Submission + - Google Thinks the Insurance Industry May Be Ripe for Disruption
Robert P. Hartwig, president of the Insurance Information Institute, says rumors of the insurance agent’s death have been greatly exaggerated. “Even if they go through Google or another portal, they still end up at an insurance agency or company at some point,” says Hartwig. “I think the agency model has a lot more consistency than many people give it credit for.” But people in the industry and Silicon Valley say it is only a matter of time before online agencies attack the armies of intermediaries that are the backbone of the trade and Google could present formidable competition for other insurance sellers. As many as two-thirds of insurance customers say they would consider purchasing insurance products from organizations other than insurers, including 23 percent who would consider buying from online service providers such as Google and Amazon. Google Compare auto insurance site has already been operating in Britain for two years as a search engine for auto insurance prices. “There are 40,000 agencies in the US," says Ellen Carney, "and you could absolutely imagine them shrinking by a quarter."