Google Campaign Manager 360 Description

Campaign Manager 360 is a cloud-based advertising management platform designed for both advertisers and agencies, facilitating the oversight of digital campaigns across various online and mobile environments. It boasts a comprehensive array of capabilities for ad serving, audience targeting, ad verification, and detailed performance reporting. Through the Trafficking feature, users can effectively manage their creative assets and execute advertising campaigns. The reporting functionality allows for the aggregation and analysis of performance data from ads managed within Campaign Manager 360, presenting this information in a user-friendly format. You can create and customize your reports, with options that include standard reports, floodlight reports, path to conversion (P2C) reports, reach reports, and various cross-dimension reach report types and subtypes. This enables you to gain valuable insights into the pathways users take, revealing the influence of different channels on your conversions. Furthermore, the verification section within Reporting provides tools to assess the overall performance of your ad impressions, while also offering guidance on tagging, geo-targeting, and verifying content accuracy. By leveraging these features, you can enhance the effectiveness of your advertising strategies.

Integrations

API:
Yes, Google Campaign Manager 360 has an API

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Company Details

Company:
Google
Year Founded:
1998
Headquarters:
United States
Website:
support.google.com/campaignmanager/answer/2709362

Media

Google Campaign Manager 360 Screenshot 1
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Product Details

Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Business Hours
Live Rep (24/7)
Online Support

Google Campaign Manager 360 Features and Options

Campaign Management Software

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Software

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Google Campaign Manager 360 Lists

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