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Mixpanel Description

Mixpanel's mission is to increase innovation. Mixpanel is not only a company but also a service provider for businesses. Companies can use our engagement and analytics product to analyze how users interact, convert, retain, and engage with them in real-time on web, mobile, or smart devices. They can then use this data to improve their products and business.

Mixpanel serves more than 26,000 companies in different industries worldwide, including Samsung, Twitter and BMW. Mixpanel is headquartered in San Francisco and has offices in New York City, Seattle, Austin. London, Paris, Barcelona, Paris, London, and Singapore.

Pricing

Pricing Starts At:
$89 per month
Free Version:
Yes
Free Trial:
Yes

Integrations

Reviews - 8 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Mixpanel
Year Founded:
2009
Headquarters:
United States
Website:
mixpanel.com
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Product Details

Platforms
SaaS
Windows
Mac
iPhone
iPad
Android
Type of Training
Documentation
Live Online
Webinars
In Person
Customer Support
Phone Support
24/7 Live Support
Online

Mixpanel Features and Options

Product Management Software

Collaboration
Feedback Collection
Idea Management
Milestone Tracking
Prioritization
Product Roadmapping
Release Management
Requirements Management
Resource Management
Workflow Management

AB Testing Software

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Marketing Analytics Software

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile Analytics Software

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Customer Engagement Software

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Machine Learning Software

Deep Learning
ML Algorithm Library
Model Training
Natural Language Processing (NLP)
Predictive Modeling
Statistical / Mathematical Tools
Templates
Visualization

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Data Analysis Software

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Web Analytics Software

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Competitor Analysis
Content Management
Keyword Research Tools
Link Management
Performance Metrics
Problem Area Alerts

Predictive Analytics Software

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Product Analytics Software

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Mixpanel Lists

Mixpanel User Reviews

Write a Review
  • Name: Michael M.
    Job Title: Software Development
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Help verify accurate data

    Date: Jun 29 2021

    Summary: In short, this program has given us multiple reasons to continue trusting it; the data is centralized thanks to its features and desires to meet precise objectives; it is excellent and has helped to specify many parameters of relevant information; it works very well. It has helped to encourage the channeling of data. I am fully confident that the program works flawlessly because it involves multiple changes in data management processes.

    Positive: The software is straightforward to use; the learning curve is effortless to overcome. The support is an added plus to its advantages because it helps to maintain excellent performance. Mixpanel has proven to be a successful program encompassing a very stable line of work through excellent mechanisms.

    Negative: Mixpanel has no built-in guides to help solve problems without contacting support.

    Read More...
  • Name: Victoria S.
    Job Title: Office Manager
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Key statistics to understand the performance of our business

    Date: Jun 10 2021

    Summary: Mixpanel has been of great benefit to graphically visualize organizational data, understand our performance, and influence decision-making in search of constant improvements. It is an excellent application for channeling information, plus every analytic and graph it generates could play an essential role in decision-making within any organization. It is well worth it.

    Positive: Mixpanel's environment is quite lovely and provides many tools, especially analytics, to help understand our business's day-to-day running. Its interface is spotless, simple, and pleasing to the users' eye. My data analytics and interpretation of the data have played an essential role in our decision-making.

    Negative: The graphs could be improved, be more detailed, and I wouldn't say I like that they can't be exported from the application; the visualization is only possible within the dashboard. Its reporting functionality is excellent.

    Read More...
  • Name: Sarah E. B.
    Job Title: Investigator
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Mixpanel an all-in-one web and network management and monitoring solution

    Date: Apr 10 2021

    Summary: It gives us much to be desired the fact of its exclusive use from mobile devices, but we recommend the application 100% because it provides us with a daily monitoring and analysis of the management of our website and social networks, in addition to favorable results in terms of marketing and sales, It allows us to schedule campaigns and results with possible strategies to follow.

    Positive: This application has the advantages of giving us a prominent advance in the management and response of all our internal failures and give us an opportunity to take action on marketing and business campaigns. It allows us to perform management analysis on our website and social networks and give us predictive results to apply digital marketing strategies.

    Negative: We find it unfavorable that Mixpanel does not have an analysis and results in real time but every three hours or daily which does not allow us to take immediate action on any failure or opportunity. Similarly, it is a limitation that its extension is only for mobile devices and we consider that its usability would also be usable from a computer.

    Read More...
  • Name: Andrea N.
    Job Title: Executive Assistant
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 10,000 - 19,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Mixpanel surprises with analysis and decision making features

    Date: Mar 27 2021

    Summary: Objectively, it could be said that the application offers an all-in-one marketing and commercial communications management; from geolocation and notification scheduling to campaign segmentation and statistical analysis. However, it has limitations in device extensions.

    Positive: We found that this application has provided us with innovation when receiving responses from our failures and giving us the opportunity to take marketing actions with its campaign management functions, tracking of interactions between users, analysis of our web pages and a predictive analysis to determine our opportunities in the market.

    Negative: Since Mixpanel is a purely mobile application, we find it difficult to manage its platform since it is more complete and professional through a computer on certain occasions. Similarly, it does not provide any kind of real-time data, whether data, reports and statistics.

    Read More...
  • Name: Ronald W.
    Job Title: Marketing Specialist
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Mixpanel continues to boom with its business analytics efficiency

    Date: Mar 22 2021

    Summary: In general terms, the application offers excellent tools for the analysis of behavior, interaction and external reach provided by users within our pages through accurate statistical diagrams. However, due to the complex scope of the analytics theme, we could end up with favorable results in the performance of the application due to lack of knowledge, which can be fixed with the manual that gives you the Premium version.

    Positive: Mixpanel offers an interesting proposal of analytics showing us accurate and clear statistics about the interaction that users have within our web portals. The specialty of this tool is that it offers us a detailed analysis that shows us what information within our page is most shared on social networks by users who visit us.

    Negative: One of the biggest drawbacks that organizations that choose to use this service may encounter is that although they have a simple and practical functionality, it is necessary to have some training or prior technical knowledge so that no problems arise in the future due to the complexity of the analytical issue.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Operations Manager
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Business analytics platform

    Date: Aug 23 2020

    Summary: Mixpanel is a very versatile analytics tool for businesses to develop and analyze user needs and behaviours. Using Mixpanel helps me to analyze user in every aspect to deliver and develop what my users want.

    Positive: Its a very versatile and robust business analytics platform.
    Helps you analyze users in every aspect.
    Helps to understand my client's needs and behaviour.
    No coding required to set up.

    Negative: I never encountered any problem with this platform.

    Read More...
  • Name: Anurag S.
    Job Title: Marketing Analyst
    Length of product use: Less than 6 months
    Used How Often?: Weekly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Conversion oriented analytics

    Date: Jul 23 2020

    Summary: Mixpanel offers a powerful platform for deep insight full analytics. It provide behavioral analytics which can be used to analyse the behaviour of user base and visitors through its segmentation and key performance index tracker. The Data analytics section is great to find anomalies through its automation channel. It has inbuilt support for Push messages, Emails and in-app messages which is great and-on with analytics and can be used with its powerful segregation tool to select the right target group and pitch the offers.

    Positive: Mixpanel is analytics platform which offers deep insights to analyse, identify and optimise to increase the engagement and ultimately conversion. Mixpanel provides the analytics basically divided into four categories as Data analytics, Behavioral analytics, Messaging and Data pipeline.

    Negative: Mixpanel is a very powerful analytics tool which can be used based on the configuration done manually and its automation. No cons.

    Read More...
  • Name: Ramesh S.
    Job Title: Senior Technical Support
    Length of product use: 6-12 Months
    Used How Often?: Monthly
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Helps To Construct better User Experience

    Edited: Jul 10 2020

    Summary: Mixpanel is a versatile platform to analyze data. We use Mixpanel in Slack integration. It gives us a seamless experience to analyze the analytical data of business and user interaction and experience.

    Positive: #1- It's a versatile platform to analyze data.
    #2- It can also be integrated with the Slack app, gives seamless and complete features on one app.
    #3- It helps to construct a better and user-friendly environment for clients.

    Negative: #1- We had a very positive experience with Mixpanel.

    Read More...