Best Account Based Marketing Software of 2024

AdDaptive Intelligence, the leader in Account-Based Marketing and Business Intelligence, is a leading provider of B2B intelligence. Our technology platform enables B2B marketers reach the decision makers and accounts that matter most to achieve positive business outcomes. AdDaptive analyzes billions of data points to connect valid offline business data to the internet to provide marketers with world-class B2B advertising solutions and Account-Based marketing. AdDaptive's Industry Leading Analytics and B2B Advertising Platform will help you reach the right accounts. AdDaptive has connected valid business data to the internet to ensure that every impression is delivered to the right audience, at scale. You can eliminate wasted spend and reach your B2B advertising goals. Only target the accounts and decision-makers that matter most. This is verified by transparent account-based reporting and firmographic reporting.

AccountBase is a GroupM product that offers an IP-based technology platform and specializes in managing programmatic B2B solutions. Engage key decision-makers at target accounts in the right context and at the right moment. Programmatic B2B connects you to your customers via media and technology. AccountBase is part GroupM, the largest media buying and technology company in the world. We are 100% media agnostic and do not own media. This allows you to connect with premium media sites that are most important to you, not us. You can scale reach in the right context by using page-level keyword targeting, industry media, and AI for digital behavioral triggers. Monitor and adjust campaigns, understanding which accounts have intent, what content is most relevant, and where your Sales shine. Engage multiple stakeholders, manage nonlinear sales cycles and connect beyond email, privacy and email restrictions. Concentrate on the highest yielding accounts.

Priority Engine™, which provides direct access to real buyers at priority-ranked accounts, improves marketing and sales. Priority Engine can help you succeed in your business. Priority Engine Email Alerts make it easier to close more deals. Get valuable insights into the most active accounts within your territory delivered straight to your inbox Inbound Converter can help you turn website visitors into leads. Priority Engine's Inbound converter automatically detects in-market accounts that visit your website, adds contacts from the active purchasing team, and enriches them by purchase intent insights to help close.

Effectively manage customer touchpoints, measure feedback in real time, improve customer experience, and gain valuable insights based upon smart data and analysis. No matter if you are a large multimarket company or a small startup, our market-leading Risk- and credit management solutions can be tailored to meet your needs. Our Analytics Services are a bespoke solution that meets your specific needs. They can help you improve customer relationships, reduce waste, and improve performance. No matter if your business requires data about individuals, households, companies, or industries, we can provide it via API's or web services.

Enlyft is a B2B company that helps companies to generate more leads, close more sales, and acquire more customers faster. Enlyft's AI-driven customer intelligence platform uses machine learning to predict and profile the buying behavior of millions worldwide companies based on technology usage, hundreds of business attributes and real-time buyer intention signals. You can increase sales by quickly identifying, prioritizing, and engaging with prospects who are likely to purchase your solution. Enlyft's proprietary data platform provides real-time information about company firmographics, technology usage and buying intent signals, as well as hundreds of other account attributes. Enlyft's extensive account insights can be combined with customer history to help you predict future outcomes. Integrate account insights seamlessly into popular B2B sales and marketing platforms such as HubSpot, Dynamics 365 and LinkedIn. Keep data fresh and enrich records.

Cyance's process is very simple. It allows you to identify the best customers by using the most precise intent signals, understand their behavior and launch targeted campaigns quickly and efficiently. Cyance gives your sales team and marketing team the tools to exceed their revenue goals over and over again. Cyance is the world's leading provider of B2B intent data. It has the largest reach for European geographies and the ability to track native language searches to increase access to European intent buyers. Our ABM platform unites inbound and outside demand generation, and provides more sophisticated intent signal management, including alert management. Audience activation is also available to help enterprises gain a better understanding of buyer intent. Our ability to target genuine intent means that sales and marketing efforts are more precise and can result in higher conversion rates.

D&B Rev.Up, the open RevTech platform that B2B marketers have been waiting to use, is finally here. D&B Rev.Up ABX is the first product on this platform. It helps you increase revenue by combining unified data, targeting audiences, and personalizing activations across channels. You can also track your results. All powered by our industry-leading CDP. Plus, connectors to any Martech or Salestech so you don't get stuck in another tech silo. Citrix uses Dun & Bradstreet for their marketing and sales teams to target the right accounts and send the right messages to increase pipeline size and deal size. LiveRamp wanted more accounts. They deployed Dun & Bradstreet to expand their account base and now run targeted, integrated campaigns to top accounts.

Marketers today are constantly under pressure. In a climate of constant change and sky-high expectations CMOs must win big. Sales teams need more support and leads. Customers expect specialized treatment. As a result, organizational structures change and budgets are stretched further. We provide insights to sales teams about target stakeholders, messaging that is different from the competition, as well as content that engages customers. We help sales win, retain and expand accounts. Marketers can run ABM programs at large scale with creative that breaks the mould, activations that can run as 1:1 or 1:few, and optimization that delivers results. Marketing can scale up and optimize ABM programs. Our ABM specialists send us our latest insights and research every two weeks. We create creative, powerful, and end-to-end account-based marketing programs that have measurable impact.

You know that people are using your product but don't know how to reach them. Groundswell empowers sales teams with real-time notifications and account prioritization that are based on product usage insights. Never miss a great sales opportunity. Find out which accounts are most likely convert and reach them at the right time. Your pipeline will be full of the best opportunities, so your reps won't miss a beat in reaching out to their target accounts. You need to identify the most important product usage signals for your business and create high-impact sales workflows that revolve around them. Your product can be a powerful lead generation tool for your sales team. Be the first to learn when your target accounts reach key milestones in your product.

LoneScale allows you to identify your most probable buyers and fuel real-time buying intention to your pipeline. Automate the generation of pipelines and convert warm leads into revenue Track job changes of buyers, prospects, and customers to identify warm leads and grow your pipeline for potential deals. - Hiring sales trigger can help you increase win rates and revenue. By going after the right leads at the right time, [Buyer timing + pains to solve = qualified pipeline that has a high probability of buying]

Join over 850 million professionals in the largest professional network in the world. Our ad platform offers a variety of ad types to suit your marketing goals. You can create LinkedIn ad campaign based on your marketing goals. Access to Campaign Manager is required in order to get started. It takes only a few seconds to create a Campaign Manager account. Every campaign starts with choosing the most important objectives, such as awareness, consideration, or conversions. LinkedIn ads can help businesses of all sizes reach their target market and achieve their goals. LinkedIn has over 850M active members. You can target your audience by job title, function, or industry. LinkedIn ads can help you reach your goals, whether it's to generate leads, increase brand awareness or promote registrations for events. Flexible pricing options allow you to control your spending. You can start with any budget and stop your LinkedIn ads at anytime.

Socialdatabase has reinvented Twitter targeting. Pure Twitter data is what enables us to gain a deep understanding of human behavior and relationships. Our solutions are the best for advertising on Twitter. The best audiences to reach are those who are open to hearing from you. We help advertisers, agencies, and our Twitter partners connect with the right audiences. We provide relevant messaging to Twitter users who are open and receptive. Reach any industry group on any number of characteristics with precision. Native targeting cannot deliver the results. Twitter's ABM solution will help you strengthen your campaign strategy. Reach key decision-makers at companies you are interested in on the platform that is most active and responsive. Gain deeper insight into your market research, campaign, or marketing strategy. Get an in-the-moment understanding about your audience's behavior.

Our service helps you identify website visitors, nurture prospects, and personalize customer experiences, from the visitor to a lifelong customer.

BambooBox goes beyond intent and engagement to identify 6 distinct signals that you can map to your best clients. BambooBox maps the entire funnel data using 6-D account scores. Data-driven predictability will increase your funnel velocity and help you to drive it higher. You can get actionable insights from winning activities to focus on creativity and planning for a successful GTM. With ready-to-go Next-Best Actions, you can crush your targets. Use the extra time to celebrate your team's success or report on it. Identify leading indicators and keywords to better understand your Ideal Client Profile in six dimensions.

The fusion between Account-Based Marketing and Account-Based Sales (ABS), drives incremental revenue growth. Segment and prioritize high value accounts using augmented insight. Create structured plays using guided selling and custom content to engage customers. Dashboards and detailed metrics help you demonstrate value and measure the impact. Scale up account-based play. Engage customers with guided sales motions. FusionGrove allows B2B marketing teams, sales teams, and channel partners collaborate to transform revenue success. Close deals faster and progress leads. Engage accounts effectively with optimized content and guided sales motions. Directly assign leads directly to sales reps, channel partners or other channels. Precision targeting and enhanced account insights will improve campaign performance and lead conversion. Build structured plays to synchronize interactions based on account.

DEMAND PERFORMANCE DELIVERED Our clients are some the most trusted B2B businesses looking to identify and implement the right performance-demand strategies. We also craft programs that meet their success metrics. Since 2012, we have fostered thousands business relationships through our social, targeted display and mobile outreach programs. We also use our own AI technology and first-party information to promote content. We help our clients and our partners create and optimize full-funnel programs that engage the right audience, buyers and accounts to meet their goals.

Reduce your sales cycle. Identify prospects in the market using our industry leading first-party intent data, at account and contact levels. Sales Nitro™ will keep you ahead of the competition. Our advanced look-alike modeling and psychological profiler capabilities will help you identify and engage with high quality prospects. We work with you on identifying key decision makers and delivering priority and prequalified leads directly into your team. We use our own publisher network to gather unique first-party intent information, unlike some solution providers that rely on third-party data. Our database of 36 million contacts in various segments allows us to identify prospects who have shown intent. This allows you to expand your B2B funnel and maintain it with the right buyers.

Sprouts AI/ML Engine helps you discover advanced Ideal Client Profile (ICP), and create a hyper-precise list of target accounts. Sprouts offers easy access to multiple databases on one intuitive platform. CRM integration is also available. Contact intelligence allows you to target in-market customers and identify demand signals from anonymous visitors. Use emails, LinkedIn, phone, SMS, WhatsApp, and targeted ads to maximize engagement and reach multiple touchpoints. Machine Learning model for account purchase prediction. Know when a customer will make a purchase.

Flockrush's Artificial Intelligence Alia® can help you achieve your goals faster. Flockrush delivers immediate improvements in decision making.

Your B2B ads will get more clicks. Account-based advertising can increase awareness and influence purchase decisions to drive faster conversions. Your online advertising efforts should be directed to a targeted group of Account prospects. Reaching only those who matter will maximize your marketing ROI. Recotap makes this possible. Recotap's Account Based Advertising solution allows contacts to be reached in any channel they are available. Recotap's actionable account intelligence will help your revenue teams make timely decisions and close deals quicker. You can track engagements and promote prospects quantitatively. The most comprehensive account-based advertising solution. With confidence, reach, engage, and convert your target accounts.

The best DataScience Solution for helping sales and marketing professionals find the best prospects. You can access company and contact information that you won't find anywhere else. Predict can help you decide who to target in order of priority. Our A.I technology automatically creates a sales territory and recommends the best accounts after analysing your sales history. Integration can be made for your very specific business criteria. We monitor all company news every day to bring you the most relevant triggers. You can save time and be more productive. Our engine will recommend the most suitable persona to contact and provide all details such as email address and phone number. Send a personalized message to your customers to break the ice and get to know them better. We execute sales play using cadences. We guide reps through the process until a lead is generated. You can track all leads generated with a detailed activity report. An integrated Dashboard allows you to track the prospection activity in your teams.

SWZD's Intelligent ABM allows you to plan and execute a more efficient conversion-powered ABM strategy using best-in-class data. SWZD and Aberdeen have joined forces to offer B2B tech sellers unparalleled scale, quality, and diversity of data. Combining SWZD's first-party data insights and Aberdeen's third party data insights, you can now see the entire buying group - from the boardroom down to the server rooms. This actionable intent data can be used to identify, prioritize and engage accounts based on actual buying propensity. Marketing & Sales teams will now be able to guide their account-based marketing programs with precision thanks to built-in features such as target account prioritization, data appends and lookalike expansion.

The leading social selling platform for enterprise sales and marketing teams. Use data and Artificial Intelligence for awareness, conversations, and new customers. Software-with-a-Service (SwaS) solutions that combine the power of SaaS with a team of top-notch data scientists. Clean up outdated, incorrect, or incomplete records in your CRM system and enrich your entries with missing data points. Analyze your target market and monitor them for sales signals. Automate repetitive, time-consuming sales processes and ensure alignment between sales and marketing teams. Target your most important accounts by targeting them through multiple B2B marketing channels. Maximize the potential of social-selling. Integrate LinkedIn into your sales process and connect social media to your CRM system. Get the most from the data that your sales and marketing teams collect.

Our proprietary platform was built entirely in-house using innovative machine-learning technology. This platform allows us monitor each company's data consumption. We can analyze the content consumption of companies on the Internet and identify research patterns. This allows us to correlate billions of events to determine companies' purchasing intent. This will allow us to target the right people with your marketing. A proprietary bidder that is specifically designed for B2B marketers. Reach hundreds of thousands targeted companies and decision-makers. Dynamic creative allows you to customize messages for each individual and account. Keywords can be used to create custom topics and segments. Monitor millions of companies online in real-time. Identify prospects right away they begin their buying journey. Each account will have its own topic of interest and intent data. Full transparency of decision maker information.

Reach your target market. Influence your pipeline. Close larger deals faster. Our unique account-based marketing and sales platform increases your revenue by identifying the best prospects, increasing awareness in your target market, and more. Get the people you want to visit your website. Don't wait for the right people to come looking for you. Our account-based platform allows your sales and marketing teams close more deals faster. Our company identification data is combined with advertising to target individual companies. This allows us to: Identify the right people to contact, Increase brand awareness in your market, Provide insight for your sales team to improve the quality of sales conversations. This creates a fully integrated sales and marketing program that is account-based. From activating a target company to nurturing the pipeline and then expanding your customer accounts, this is all possible.