Google Search Ads 360 Description
Search Ads 360 is a search management tool that allows marketers and agencies to efficiently manage large search marketing campaigns across multiple engines and media channels. The platform's powerful reporting tools and simplified workflow allow buyers to run campaigns efficiently. Additionally, automated bidding improves campaign performance. Integrating with Google Marketing Platform allows buyers the ability to manage and track digital campaign across one platform. This allows rich, cross-channel buying and reporting as well as attribution. Search Ads 360 would make it difficult to track your keywords and ads across search engines. It would also make it more difficult to compare your ad/keyword performance across engines. Search Ads 360 bid strategies also don't offer the automated bidding power that Search Ads 360 offers. Search Ads 360 saves time, reduces complexity, allows you to make better decisions, and increases your Return on Investment (ROI), for search marketing.