The cynic in me wonders whether that was calculated marketing sleaze as opposed to laziness, maybe they're targeting people who try searching for Game of Thrones. The various app stores all have auto-suggest, so you start typing in "game of" and get other suggestions including Game of War.
Or Game(s)
(my Windows introduction)
Installed Win95, opened Internet Explorer and went to Microsoft.com searching for games.
Just saying there's a large population that would search for just the word GAME(S). This is the first time I've heard of "Game of War", I thought it a game. I use a large HOSTS file and have no need of an AD blocker. I also have never had a need to use the "disable ADs" option on /. . The resources saved by using a HOSTS file over a program is substantial.