Best Advertising Agency Software for MSIGHTS

Advertising is what fuels the internet and supports content creators, journalists and the free exchange of information and ideas. Our media-buying platform was created to create a more inspiring and engaging ecosystem for everyone. Our mission is to transform media to benefit humanity. How do we do this? How? By helping brands deliver a more relevant and insightful ad experience to consumers and setting a new standard in global reach, accuracy and transparency. Find out what makes us different. We are on the buy side. Which is the side of everyone. We won't steer you to our media assets because we don’t have any. It's as simple as that. Reach: One million. This is how many people you can reach with The Trade Desk compared to other media-buying platforms. We want you to spend your advertising dollars where your data directs you. This allows transparency in all aspects of our business, from pricing and inventory to measurement as well as reporting.

MarinOne is the solution to today's digital marketer challenges. MarinOne combines search, social, as well as eCommerce advertising into one platform. This allows advertisers to maximize the results of digital campaigns and gives them a single view on the customer. Google, Facebook, Amazon and others are fierce competitors. They will not help you make advertising work across channels. Your own data is the most powerful tool a performance marketer has. MarinOne uses all data available, including your CRM, data warehouse, publisher data and third-party signals. MarinOne helps you align your ad campaigns across multiple publishers. This allows you to get the right spend mix while also analyzing each channel’s influence on the other. It is a powerful differentiator for modern performance marketers. MarinOne enhances publisher tools by boosting campaigns to drive performance.

Adelphic provides marketers with a holistic view of their audience using your customer data and Viant's 1st- and 3rd-party data. This allows them to make better media decisions and investments. Match your customer data with 250 million registered users to quickly forecast, manage, target, and manage new segments. Intelligent lookalike modeling allows you to define audience segments using known attributes like demographics, purchase history, web browsing activity, or other information. Fully integrated platform links devices and offline activities to real people, allowing you to seamlessly execute and measure your campaigns. Advertisers can run programmatic media campaigns across all devices with our self-service DSP. This eliminates the need to worry about data loss and modeling techniques. Adelphic, unlike other DSPs, is powered by first party data, which allows for the precise targeting of people-based targeting.

An integrated platform that facilitates mission-critical solutions in Media Intelligence and Media Management allows customers to meet them where they are. It also allows stakeholders to connect across the media lifecycle. The Mediaocean platform is tightly connected to the media ecosystem via APIs and bidirectional integrations. It is also encapsulated in an omnichannel data warehouse which provides unparalleled transparency, control and efficiency for omnichannel advertisement. The most important data is available where and when it is most needed. You can tap into the underlying foundation of normalized information and use it throughout the campaign's lifecycle to make decisions. End-to-end workflow to enable omnichannel buying at large scale. A standardized workflow is used to manage campaigns, regardless of whether they are digital, traditional, programmatic, or across open or closed ecosystems. To streamline operations and manage global spend, use custom media accounting.

The Integrated Advertising Platform. Software for agencies and advertisers. A complete suite of complementary tools that allows you to track, identify, and engage with your audience through a variety of channels. We have created the most transparent and open advertising technology platform available. Each product has strong stand-alone capabilities, but can also be used in conjunction with other products on our platform to achieve greater results. All of this is supported by an open approach that integrates seamlessly with other leading technologies and services to ensure maximum results. As one of the largest independent and private advertising technology companies in the world, we provide local service with a global reach.