Best Account Based Marketing Software of 2025

Find and compare the best Account Based Marketing software in 2025

Use the comparison tool below to compare the top Account Based Marketing software on the market. You can filter results by user reviews, pricing, features, platform, region, support options, integrations, and more.

  • 1
    6sense Reviews
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    6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.
  • 2
    Pipedrive Reviews
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    Pipedrive

    Pipedrive

    $14/month
    8,355 Ratings
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    Pipedrive is a powerful CRM and sales pipeline management platform designed to help businesses track and optimize their sales processes. The platform offers automation tools, AI-powered sales insights, and real-time reporting to help businesses close deals faster and more effectively. With customizable workflows, integrations with a wide range of apps, and an intuitive interface, Pipedrive supports sales teams of all sizes in managing leads, automating repetitive tasks, and monitoring performance for smarter, data-driven decisions.
  • 3
    Segment Reviews

    Segment

    Twilio

    $120 per month
    820 Ratings
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    Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.
  • 4
    LeadsBridge Reviews
    LeadsBridge, an iPaaS platform that enables companies and organizations to improve their omnichannel strategy through the orchestration of their business data, is called LeadsBridge. LeadsBridge is your one-stop shop for all your integration needs. We focus on bridging the gap between advertising platforms, sales funnels, and deliver custom-made integrations based on your business requirements. Companies who want to streamline their advertising activities through integration of the marketing technology stack with Facebook & Instagram Ads and Google Ads, as well as LinkedIn Ads, will find the LeadsBridge platform useful. There are more than +370 integrations available right now. This allows you to connect your chosen software to your advertising platform and seamlessly sync data for your marketing workflows. The main features of LeadsBridge include: - Lead Sync Audience Targeting Online to Offline Tracking - Platform to platform - eCommerce Synchronization Integration of Tailor-Made
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    Drift Reviews
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    Your customers have high expectations. Companies that can deliver personalized, fast and easy buying experiences are the ones that will succeed in a world that is increasingly on-demand and instant. Drift can help you with this. Drift combines chat, video, and automated to remove friction from business buying. Drift allows you to have conversations with potential customers on your terms. Drift is used by over 50,000 businesses today to increase revenue, reduce sales cycles, and make purchasing easy.
  • 6
    DealSignal Reviews
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    DealSignal

    DealSignal

    $399 per month
    13 Ratings
    DealSignal offers up-to-date, reliable, and verified B2B data designed to enhance the efficiency and effectiveness of sales and marketing teams. With the ability to precisely identify the ideal buyers, tailor your communications, and boost conversion rates, the DealSignal platform opens doors to a vast network of over 600 million global companies and contacts, featuring more than 100 data points. These include comprehensive profiles for accounts and contacts, confirmed email addresses, corporate and direct phone numbers, social media links, and mailing addresses, all maintaining an impressive accuracy rate of over 97% and a total data guarantee. By optimizing your lead scoring and routing processes, speeding up sales follow-up times, and personalizing interactions, you can significantly improve conversion outcomes. The foundation of enhanced sales and marketing success lies in superior data quality. Additionally, DealSignal automates the refreshing, enriching, and reverifying of data according to a set schedule, eliminating the inefficiency associated with manual research. Create targeted lists of key decision-makers that enable effective multi-channel campaigns and outreach strategies, ensuring higher conversion rates and accelerated pipeline development. In a competitive landscape, leveraging accurate data becomes essential for sustained growth and success.
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    Outreach Reviews
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    The Outreach Sales Execution Platform allows sales teams to create pipeline efficiently and predictably close a greater number of deals. Outreach is the only platform that empowers all sales organizations -- from sellers, to front-line managers and sales leadership to ops -- to close more pipeline. If you want to win more sales by personalizing, prioritizing and analyzing your sales activities, then turn to Outreach. Outreach is the #1 platform for sales engagement that helps sales teams be more effective. Outreach can help you achieve your sales targets by optimizing workflows and creating pipelines. The top tools include sales sequences, dialer, tracking and email, outreach everywhere, content and email templates, analytics, reporting, and coaching analytics.
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    DemandScience Reviews
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    DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Founded in 2012, DemandScience’s products, data and leads benefit more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing. Solutions offered: • PureSyndication - delivers high-quality opt-in leads for your campaigns. • PureABM - accelerate your growth with targeted ads to the accounts you really want. • PurePush - provides you with mid and bottom funnel prospects who are closer to the close.
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    Marketo Reviews

    Marketo

    Marketo

    $895 per month
    5 Ratings
    Marketo Engage, which is a component of Adobe Experience Cloud, provides a comprehensive solution for lead management tailored for B2B marketers aiming to enhance customer experiences by engaging at every phase of intricate buying journeys. It seamlessly accommodates both demand generation and account-based marketing strategies, effectively uniting marketing and sales to create personalized experiences, refine content, and assess business impact across all channels, from acquisition to advocacy. By utilizing extensive behavioral data, built-in intelligence, and advanced journey flows, users can identify, engage, and expedite their most promising opportunities alongside their sales teams. Additionally, predictive content, A/B testing, and personalization are at your disposal to ensure that experiences are consistent and pertinent every single time. Engage with prospects and customers through multiple channels, including email, display, mobile, social media, search, and offline interactions to provide timely and captivating experiences. Lastly, by employing these tools, you can gain insights, validate, and optimize the effectiveness of your marketing efforts, ensuring continuous improvement.
  • 10
    emfluence Marketing Platform Reviews
    Designed with you in mind, the emfluence Marketing Platform offers an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: Email Automation: Create automated workflows that nurture leads and drive conversions. Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. Social Media Management: Schedule, publish, and monitor your social media posts from one place. SMS Marketing: Engage your audience with timely and relevant SMS campaigns. Landing Pages: Create high-converting landing pages to capture leads. Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. Website Tracking: Track visitor interactions on your website to optimize marketing strategies. Lead Scoring: Prioritize leads based on their engagement and interactions. Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar.
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    Ortto Reviews

    Ortto

    Ortto

    $509 per month
    3 Ratings
    Connect your data, segment your audience, provide seamless experiences, and track your success easily. No-code integrations allow you to integrate data from finance, marketing, sales, support, and product into one customer profile. This will reveal the actions that are most important to your business. Segmentation is a powerful tool that allows you to target audiences using any combination of demographic, firmographic and behavioral data as well as transactional data. The right message to the right person at the right moment, the right time. Hyper-personalized omnichannel experiences that connect with your audience across the entire customer journey are a great way to connect with them. Intelligent automation that feels human. Data should make decisions easier, not more difficult. Your entire team can make data-driven decisions by using visual analytics and reports that provide insight, while custom dashboards keep you on track.
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    Opensense Reviews

    Opensense

    Opensense

    $1 per user/month*
    2 Ratings
    The smarter way email is sent. Opensense allows sales, marketing, and IT teams to harness the power of employee emails to grow their brand and protect their funnel. All of this is possible within one platform. Opensense is compatible with all major email clients, including Microsoft 365, Microsoft 365 and Google Workspace. It integrates natively to all major CRMs, marketing automation tools, such as HubSpot and Adobe Marketo, Pardot and Eloqua, Microsoft Dynamics and Salesforce. Salesforce, Adobe, Outreach.io and other customers use Opensense email signatures to promote content, events and power-targeted ABM campaigns.
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    Leadfeeder Reviews

    Leadfeeder

    Dealfront

    $63.00/month
    1 Rating
    Leadfeeder's B2B website visitor tracking tool and lead generation tool allows businesses to track anonymous website visitors and convert them into qualified sales leads. Leadfeeder can be integrated with existing CRMs such as HubSpot, Pipedrive and Salesforce. It also integrates with email marketing tools such as Mailchimp or ActiveCampaign to increase sales intelligence. Leadfeeder has over 45,000 users worldwide and is THE sales & Marketing tool of choice to enhance lead generation efforts. The 14-day trial is free and you don't need a credit card. You can start immediately.
  • 14
    Qualified Reviews
    Qualified is the #1 pipeline generation platform for revenue teams that use Salesforce. With the Pipeline Cloud, Qualified helps leading B2B companies like Autodesk, GE Healthcare, and VMWare tap into their greatest asset — their website — to identify their most valuable visitors, uncover signals of buying intent, shape sales and marketing campaigns, and instantly start sales conversations. Powered by the Xforce platform, Qualified is uniquely designed for Sales Cloud customers to generate pipeline, faster. Conversations: Qualified Conversations is the B2B conversational sales and marketing solution that allows sales teams to turn valuable website visitors into instant pipeline by avoiding form fills and qualifying them through real-time voice, video, and chat conversations. Signals: Qualified Signals is the account-based buyer intent solution that delivers more pipeline by identifying buyer interest and intent that enables sales and marketing teams to build targeted account lists based on high intent, reach out to the right prospect at the right time, and personalize their outreach through sales engagement, marketing campaigns, and conversations. Piper is an AI SDR designed to automate your inbound pipeline generation.
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    Albacross Reviews
    Introducing Albacross's Revenue Acceleration Platform, a powerful tool designed to help you capture demand from businesses and rapidly increase your revenue. This platform allows you to identify anonymous visitors to your website and engage with companies that exhibit strong purchasing intent but have yet to complete a conversion. By integrating Albacross seamlessly into your current systems, you can save valuable time and enhance operational efficiency. Our self-service account-based marketing features enable you to target specific companies with tailored advertisements, effectively reaching decision-makers. You can search for potential leads based on criteria such as industry, annual revenue, and location, while also taking advantage of our suite of complimentary tools to discover and filter high-value leads. Set your daily budget and determine the duration of your campaigns to showcase your impressive banner ads, supporting formats like JPG, PNG, and HTML5. Design engaging campaigns that not only capture interest but also drive conversions, reducing the time spent on prospecting while allowing you to focus on active buyers. Furthermore, our platform assists your success team in better retaining and upselling existing customers, ultimately contributing to greater overall business growth.
  • 16
    PathFactory Reviews
    Enhance the journeys of B2B buyers by delivering intelligent and cohesive content experiences that not only captivate buyers but also boost marketing efforts and empower sales teams. Traditional marketing strategies often fall short in meeting the expectations of brands and the needs of buyers, a situation exacerbated by the pandemic as it led to an escalation in content consumption and a shift towards more consumer-like behaviors in the workplace. To maximize the value of every costly click, it’s crucial to provide your audience with timely and relevant information. Channel your sales and marketing resources toward the platforms where your audience is most active. Minimize obstacles by crafting real-time content journeys using AI technology and removing unnecessary barriers. Additionally, implement micro-personalized content paths tailored to your audience’s unique consumption patterns, ensuring that each interaction is relevant and engaging. By doing so, brands can foster deeper connections and drive higher engagement throughout the buyer's journey.
  • 17
    ZoomInfo Sales Reviews
    Boost your efficiency, expedite your sales pipeline, and unlock unprecedented revenue potential with ZoomInfo Sales. Create a comprehensive account universe tailored to your Ideal Customer Profiles and connect with decision-makers using an expansive B2B contact database featuring over 65 million direct dial numbers and more than 150 million verified email addresses. Pinpoint and engage prospects early in their purchasing journey by monitoring companies that are actively researching solutions similar to yours online. Discover and reach out to decision-makers from organizations that have shown interest in your business website. Assess customer communications, including calls, meetings, and emails, to implement process enhancements that positively affect your financial outcomes. Develop and implement multi-touch sales strategies utilizing our integrated phone dialer and email solution. Accelerate your sales cycle with ZoomInfo Chat, a user-friendly, data-driven chatbot tool designed for efficiency. Additionally, establish real-time lead notifications to interact with the most suitable buyers, or automate the lead qualification process to allow your internal team to focus on high-impact activities. With these tools, you'll not only streamline operations but also create a more agile sales environment.
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    Jobin.cloud Reviews

    Jobin.cloud

    Jobin.cloud

    €7.99 per month
    1 Rating
    Automate your LinkedIn profile searches and imports to simplify prospecting. The first step in any business is to find and engage with the right people. Without proper automation, browsing social networks can be frustrating and time-consuming. In just one click, import in FULL (not just Name, Role) hundreds, if not thousands, of potential leads. LinkedIn will not track you and allow you to do more than regular users. You can view a profile and import it into your Jobin repository by simply enabling Auto Import. You can seamlessly merge everything, so you don't end up with duplicates. LinkedIn profiles are full of useful information. However, they don't always have all the answers. Emails, phone numbers and other social media profiles are often kept private or not mentioned.
  • 19
    LeadSift Reviews
    LeadSift, a B2B intent data provider, helps organizations identify and prioritize prospects and accounts that they should be targeting. We use millions of Unstructured Public Web Data data to identify prospects who are more interested in competing topics and other relevant topics. Once we have identified a signal, we use a sophisticated mapping process that reveals who these prospects are and their work environment to determine if it is relevant. The final output is a contact that has been actively researching a company or topic. LeadSift data allows organizations to optimize their ad spend, marketing nurturing campaigns, and sales outreach.
  • 20
    Integrate Reviews
    We connect customers to the brands they want. With the only omni-channel demand platform, you can build meaningful relationships with prospects and customers to increase revenue. You can take control of every customer journey. Your personalized demand cloud. You are a B2B marketer and you struggle to manage the increasing volume of lead data coming from different sources. People, data and processes are not aligned. Your top-of-funnel demand generation efforts are inefficient and fragmented, and the customer journey is not connected. This makes it difficult to meet your pipeline goals. Integrate Demand Cloud allows you to connect with buyers wherever they are. It aligns people, data and processes to create seamless customer journeys that are personalized and increase marketing ROI.
  • 21
    Sprouts.ai Reviews
    Sprouts AI/ML Engine helps you discover advanced Ideal Client Profile (ICP), and create a hyper-precise list of target accounts. Sprouts offers easy access to multiple databases on one intuitive platform. CRM integration is also available. Contact intelligence allows you to target in-market customers and identify demand signals from anonymous visitors. Use emails, LinkedIn, phone, SMS, WhatsApp, and targeted ads to maximize engagement and reach multiple touchpoints. Machine Learning model for account purchase prediction. Know when a customer will make a purchase.
  • 22
    Act-On Reviews

    Act-On

    Act-On Software

    $900.00/month
    Act-on makes it easy to build lasting relationships with customers and measure your marketing successes. Act-On, a cloud-based marketing automation platform that has won numerous awards, aims to help businesses grow their brand, drive demand and expand customer relationships. Act-On is the only integrated workspace that allows marketers to combine multiple marketing tools into one application. This allows them to improve customer experience. Web visitors typically decide to stay or leave a site within the first 20 seconds. Act-On’s AI agent, called Act-On InSite, ensures they stay engaged by delivering fast, accurate, and personalized content that addresses their needs, turning visitors into potential sales opportunities.
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    IMPGO Reviews

    IMPGO

    IMPGO

    $25.00/month/user
    IMPGo is an easy-to-use brand marketing platform that keeps everything you need to manage your brand in one shared place . From brand guidelines and data asset management to content creation and distribution, IMPGo offers a comprehensive suite of easy-to-use solutions to help marketing teams manage and grow their brand. With IMPGo, you can centralize all your brand resources and information in one convenient brand hub so everyone can easily locate the assets they need; allow employees to easily customize, personalize and localize engaging on-brand content, ensuring brand consistency and saving creative team resources; and easily distribute content and campaigns across online and offline channels including social media, email, and direct mail. IMPGo is a single solution with multiple benefits: -Maintain brand consistency -Localize, personalize, and customize content -Reduce marketing requests -Improve team collaboration and communication -Engage and empower employees Our mission is to deliver solutions that simplify how marketing teams manage and grow their brand. We are committed to quality, continuous innovation, and concierge-level service so that your success is possible.
  • 24
    DailyStory Reviews
    DailyStory is a digital marketing automation platform that combines all the tools you need to create, manage, automate, and measure successful digital marketing campaigns. It's simple and easy to use. Included: * Audience segmentation * Personalization of Audience * Email marketing * SMS / Text Message Marketing * Push notification marketing * Landing Pages * Notifications and visitor tracking * Popups * Integration of forms and web site * Extensive reporting & analytics ... and many more! DailyStory integrates with many popular platforms like Salesforce, Telligent Community and MINDBODY. Zapier is available for integration with almost any software platform.
  • 25
    Altcraft Reviews

    Altcraft

    Altcraft Platform

    $300/mo
    Altcraft Platform is an Omnichannel CDP. Distributed as a private cloud, or on-premise software. - On-premise deployment allows you to tailor the software to your business needs. Cloud offers an account with tariffs that are based on customer profiles. FEATURES Collect customer profiles - The entire history of actions Multiple resource subscriptions - Location & device information - CRM & SQL Data Integration Customer profile 360 analytics Automate marketing workflow - Customer journey - A/B/n Test Tools - Content personalization - Static & dynamic segmentation - Web and messaging event tracking - Transactional messaging Easy and powerful email builder Communicate via digital channels - Messengers SMS Marketing - Rich mobile and Web Push - Banners, social and custom channels Forms Analytics in real-time - Pixel goals - Cohort analysis - Audience growth report - Interactive conversion funnels Summary reports
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Account Based Marketing Software Overview

Account based marketing (ABM) software is an essential marketing tool for businesses of all sizes. It helps marketers focus their efforts on individual accounts, helping them to quickly identify opportunities and drive sales. ABM software is designed to provide a unified view of the customer and make it easier to tailor messages to each account.

At its core, ABM software focuses on building long-term, strategic relationships with key customers in order to drive revenue growth. The goal is to prioritize customers and prospects who are most likely to generate business for your company and invest resources accordingly. This type of targeted approach offers a number of benefits, including increasing customer ROI, reducing acquisition costs, improving customer loyalty, and providing more personalized experiences.

To get the most out of ABM software, you need data-driven insights into each account’s buying behavior and preferences so you can develop more effective strategies tailored specifically for them. Many ABM solutions offer real-time analytics that give marketers the ability to track customer interactions across various channels so they can better understand what makes certain accounts tick—and provide tailored messages accordingly. Examples of capabilities include identifying trigger events such as job changes or contract renewal dates; studying social media comments about your brand; customized segmentation based on factors like geography or industry; tracking customer preferences over time; providing predictive models based on customer purchasing history; creating interactive content (e-books, newsletters) geared toward specific target audiences; and tracking email open rates and website visits as well as clickthroughs from ads/emails.

Analytics are also critical when it comes to understanding how campaigns are performing—and how they might be improved upon in the future—since they serve as a barometer of effectiveness in generating leads and converting them into sales opportunities. With analytics in play, companies can conduct A/B testing where different versions of the same message are sent out at different times or through different channels so that marketers can compare results and determine which variations outperform others in terms of engagement or conversions metrics. And since ABM software often integrates with existing CRMs or other systems (such as marketing automation platforms), companies have access to even more data points that help inform their decisions along the customer journey like purchase history or web activity patterns which provides greater visibility into buyer behavior trends over time so companies can proactively respond versus simply reacting when issues arise after-the-fact.

Overall, Account Based Marketing Software is an invaluable tool for any business looking to implement operations meant for engaging with customers efficiently at scale while also personalizing their experience – resulting in increased satisfaction levels and ultimately higher profits margins.

Why Use Account Based Marketing Software?

  • Improved Engagement – ABM software allows you to identify specific accounts that are likely to become valuable customers and target them with tailored content and messaging. This allows for deeper, more personal engagement that’s far more effective than mass marketing tactics.
  • Increased Efficiency – ABM tools automate processes such as account identification, segmentation, content scheduling and lead scoring, allowing your team to focus on more strategic tasks such as outreach and follow-up.
  • Enhanced Reporting – Accurate reporting is essential for evaluating the success of any marketing effort. Advanced ABM solutions provide detailed insights into campaigns, performance metrics and return on investment (ROI). This enables marketers to adjust strategies in real-time in order to maximize efficiency and improve results.
  • Scalability – As demand grows, so should your approach to account-based marketing efforts. By leveraging automation, advanced segmentation capabilities and sophisticated analytics tools, an effective ABM strategy can be scaled quickly without sacrificing quality or accuracy.
  • Greater ROI – With the use of ABM software, you can optimize campaigns and drive leads more effectively – resulting in a greater return on investment than traditional marketing tactics. Moreover, the ability to measure results in real-time gives marketers invaluable insights into customers’ behaviors and how to best engage them.

The Importance of Account Based Marketing Software

Account based marketing software is incredibly important for a successful business. This type of software allows companies to create customized campaigns and messages tailored specifically to a target audience. It can be used to target prospects, customers, and partners in a more personal way.

By using account based marketing software, businesses are able to better understand the needs and interests of their target audience. They can segment their campaigns based on customer and market data, as well as tailor messaging that’s appropriate for each group. This helps businesses ensure their message is reaching the right people with the right message at the right time.

Account-based marketing also makes it possible for businesses to measure the success of their campaigns in real-time. This helps them adjust messaging quickly if something isn’t working and focus efforts where they are most valuable. By leveraging analytics and optimization tools, businesses can make sure they get the most out of their campaigns while ensuring they remain relevant to their clients.

Overall, account-based marketing software provides an efficient and effective way to communicate with customers on a deeper level which allows companies to build stronger relationships with their customers over time. Additionally, this type of software helps businesses save time and money by allowing them to customize campaigns quickly without having to manage multiple projects at once or have employees manually handle tasks associated with large-scale campaigns.

What Features Does Account Based Marketing Software Provide?

  1. Lead Tracking & Scoring: Account-based marketing software offers sophisticated lead tracking and scoring capabilities to help you generate higher-quality leads and improve your ROI. With this feature, marketers can assign specific score values to leads based on certain criteria such as the lead’s source, location, and activity. The software then evaluates these scores over time to determine if a lead is ready to be passed off to sales or needs further nurturing before it’s ready for conversion.
  2. Personalized Content & Email Campaigns: Account-based marketing software provides personalized content and email campaigns tailored specifically for each individual customer according to their interests, preferences or behavior patterns. This allows marketers to create highly targeted content and emails that are more likely to appeal to customers and evoke a response.
  3. Analytics & Reporting: Most account-based marketing software solutions also provide advanced analytics and reporting features that enable marketers to gain a better understanding of their audience so they can better plan future strategies. These tools allow marketers access important data points like customer engagement rates, click rates, demographics breakdowns, ad impressions, conversion rates and more in order to measure the success of their campaigns and make more informed decisions going forward.
  4. Automation Tools: Account-based marketing automation tools help streamline manual processes by automating certain tasks such as sending automated emails when certain criteria have been met or scheduling regular follow-up calls with potential customers when needed. By taking away some of the manual labor from marketers’ plates, these automation tools can significantly reduce the amount of time required for managing campaigns while also freeing marketers up so they can focus on more high value activities like strategy planning or analyzing campaign results.

What Types of Users Can Benefit From Account Based Marketing Software?

  • Sales Professionals: Account based marketing software provides sales teams with a suite of tools to identify, nurture, and engage target accounts. Sales professionals can use account-based marketing software to create personalized campaigns that are tailored to each customer segment and track their progress in real-time.
  • Marketing Professionals: Account based marketing allows marketers to reach the right people at the right time with tailor-made content that resonates with their audience. Marketers can use ABM software to customize campaigns for targeted accounts, deliver targeted messages across multiple channels, and measure the performance of their efforts.
  • Business Development Teams: Account based marketing enables B2B businesses to find new revenue opportunities by leveraging data-driven insights into target accounts. With ABM software, business development professionals can identify ideal clients and prospects, craft personalized messages for them, and track engagement levels over time.
  • Customer Success Teams: Account based marketing helps businesses deepen existing relationships with existing customers by delivering tailored messaging via multiple channels. Customer success teams can use ABM software to stay in touch with customers on an ongoing basis and better understand how their products or services are being used in order to provide better support.
  • Executive Leadership Teams: Account based marketing gives executive leadership teams visibility into how well their business is engaging its target accounts. They can use ABM software to get a comprehensive overview of account activity as well as track key metrics such as conversion rates and customer lifetime value over time in order to make informed decisions about strategy.

How Much Does Account Based Marketing Software Cost?

The cost of account-based marketing (ABM) software can vary widely based on features, customization needs, and services. Generally speaking, the industry standard for ABM software ranges between $1,500 to $8,000 per month. However, pricing can range from as low as a few hundred dollars per month for basic plans to well over $10,000 for comprehensive enterprise solutions. It is important to consider the value that ABM software provides in terms of helping you find new target accounts and leads, understanding customer profiles more deeply than ever before and scaling up your marketing efforts quickly. If you have limited resources or require a more customized solution with specific integrations for other systems or applications you might need to pay more for the right fit. Additionally, some solutions offer flat-fee subscriptions while others charge based on usage. Ultimately it is essential to assess the features offered by each platform and compare those against your unique requirements in order to determine which product offers you the best value proposition within your budget.

Risks To Be Aware of Regarding Account Based Marketing Software

  • Misuse of Data: Account-based marketing software can be used to exploit and unethically access customer data, which could lead to breach of trust and legal issues.
  • Unsustainable Costs: As account-based marketing campaigns require significant investments in technology, resources and personnel, some companies may find the costs unsustainable over the long term.
  • Communication Overload: The ability of account-based marketing software to reach out to potential customers can create a communication overload that could cause customers to become overwhelmed or block communications from the company.
  • Lack of Integration: If the account-based marketing software is not properly integrated with other systems, it could result in discrepancies between the data collected and stored by different systems, leading to inaccurate results.
  • Security Issues: When using third-party data sources for segmentation and targeting purposes, there is always a risk that security protocols may be compromised due to malicious activity or inadequate platform security measures.

What Does Account Based Marketing Software Integrate With?

Account based marketing software can integrate with a variety of different types of software, such as customer relationship management (CRM) platforms, marketing automation systems, customer data platforms (CDPs), advertising software, and analytics tools. By integrating these different types of software into an account based marketing system, marketers can streamline the process for gathering customer insights and creating more targeted campaigns. For example, CRM systems allow users to collect data on customers' buying behavior and preferences, while analytics tools provide powerful insight into customer trends and behaviors. Additionally, marketing automation software enables marketers to automate many manual processes involved in account-based marketing campaigns, such as segmenting customers by industry or persona. Finally, advertising software helps marketers create personalized ads that are tailored to specific audiences to increase the effectiveness of their campaigns. All of these types of software are essential components when leveraging an account based marketing strategy.

Questions To Ask Related To Account Based Marketing Software

  1. How easily can the software be integrated with existing CRM and marketing automation tools?
  2. Does the tool provide real-time insights into customer behavior and interactions?
  3. What data sources does the tool utilize to target accounts?
  4. Does the software enable dynamic content personalization based on account information?
  5. Is there an option for automated campaigns that are triggered based on specific conditions or events within accounts?
  6. Does the tool provide customized reports and analytics for each account, including campaign performance metrics and ROI analysis?
  7. Are there options to segment accounts by industry or geography?
  8. Does the software include features to help identify potential upsells and cross-sells opportunities within accounts?
  9. What support is available in terms of implementation, onboarding, user training, and technical assistance?
  10. What kind of security protocols are in place to protect customer data privacy according to industry-standard regulations such as GDPR and CCPA (California Consumer Privacy Act)?