tools that centralize user information to ensure optimal care and engagement in every interaction. This shift highlights the increasing importance of integrating digital solutions in customer service strategies.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Acquia CDP
Airship
Amplitude
Captain Compliance
Crossing Minds
Customer.io
Foursquare
Gimbal by Infillion
Hightouch
Kameleoon
Nami ML
Olo
Pinterest
PlotProjects
Radar
Regal
Scuba
Split
Stormly
Talon.One

Integrations

Acquia CDP
Airship
Amplitude
Captain Compliance
Crossing Minds
Customer.io
Foursquare
Gimbal by Infillion
Hightouch
Kameleoon
Nami ML
Olo
Pinterest
PlotProjects
Radar
Regal
Scuba
Split
Stormly
Talon.One

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

mParticle

Country

United States

Website

www.mparticle.com

Vendor Details

Company Name

Plusoft

Founded

1988

Country

Brazil

Website

plusoft.com/en/produtos/omni/

Product Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Product Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Alternatives

Segment Reviews

Segment

Twilio

Alternatives