Submission + - Microsoftâ(TM)s open source Magentic Marketplace reveals AI shoppers are gu (nerds.xyz)
The study also suggests that the structure of the marketplace itself has a major effect on outcomes. Search and discovery protocols can tilt results toward specific vendors, while agent behavior can be exploited by parties who understand how these systems rank and select offers. Since companies are already experimenting with AI that makes purchases or negotiates on behalf of users, these findings raise questions for consumer protection, platform power, and what happens when buying decisions move from human judgment to automated negotiation.