Top Pick

Facebook Ads Description

Reach out to your future customers and fans. Advertising on Facebook doesn't require you to be an expert. You can create and manage campaigns with simple self-serve tools and track their performance using easy-to-read reports. Facebook is used by more than 2 billion people every month. This means that you can reach any type of audience with ease. The best way to choose the right ad objective is to ask the question, "What's the most important outcome that I want from this advertisement?" This could be sales on your website or downloads of your app, or increased brand awareness. You can use what you know about your audience, such as age, location, and other details, to choose the demographics, interests, and behaviors that best reflect your audience. Next, you will need to decide where your ad will run. This can be on Facebook, Instagram Messenger, Messenger, Audience Network or across all of them. You can also choose to place ads on specific mobile devices during this step.

Integrations

API:
Yes, Facebook Ads has an API

Reviews - 16 Verified Reviews

Total
ease
features
design
support

Company Details

Company:
Meta
Year Founded:
2004
Headquarters:
United States
Website:
www.facebook.com/business/ads

Media

Facebook Ads Screenshot 1
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Product Details

Platforms
SaaS
iPhone
iPad
Android
Type of Training
Documentation
Customer Support
Online

Facebook Ads Features and Options

Social Media Advertising Platform

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

PPC Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder
  • Name: Balwinder B.
    Job Title: SDE
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Effective and efficient advertisements.

    Date: Jun 17 2022

    Summary: Overall, Facebook Ads is a well suited advertisement platform for small as well as big businesses. It provides all the analytics and the performance insights at one place for seamless workflow.

    Positive: - It helps in targeting ads based on demographics, age and preferences.
    - The creator studio helps a lot in scheduling and tracking performance of the ad.
    - It is the cheapest among all the advertisement platform to post the ads.
    - It provides brief insights and report of the posted ads.
    - All the analytics, performance and the insights can be seen on a single dashboard.

    Negative: - The mobile application is not detailed and intuitive as the web user interface of the application.

    Read More...
  • Name: Areeqa H.
    Job Title: DevOps Engineer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Ideal advertisement platform for everyone.

    Date: Jul 22 2021

    Summary: Overall, Facebook Ads is an ideal option for people with no prior experience and looking for an easy-to-use ad managing platform.

    Positive: - Facebook's Ads can be used by anyone, as it has a wide pricing profile for creating ads.
    - It can be easily integrated with Instagram, that has a large potential audience.
    - The analytics and insights are in depth that helps further ads targeting.

    Negative: - No major con, everything works great seamlessly.

    Read More...
  • Name: Faraz M.
    Job Title: Flutter Developer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Facebook Ads for social media.

    Date: Jul 06 2021

    Summary: Overall, Facebook Ads can be a great tool for advertising on social median because of the large audience, brief insights and scope for customization.

    Positive: - It has an effortless process of creating ads and targeting it.
    - It gives the detailed insight of the targeted advertisement.
    - Posts can be scheduled without any hassle.

    Negative: - There is no con whatsoever that I encountered in Facebook Ads, it is awesome for social media advertising.

    Read More...
  • Name: Sundar Y.
    Job Title: Data Scientist
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Helps you grow your business faster.

    Date: Apr 15 2021

    Summary: Overall, Facebook ads help you grow your business by targeting effective ads according to your business preference. It has one of the best data repositories to help you with your goal.

    Positive: - It is one of the best ad platforms for smaller ad targeting, you can target your ad according to your needs and your budget.
    - You can manage your ads directly from your Facebook or Instagram account.

    Negative: - There are some minor bugs present on the platform and its features.

    Read More...
  • Name: Prashant K.
    Job Title: Student
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 20,000 or More
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best promotion solution

    Date: Dec 02 2020

    Summary: Facebook ads is the main source of money in my Facebook content. Needs some improvement but quite happy with their performance.

    Positive: Facebook ads provide a platform to users to earn through their Facebook. Facebook helps many businesses to connect with customers on the internet. Facebook ads are very creative and innovative. It's very appealing.

    Negative: Cons of Facebook ads is very limited and I can suggest you only one because they are good what they are doing.

    Read More...
  • Name: Rahul M.
    Job Title: Intern
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Expand you business online with Facebooks Ads

    Date: Nov 20 2020

    Summary: Facebook Ads help to expand my business online and increase the number of customers and fans online. It helps to publish my ads to such a giant audience and to the right customers who would want my product.

    Positive: Helps to grow your business and connect to the right customers and fans.
    A very basic interface which easy to use and run simple self service tools.
    Billions of customers to approach and run your ads in such a large audience.
    You can select where you want to run your ads on what platform and devices or to whom you want to show according to their age, location etc.

    Negative: No cons for this it works perfectly to grow your business.

    Read More...
  • Name: Prithvi K.
    Job Title: Kotlin Developer
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best tool to advertise and increase content engagement.

    Date: Jan 27 2022

    Summary: Overall, Facebook Ads is a great tool to advertise and boost the post to make the most capital gain. The platform is easy to use and set up.

    Positive: - It has a lot of tools that helps in targeting relevant customers for ads to make the most revenue.
    - It gives detail insights of the posts and its performance.
    - There are multiple price brackets to choose from to boost the posts.
    - It has a wide reach, so it is monetary viable than other ad platforms.

    Negative: - The prices are a bit high for small creators and business.
    - The verification process takes a lot of time to complete.

    Read More...
  • Name: Samantha H.
    Job Title: Digital Marketing
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Easily Customizable Ads

    Date: Jan 24 2022

    Summary: Overall, a helpful place to reach targeted audiences. All of our clients use this platform to reach their audience.

    Positive: Allows us to customize specific ads for our clients so that new potential customers and patients can be targeted appropriately.

    Negative: Is limited to just the Facebook users available to our niche, also pricing is expensive.

    Read More...
  • Name: Deepak K.
    Job Title: Student
    Length of product use: Less than 6 months
    Used How Often?: Monthly
    Role: User
    Organization Size: 1,000 - 4,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Best advertisement tool for social reach

    Date: Oct 01 2021

    Summary: Facebook is the better arrangement with regards to online media publicizing in many events. Its foundation permits a lot more extensive standards than some other online media channel. Appropriate for not really notable or new organizations, to get some more brand mindfulness and assess which crowds are an ideal best for them to target. Then again, it's not as great when the spending plans accessible are low, since publicizing on Facebook is moderately costly.

    Positive: It's utilized across the entire association on an assortment of little and large customers. Contingent upon what financial plans our customers have accessible, we're utilizing Facebook consistently. It helps new organizations contact more extensive crowds and get openness. Expanding site traffic and explicitly, deals have been extremely fruitful with Facebook promoting. The consistent streamlining of the stage, just as every single new component, dispatched assist us with conveying better substance and get most pertinent clients to see our advertisements. It gives numerous of alternatives when setting up a mission to limit the designated crowd. Offers a wide range of advertisement types from a solitary picture to merry go rounds, which makes it appropriate for various promoting purposes.

    Negative: Making a Facebook proofreader stage, which is downloadable and having the option to transfer things in mass would be astonishing and would save a ton of time. Offering more execution investigation alternatives on the dashboard.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: AE
    Length of product use: 6-12 Months
    Used How Often?: Weekly
    Role: User, Administrator
    Organization Size: 26 - 99
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Good but limited from Apple

    Date: Sep 28 2021

    Summary: Great platform being brought down by the recent privacy updates by Apple. Think google ads may be better also due to its scope of users.

    Positive: Works super well targeting the exact person you need to get in contact with. There are many metrics you can use to find these people since everyones personal data is added into Facebook.

    Negative: Now that Apple allows users to opt-out of ads, it gets rid of a subset of the users to advertise to.

    Read More...
  • Name: shristi B.
    Job Title: Developer
    Length of product use: 1-2 Years
    Used How Often?: Weekly
    Role: User
    Organization Size: 5,000 - 9,999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Easy to published your ads

    Date: Sep 08 2021

    Summary: Great and easy to use tools to increase your market and product visibility across a wide public social network. The platform is great for people and is an easy ads managing platform.

    Positive: Help to send you ads to a wide range of people.
    You can easily customize to whom you want to show your ads.

    Negative: Price can be reduce for small businesses.

    Read More...
  • Name: Gertie Z.
    Job Title: Customer Care Coordinator
    Length of product use: Less than 6 months
    Used How Often?: Monthly
    Role: User
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Social Media Marketing that is Turnkey

    Date: Jun 23 2021

    Summary: Overall, Facebook Ads is a great avenue to generate a presence on social media. The software is user-friendly and of high quality. The analytics side of the ads run is also a wonderful feature.

    Positive: The best features about Facebook Ads is the Ad generator that gives you the option to place the Ad that Facebook comes up with automatically. There are no setbacks with having to wait for a marketing team to make an Ad, saving time and money.

    Negative: If there were real time monitoring where the demographics are updated instantly based on data, that would be helpful.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Digital Marketing Admin
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User, Administrator
    Organization Size: 500 - 999
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Powerful Tool for Small Business

    Date: May 05 2021

    Summary: You can make Facebook ads knowing nothing about the digital marketing world. You can also make Facebook ads that are highly complex and tailored directly to your business's needs.

    Positive: Varying complexity for any skillset.
    Dynamic ads that test multiple creative assets for best performance.

    Negative: Business Manager UI constantly changing.
    I feel that Facebook might throttle ad performance when advertising on Facebook or Instagram only, making the best performing ads ones that advertise cross-platform.

    Read More...
  • Name: Anonymous (Verified)
    Job Title: Marketer
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: Deployment
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Nice targeted ads

    Date: Feb 22 2021

    Summary: Overall a nice platform. Great features and analytics. Analytics are helpful in fine tuning your ads for better results.

    Positive: Facebook ads allows you to place targeted ads which are best suited for your target customers and help you reach exactly the right people.

    Negative: There seem to be no cons as such, we have no problems.

    Read More...
  • Name: Rishikesh M.
    Job Title: Software Engineer
    Length of product use: 2+ Years
    Used How Often?: Daily
    Role: User
    Organization Size: 100 - 499
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Facebook ads review

    Date: Dec 24 2020

    Summary: Facebook Ads allow advertising internationally. It has a larger audience. Overall it is a great tool to use.

    Positive: Facebook ads are a great source for monetization from Facebook content. Facebook connects all scale of businesses to connect with customers. The ads are also very creative and innovative.

    Negative: The support feature is the only flaw in this software.

    Read More...