Best Advertising Software for MSIGHTS

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Driftrock's lead generation platform allows you to capture, track and convert more leads. 1. Connect to or create 20+ lead resources, Driftrock forms, and chatbots. 2. To ensure high-quality leads in your CRM, validate, route and transform your data. 3. Track every lead from source, keyword or ad through to conversion. 4. Keep your CRM in sync with Facebook, Google, and LinkedIn Custom Audiences.

We make it easier for e-commerce companies to compete. Our AI acts as a team of expert marketers, helping you to grow your brand and increase sales. AdRoll's growth marketing platform will help you build a brand that customers love, turn more customers into customers, and increase customer loyalty. AdRoll is a growing network of over 37,000 brands. Find more people who will fall in love your brand. Our proprietary AI and advanced audience targeting combine to create awareness and drive new site traffic. Inspire action through ads, email, or your online store. Combine what you know about customers with our over 1.2 million shopper profiles to find items they will love and buy. To drive growth, go beyond customer acquisition and leverage your customer relationships. Personalized cross-channel experiences that are relevant and personalized will increase loyalty and lifetime value (LTV).

Google Marketing Platform is a unified platform for advertising and analytics that enables smarter marketing and better results. Small businesses will find these tools easy to use. You can get free tools to maximize your marketing efforts, including site and app analytics, intuitive testing, and more. Advanced solutions for large companies. With a complete range of analytics and advertising solutions, you can build deeper relationships with customers to drive better marketing results. All marketers can benefit from integrated solutions. Google Marketing Platform Partners can help you achieve more in your marketing, whether you need help with a single project, or a longer-term partnership. No matter if you are using a single product, or the entire Google Marketing Platform, we will be there to help you.

Amazon Ads can help grow businesses and brands of any size. We can help you find the right advertising solution that will deliver measurable results, whether you are looking to increase brand awareness, brand consideration, brand recognition, product or service consideration, drive sales, or increase loyalty. We will provide you with an overview of digital advertising, Amazon Ads product offerings, guidelines for setting advertising goals, and a glossary on common industry terminology. Customers can now discover, browse and shop for brands and products in a digital world that is always on. Digital ads can include text, images, or video and can appear anywhere, from websites to social media to streaming content and streaming media. Digital advertising has many advantages:

Google Ads can help you grow your business. When customers search for businesses similar to yours on Google Search and Maps, you can get in front of them. Pay only for results such as clicks to your site or calls to your company. When people search for your product or service, you will be displayed. Google is where people search to find what to do, where they can go, and what they should buy. Your digital ads may appear on Google right when someone searches for similar products or services. A well-timed advertisement can convert people into customers, regardless of whether they are on mobile or desktop. Online ads that direct people directly to your website can increase sales, bookings, and mailing list signups. Advertisements that include your phone number and a button to call customers will increase their calls. Business ads that help people find you company on the internet will get more customers.

Welcome to your professional network. Find the perfect job or internship. LinkedIn is the largest professional social network in the world. LinkedIn connects professionals around the globe to help them be more productive and more successful. LinkedIn is the largest professional network in the world, with 756 million members, including executives from every Fortune 500 firm. LinkedIn has a diverse business model, with revenue coming from Talent Solutions as well as Marketing Solutions and Premium Subscriptions. LinkedIn is headquartered in Silicon Valley and has offices around the world.

Reach out to your future customers and fans. Advertising on Facebook doesn't require you to be an expert. You can create and manage campaigns with simple self-serve tools and track their performance using easy-to-read reports. Facebook is used by more than 2 billion people every month. This means that you can reach any type of audience with ease. The best way to choose the right ad objective is to ask the question, "What's the most important outcome that I want from this advertisement?" This could be sales on your website or downloads of your app, or increased brand awareness. You can use what you know about your audience, such as age, location, and other details, to choose the demographics, interests, and behaviors that best reflect your audience. Next, you will need to decide where your ad will run. This can be on Facebook, Instagram Messenger, Messenger, Audience Network or across all of them. You can also choose to place ads on specific mobile devices during this step.

eBay Inc. is a global leader in commerce that connects millions worldwide. We exist to create economic opportunity for entrepreneurs, individuals, businesses, and organizations of all sizes. Our brands include eBay Marketplace and eBay Classifieds Group. They are available in 190 countries around the globe. Sellers have the opportunity to grow their business without any barriers to entry, regardless of their size, background, or geographical location. We do not compete with our sellers. When sellers succeed, we win. Our Marketplace and Classifieds platforms offer a highly personal experience, with a wide selection and great value.

All of our work is focused on making data accessible and safe for businesses. Our Safe Haven platform empowers customer intelligence, engages customers on a large scale, and opens up new opportunities for business growth. Our platform gives enterprises full control over how data is accessed and used with industry-leading software solutions for data activation, identity, and collaboration. You can gain access to data, generate valuable business insights, and drive revenue. However you retain full control over data access and use at all times. You can accurately address your target audiences across any channel, platform or publisher, and safely translate data between identity space spaces to improve results. You can protect your customer data using the most advanced privacy-preserving technologies and advanced techniques that allow for data movement to be minimized while still allowing insight generation.

The way we shop has changed forever. We discover, consumers are comfortable moving between physical and online spaces to discover new product, compare prices, make returns, and shoppers look to influencers and experts more than ever before to evaluate a products attributes and fit for themselves. Commerce Media is the fastest-growing advertising channel today. It is also the fourth biggest wave in Digital Advertising after display, search, social. Criteo, the world's largest Commerce Media Company, offers a suite of advertising products that connects retailers, brands and publishers with high-value shoppers in-market, and consumers with products they will love. Our Commerce Media Platform includes the following: *C-Growth : A performance marketing platform designed for DTCs and Ecommerce sites *C-Yield : A retail media monetization tool for global retailers *C-Max : a retail media DSP designed for brands and agencies *C-Grid - A SSP focused on commerce for media owners

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Outbrain's exclusive publisher network allows you to advertise and reach a targeted audience. We will find your audience and you'll achieve business results. Outbrain connects brands and agencies with one-third the global consumers by providing open-source content. In discovery mode, increase awareness, educate, and influence consumers. Lower funnel conversions: App downloads, videos, purchases and more. To increase audience and improve web monetization, get your content discovered.

Advertising is what fuels the internet and supports content creators, journalists and the free exchange of information and ideas. Our media-buying platform was created to create a more inspiring and engaging ecosystem for everyone. Our mission is to transform media to benefit humanity. How do we do this? How? By helping brands deliver a more relevant and insightful ad experience to consumers and setting a new standard in global reach, accuracy and transparency. Find out what makes us different. We are on the buy side. Which is the side of everyone. We won't steer you to our media assets because we don’t have any. It's as simple as that. Reach: One million. This is how many people you can reach with The Trade Desk compared to other media-buying platforms. We want you to spend your advertising dollars where your data directs you. This allows transparency in all aspects of our business, from pricing and inventory to measurement as well as reporting.

The only platform that enables all digital customer experiences. Built to eliminate silos Sprinklr is used by thousands of enterprises around the globe every day to market, advertise and care for consumers via 23 social channels, 11 messaging channels and chat. Why switch from fragmented point solutions and a platform that is purpose-built and unified to support your business? You can leverage the power to collaborate across channels and teams with a unified view and context of your customer to create better experiences for them. Listen to and learn from customers, market, and competitive insights, and then take action in real time. Real-time insight into brand awareness, customer loyalty, brand perception, and user satisfaction will help you to avoid guessing at your brand equity metrics.

MarinOne is the solution to today's digital marketer challenges. MarinOne combines search, social, as well as eCommerce advertising into one platform. This allows advertisers to maximize the results of digital campaigns and gives them a single view on the customer. Google, Facebook, Amazon and others are fierce competitors. They will not help you make advertising work across channels. Your own data is the most powerful tool a performance marketer has. MarinOne uses all data available, including your CRM, data warehouse, publisher data and third-party signals. MarinOne helps you align your ad campaigns across multiple publishers. This allows you to get the right spend mix while also analyzing each channel’s influence on the other. It is a powerful differentiator for modern performance marketers. MarinOne enhances publisher tools by boosting campaigns to drive performance.

Only independent platform for creative and analytics, omni-channel advertising, and creative marketing. TV, video, display and audio, as well as social advertising, can all be personalized, served, and measured from one platform. Innovid is the only omni-channel, independent advertising and analytics platform for television. We use data to personalize, deliver, and measure ads across the broadest range of channels, including TV, video and display as well as audio and DOOH. Our platform seamlessly connects all media and delivers superior advertising experiences throughout the audience journey. Through twelve offices in the Americas, Europe and Asia Pacific, Innovid serves a global client list of publishers, brands, and agencies.

Adelphic provides marketers with a holistic view of their audience using your customer data and Viant's 1st- and 3rd-party data. This allows them to make better media decisions and investments. Match your customer data with 250 million registered users to quickly forecast, manage, target, and manage new segments. Intelligent lookalike modeling allows you to define audience segments using known attributes like demographics, purchase history, web browsing activity, or other information. Fully integrated platform links devices and offline activities to real people, allowing you to seamlessly execute and measure your campaigns. Advertisers can run programmatic media campaigns across all devices with our self-service DSP. This eliminates the need to worry about data loss and modeling techniques. Adelphic, unlike other DSPs, is powered by first party data, which allows for the precise targeting of people-based targeting.

An integrated platform that facilitates mission-critical solutions in Media Intelligence and Media Management allows customers to meet them where they are. It also allows stakeholders to connect across the media lifecycle. The Mediaocean platform is tightly connected to the media ecosystem via APIs and bidirectional integrations. It is also encapsulated in an omnichannel data warehouse which provides unparalleled transparency, control and efficiency for omnichannel advertisement. The most important data is available where and when it is most needed. You can tap into the underlying foundation of normalized information and use it throughout the campaign's lifecycle to make decisions. End-to-end workflow to enable omnichannel buying at large scale. A standardized workflow is used to manage campaigns, regardless of whether they are digital, traditional, programmatic, or across open or closed ecosystems. To streamline operations and manage global spend, use custom media accounting.

The Integrated Advertising Platform. Software for agencies and advertisers. A complete suite of complementary tools that allows you to track, identify, and engage with your audience through a variety of channels. We have created the most transparent and open advertising technology platform available. Each product has strong stand-alone capabilities, but can also be used in conjunction with other products on our platform to achieve greater results. All of this is supported by an open approach that integrates seamlessly with other leading technologies and services to ensure maximum results. As one of the largest independent and private advertising technology companies in the world, we provide local service with a global reach.

Flashtalking is the world's leading independent global ad server. It is ideal for advertisers who value data control and want to seperate media sales and delivery. Flashtalking's creative management tools allow advertisers to personalize at scale through activating feeds or data with Decision Trees. This creative decisioning interface allows them to activate feeds and data. Advertisers can reach their customers with one-to-one messaging through our native identity solutions and integrations to leading identity partners. Flashtalking's advanced analytics and reporting platform give advertisers a complete view of customer journeys and provide actionable insights.

Sizmek by Amazon believes that creating impressions that inspire is key to building lasting, meaningful relationships with your audience. We offer powerful solutions to make your creative and data work together in new ways and optimize campaigns across all media. Sizmek Ad Suite provides everything you need to create and distribute your messaging. You can harness the power of a global platform that delivers more than 1.5 trillion impressions per year. Sizmek Dynamic Creative Optimization allows you to create hundreds, if not thousands, of ads that are tailored to your audience. Sizmek Ad Suite can help you improve the relevance of your messages and increase campaign performance.

adMarketplace is the largest privacy safe consumer search marketplace. We offer search advertising integrations for trusted mobile browsers, browsers, applications, and consumer websites to connect consumers directly with top brands at the time they express decision-making intent. We are committed to improving the search experience for advertisers, publishers, and consumers without compromising privacy. Our mission is to add value every search, based on our 20-years of experience in building and operating innovative consumer search technologies.

Liftoff can help you take your app to new heights. Liftoff helps mobile business grow by improving user acquisition and earning more long-term revenues. Accelerate helps you acquire the best ROAS users and LTV users for an app. Programmatic solutions can help you attract and engage users at scale, while maximizing growth, improving your creative strategy and securing campaign performance. Direct gives you direct access to premium inventory. Our extensive ad networks of publishers provide you with the opportunity to engage and discover high-quality audiences. We also offer exclusive access to premium placements. Influence connects you authentically with Gen Z audiences. Influencer marketing is the best way to tap into the creator economy. Creative Studio creates ads with high impact. Ad creatives that are proven to work, backed up by industry expertise, rich data sets and the latest technology, will help you achieve better results.

Connexity provides access to premium CPC rates for a wide range of products and retailers. All with flexible and easy integrations. Publishers have access to 100M+ product offerings with category and attribute enrichment via deep links, browser extensions, API calls, or product feeds. Enterprise editors and Social Influencers have the ability to use a browser plug in to search retailer websites, identify potential monetization at product level, and then select and publish products on multiple social media platforms. Premium publishers can be rewarded with Smart Pricing, a proprietary system that rewards high quality. Top publishers get high-quality customer support, including regular calls and in person meetings. A robust reporting suite provides publishers with clear insight into expected CPC rate and feedback on which clicks and products are driving conversion. This allows them to optimize their consumer experience and traffic acquisition strategies.