Best Account Based Marketing Software of 2025

Not just generate leads, but demand. Metadata is the most trusted platform for demand generation for MQLs and pipeline, ABM, growth, ABM, and other areas. Data driven demand turns accounts into customers. Create a closed loop B2B demand engine. Metadata takes care of the rest. Find your marketing sweet spot. You can build audiences using technology usage, buyer intention, firmographic, marketing automation and CRM data sources. Access to over 1.2B contact profiles. Learn and experiment at scale. Metadata's AI generates hundreds upon hundreds of tests so you don’t have to. Find the most effective combinations of creatives, audiences, results, and engagements that will engage your accounts. Identify the demand, optimize to revenue, and repeat. Performance, attribution reporting based upon pipeline generated, account engagement and existing pipeline influenced. B2B marketers have many problems. We are committed to creating an industry-leading solution for companies.

Digital-first buyers today want more. Give them an experience they will never forget. In less than 30 minutes, create dynamic digital buyer experiences. No-code designer makes it easy for you to support any marketing program or campaign throughout the buyer journey. Use your existing data, content, and messaging to personalize and guide buyers along their unique journeys at enterprise scale. Execute marketing-led campaigns that target the right accounts and help them achieve their booking goals. Analyze target accounts using a shared view of engagement that covers every channel and touchpoint. Understanding buyers, whether they are known or not, their needs and challenges and where they are on their journey.

Triblio's Account Based Marketing solution combines inbound and outbound marketing with sales plays for revenue generation. Our platform allows clients to run targeted ads and web personalizations to generate demand from their most important accounts. Triblio can be integrated with a variety of marketing, sales and analytics tools. Multichannel campaigns are becoming more important than ever. Our proprietary intent data includes 175M global profiles, 5B monthly interactions, and allows you to predict accounts that will be in-market for products and services. You can easily create multi-channel, multistage ABM campaigns using a drag-and-drop editor. These campaigns nurture prospects from their initial interest to closing-won. You can easily create multi-step, multichannel ABM campaigns that nurture buyers throughout the entire purchase journey.

D&B Lattice (formerly Lattice Engines). Marketers need to be able aggregate and consolidate all data and map and organize data by account, buying centre, and contact hierarchies in order to participate in ABM programs. This allows marketers to create targeted campaigns that engage prospects, customers and customers in a meaningful manner. Marketers need AI to predict who will buy, what they will buy, and when. This requires more than scoring accounts. It also means identifying if buying teams have formed, assessing the buying stage, and delivering the next best offer. Personalized campaigns have a 2x higher engagement rate and 3x higher close rates than routine campaigns. AI-powered insights can be used to create targeted messaging for each persona at target accounts and activate them through all channels. ABM programs must ensure that customer data is secure and handled with care. To ensure that data conforms to GDPR and other standards, review all policies of all technology solutions.

Demandbase offers AI-powered ad campaigns. Demandbase is the first Account-Based marketing platform specifically designed for B2B. It allows you to seamlessly execute Account-Based Market across your entire funnel. With signals that go beyond traditional firmographic data, such as product usage, budget, investments, and interests, you can create a target list of companies interested. Find internal stakeholders in target accounts across the Web. Personalized messages and advertising that address their specific needs and pain points will increase interest. Your website should provide a unique experience for every visitor, including headlines, site content, visuals, call-to-actions and downloadable assets. Sales can close deals by using insights that personalize outreach and maximize quality of conversations with customers.

AdDaptive Intelligence, the leader in Account-Based Marketing and Business Intelligence, is a leading provider of B2B intelligence. Our technology platform enables B2B marketers reach the decision makers and accounts that matter most to achieve positive business outcomes. AdDaptive analyzes billions of data points to connect valid offline business data to the internet to provide marketers with world-class B2B advertising solutions and Account-Based marketing. AdDaptive's Industry Leading Analytics and B2B Advertising Platform will help you reach the right accounts. AdDaptive has connected valid business data to the internet to ensure that every impression is delivered to the right audience, at scale. You can eliminate wasted spend and reach your B2B advertising goals. Only target the accounts and decision-makers that matter most. This is verified by transparent account-based reporting and firmographic reporting.

AccountBase is a GroupM product that offers an IP-based technology platform and specializes in managing programmatic B2B solutions. Engage key decision-makers at target accounts in the right context and at the right moment. Programmatic B2B connects you to your customers via media and technology. AccountBase is part GroupM, the largest media buying and technology company in the world. We are 100% media agnostic and do not own media. This allows you to connect with premium media sites that are most important to you, not us. You can scale reach in the right context by using page-level keyword targeting, industry media, and AI for digital behavioral triggers. Monitor and adjust campaigns, understanding which accounts have intent, what content is most relevant, and where your Sales shine. Engage multiple stakeholders, manage nonlinear sales cycles and connect beyond email, privacy and email restrictions. Concentrate on the highest yielding accounts.

Priority Engine™, which provides direct access to real buyers at priority-ranked accounts, improves marketing and sales. Priority Engine can help you succeed in your business. Priority Engine Email Alerts make it easier to close more deals. Get valuable insights into the most active accounts within your territory delivered straight to your inbox Inbound Converter can help you turn website visitors into leads. Priority Engine's Inbound converter automatically detects in-market accounts that visit your website, adds contacts from the active purchasing team, and enriches them by purchase intent insights to help close.

Effectively manage customer touchpoints, measure feedback in real time, improve customer experience, and gain valuable insights based upon smart data and analysis. No matter if you are a large multimarket company or a small startup, our market-leading Risk- and credit management solutions can be tailored to meet your needs. Our Analytics Services are a bespoke solution that meets your specific needs. They can help you improve customer relationships, reduce waste, and improve performance. No matter if your business requires data about individuals, households, companies, or industries, we can provide it via API's or web services.

Enlyft is a B2B company that helps companies to generate more leads, close more sales, and acquire more customers faster. Enlyft's AI-driven customer intelligence platform uses machine learning to predict and profile the buying behavior of millions worldwide companies based on technology usage, hundreds of business attributes and real-time buyer intention signals. You can increase sales by quickly identifying, prioritizing, and engaging with prospects who are likely to purchase your solution. Enlyft's proprietary data platform provides real-time information about company firmographics, technology usage and buying intent signals, as well as hundreds of other account attributes. Enlyft's extensive account insights can be combined with customer history to help you predict future outcomes. Integrate account insights seamlessly into popular B2B sales and marketing platforms such as HubSpot, Dynamics 365 and LinkedIn. Keep data fresh and enrich records.

Cyance's process is very simple. It allows you to identify the best customers by using the most precise intent signals, understand their behavior and launch targeted campaigns quickly and efficiently. Cyance gives your sales team and marketing team the tools to exceed their revenue goals over and over again. Cyance is the world's leading provider of B2B intent data. It has the largest reach for European geographies and the ability to track native language searches to increase access to European intent buyers. Our ABM platform unites inbound and outside demand generation, and provides more sophisticated intent signal management, including alert management. Audience activation is also available to help enterprises gain a better understanding of buyer intent. Our ability to target genuine intent means that sales and marketing efforts are more precise and can result in higher conversion rates.

D&B Rev.Up, the open RevTech platform that B2B marketers have been waiting to use, is finally here. D&B Rev.Up ABX is the first product on this platform. It helps you increase revenue by combining unified data, targeting audiences, and personalizing activations across channels. You can also track your results. All powered by our industry-leading CDP. Plus, connectors to any Martech or Salestech so you don't get stuck in another tech silo. Citrix uses Dun & Bradstreet for their marketing and sales teams to target the right accounts and send the right messages to increase pipeline size and deal size. LiveRamp wanted more accounts. They deployed Dun & Bradstreet to expand their account base and now run targeted, integrated campaigns to top accounts.

Marketers today are constantly under pressure. In a climate of constant change and sky-high expectations CMOs must win big. Sales teams need more support and leads. Customers expect specialized treatment. As a result, organizational structures change and budgets are stretched further. We provide insights to sales teams about target stakeholders, messaging that is different from the competition, as well as content that engages customers. We help sales win, retain and expand accounts. Marketers can run ABM programs at large scale with creative that breaks the mould, activations that can run as 1:1 or 1:few, and optimization that delivers results. Marketing can scale up and optimize ABM programs. Our ABM specialists send us our latest insights and research every two weeks. We create creative, powerful, and end-to-end account-based marketing programs that have measurable impact.

You know that people are using your product but don't know how to reach them. Groundswell empowers sales teams with real-time notifications and account prioritization that are based on product usage insights. Never miss a great sales opportunity. Find out which accounts are most likely convert and reach them at the right time. Your pipeline will be full of the best opportunities, so your reps won't miss a beat in reaching out to their target accounts. You need to identify the most important product usage signals for your business and create high-impact sales workflows that revolve around them. Your product can be a powerful lead generation tool for your sales team. Be the first to learn when your target accounts reach key milestones in your product.

LoneScale allows you to identify your most probable buyers and fuel real-time buying intention to your pipeline. Automate the generation of pipelines and convert warm leads into revenue Track job changes of buyers, prospects, and customers to identify warm leads and grow your pipeline for potential deals. - Hiring sales trigger can help you increase win rates and revenue. By going after the right leads at the right time, [Buyer timing + pains to solve = qualified pipeline that has a high probability of buying]

Join over 850 million professionals in the largest professional network in the world. Our ad platform offers a variety of ad types to suit your marketing goals. You can create LinkedIn ad campaign based on your marketing goals. Access to Campaign Manager is required in order to get started. It takes only a few seconds to create a Campaign Manager account. Every campaign starts with choosing the most important objectives, such as awareness, consideration, or conversions. LinkedIn ads can help businesses of all sizes reach their target market and achieve their goals. LinkedIn has over 850M active members. You can target your audience by job title, function, or industry. LinkedIn ads can help you reach your goals, whether it's to generate leads, increase brand awareness or promote registrations for events. Flexible pricing options allow you to control your spending. You can start with any budget and stop your LinkedIn ads at anytime.

Socialdatabase has reinvented Twitter targeting. Pure Twitter data is what enables us to gain a deep understanding of human behavior and relationships. Our solutions are the best for advertising on Twitter. The best audiences to reach are those who are open to hearing from you. We help advertisers, agencies, and our Twitter partners connect with the right audiences. We provide relevant messaging to Twitter users who are open and receptive. Reach any industry group on any number of characteristics with precision. Native targeting cannot deliver the results. Twitter's ABM solution will help you strengthen your campaign strategy. Reach key decision-makers at companies you are interested in on the platform that is most active and responsive. Gain deeper insight into your market research, campaign, or marketing strategy. Get an in-the-moment understanding about your audience's behavior.

Our service helps you identify website visitors, nurture prospects, and personalize customer experiences, from the visitor to a lifelong customer.

BambooBox goes beyond intent and engagement to identify 6 distinct signals that you can map to your best clients. BambooBox maps the entire funnel data using 6-D account scores. Data-driven predictability will increase your funnel velocity and help you to drive it higher. You can get actionable insights from winning activities to focus on creativity and planning for a successful GTM. With ready-to-go Next-Best Actions, you can crush your targets. Use the extra time to celebrate your team's success or report on it. Identify leading indicators and keywords to better understand your Ideal Client Profile in six dimensions.

The fusion between Account-Based Marketing and Account-Based Sales (ABS), drives incremental revenue growth. Segment and prioritize high value accounts using augmented insight. Create structured plays using guided selling and custom content to engage customers. Dashboards and detailed metrics help you demonstrate value and measure the impact. Scale up account-based play. Engage customers with guided sales motions. FusionGrove allows B2B marketing teams, sales teams, and channel partners collaborate to transform revenue success. Close deals faster and progress leads. Engage accounts effectively with optimized content and guided sales motions. Directly assign leads directly to sales reps, channel partners or other channels. Precision targeting and enhanced account insights will improve campaign performance and lead conversion. Build structured plays to synchronize interactions based on account.

DEMAND PERFORMANCE DELIVERED Our clients are some the most trusted B2B businesses looking to identify and implement the right performance-demand strategies. We also craft programs that meet their success metrics. Since 2012, we have fostered thousands business relationships through our social, targeted display and mobile outreach programs. We also use our own AI technology and first-party information to promote content. We help our clients and our partners create and optimize full-funnel programs that engage the right audience, buyers and accounts to meet their goals.

Reduce your sales cycle. Identify prospects in the market using our industry leading first-party intent data, at account and contact levels. Sales Nitro™ will keep you ahead of the competition. Our advanced look-alike modeling and psychological profiler capabilities will help you identify and engage with high quality prospects. We work with you on identifying key decision makers and delivering priority and prequalified leads directly into your team. We use our own publisher network to gather unique first-party intent information, unlike some solution providers that rely on third-party data. Our database of 36 million contacts in various segments allows us to identify prospects who have shown intent. This allows you to expand your B2B funnel and maintain it with the right buyers.

AI-generated content can be used to deliver personalized engagement across all channels and throughout the buyer's journey. Track individual activity and alert your sales team. You can easily launch tailored campaigns for individual, account, industry, and personas by integrating your audience tools. Create personalized experiences for the audience that you select. Display your experiences to the right contacts and accounts at the right time on all ad and email platforms. Keep track of all buyer touchpoints and alert sales when key stakeholders want to interact and purchase. Our advanced analytics and integration with CRM drive better decisions and increased conversions. Our fingerprint technology allows you to track contacts across websites, landing pages, and ads. Our technology protects the privacy of users while providing unparalleled personalization.

Increase your visibility of the buying collectives in in-market accounts to achieve best-in class performance marketing results. Spiceworks Ziff Davis has partnered with Aberdeen to give B2B tech vendors unprecedented insights into the entire purchasing collective, from the boardroom all the way to the serverroom. The combination of SWZD first-party data and Aberdeen third-party intent data will provide a more powerful and expansive set of intent signals for multiple B2B segments including IT, Marketing, HR, and Finance. Use our best-in class actionable intent data in order to identify, prioritise, and engage accounts based on their actual propensity for buying. Intelligent ABM allows you to engage with prospects who are most likely to be interested in your solution. With actionable intent signals, you can contextualize messaging that resonates across the entire buying group.

Convert your top customers through ABM orchestration driven by intent, leading to a larger and better pipeline. Account-based ads are rarely effective in generating leads, so sales must prospect more while marketing focuses on engagement and reach. Display ads, LinkedIn, website landing pages, chat and more can be used to surround buyers. Flexible, intent-driven ABM programmes avoid costly contracts and long-term contracts. Track account progress throughout your pipeline, and attribute revenue to ABM. Use intent data to engage prospects confidently based on their current buying journey. Create and manage campaigns that trigger account-based marketing on multiple channels. Reach buyers across channels using multi-channel account based advertising and precision targeting. Create seamless messaging and tailor your buyer's journey with Foundry account based website personalization.