PathFactory Description

Intelligent, omnichannel content experiences that engage buyers and increase marketing will help you accelerate B2B buyer journeys. Traditional marketing approaches often fail to deliver the results that brands want or the experiences they desire. These problems have only gotten more difficult as the pandemic forced B2B customers and buyers to consume more content and adopt more consumer-style behavior at work. You can get the most out of every click, even the most expensive, by giving your audience all they need in real time. Your sales and marketing efforts should be focused where your audience is spending most time. Reduce friction by creating real-time content journeys with AI and eliminating hard gating. Your audience can be created micro-personalised content journeys based on their content consumption history.

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Pricing

Free Trial:
Yes

Integrations

View Integrations

Reviews - 1 Verified Review

Total
ease
features
design
support
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Company Details

Company:
PathFactory
Year Founded:
2012
Headquarters:
Canada
Website:
www.PathFactory.com

Media

PathFactory Screenshot 1
PathFactory Screenshot 1
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Product Details

Platforms
SaaS
Type of Training
Documentation
Live Online
Webinars
In Person
Customer Support
Phone Support
Online

PathFactory Features and Options

Account Based Marketing Software

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Content Marketing Software

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Lead Generation Software

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

PathFactory User Reviews

Write a Review
  • Name: Susan S.
    Job Title: Owner, Consultant
    Length of product use: 2+ Years
    Used How Often?: Weekly
    Role: Administrator
    Organization Size: 1 - 25
    Features
    Design
    Ease
    Pricing
    Support
    Likelihood to Recommend to Others
    1 2 3 4 5 6 7 8 9 10

    Essential for Marketing Success

    Date: Aug 29 2024

    Summary: Outstanding usability, reliability, and customer care. I wish all our martech was this good. The price could be more competitive -- have had to fight hard for the budget sometimes. But it proves its value to the most belligerent bean counter if you're smart about how you use it.

    Positive: PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory.

    Negative: Can't think of anything really. It did what we asked it to do, and then some.

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