Slashdot has said that I can opt out of ads. Which I don't bother doing since I have adblock, but... If it starts charing $0.17 a page, then I'll stop visiting. Other useful sites I may stick around with $0.17 a page (and it has to be per page, not per third party script/gif).
People cut the cord from cable companies which used to be considered unthinkable. So I think people will be able to wean themselves away from fluff web sites too.
But think of it this way, I'm already paying over $50/month to get on the web. Why should I be told that I have to pay extra or view ads just to click on a link to some bozo's blog? Worse, why should advertisers be allowed to STEAL my bandwidth and time by piggybacking on my ISP? Broadcast over the airwaves is fine with me, as long as I can look away from the TV and go get a sandwich; but borrowing my internet to show me an ad that I can't skip, that's just immoral.