Annoying or not, many of those ads have been purposely selected — almost tailor-made — for our consumption
And behind all these, lighting fast auctions of the slots for tailor-made ads are going on, all the time, and "Behavioral Targeting" is the name of the game
While traditional cookies can be blocked or erased, forms of cookie-less tracking are taking place all the time. “Fingerprinting” records specifics of a user’s device, and it’s next to impossible for most people to avoid sending information to advertisers, publishers and the bewildering array of specialist firms that serve them
Such information can be exploited in real-time computerized auctions for the right to show online ads to individuals. The algorithm-driven auction process takes place on electronic marketplaces in the hundredths of a second after an internet user clicks a link to visit a website. The winner’s ad appears by the time the site has fully loaded. Millions of individual auctions can take place every second
Advertisers see something like their holy grail: the right ad served to the right person at the right time – for the right price. The real-time bidding process allows ad campaigns to be fine-tuned through instant feedback. In a technique called Retargeting, desirable consumers can be followed around the internet, for example by placing ads on other sites they are known to frequent
Yes, the ads are already there waiting for you, at the sites that you haven't go, yet!
As internet-connected TVs take hold, the kind of highly focused ads now booming on the web will be possible there too. Tracking people better via mobile devices, and the rise of the “internet of things” as fridges and other appliances get IP addresses, will bring even more data into people’s digital exhaust for the industry to draw on."
Link to Original Source