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+ - Understanding the mechanisms behind highly focused online ads->

Submitted by Taco Cowboy
Taco Cowboy (5327) writes "So you go to a website, or fb, or anywhere, and an online ad appears on your screen

Annoying or not, many of those ads have been purposely selected — almost tailor-made — for our consumption

And behind all these, lighting fast auctions of the slots for tailor-made ads are going on, all the time, and "Behavioral Targeting" is the name of the game

While traditional cookies can be blocked or erased, forms of cookie-less tracking are taking place all the time. “Fingerprinting” records specifics of a user’s device, and it’s next to impossible for most people to avoid sending information to advertisers, publishers and the bewildering array of specialist firms that serve them

Such information can be exploited in real-time computerized auctions for the right to show online ads to individuals. The algorithm-driven auction process takes place on electronic marketplaces in the hundredths of a second after an internet user clicks a link to visit a website. The winner’s ad appears by the time the site has fully loaded. Millions of individual auctions can take place every second

Advertisers see something like their holy grail: the right ad served to the right person at the right time – for the right price. The real-time bidding process allows ad campaigns to be fine-tuned through instant feedback. In a technique called Retargeting, desirable consumers can be followed around the internet, for example by placing ads on other sites they are known to frequent

Yes, the ads are already there waiting for you, at the sites that you haven't go, yet!

As internet-connected TVs take hold, the kind of highly focused ads now booming on the web will be possible there too. Tracking people better via mobile devices, and the rise of the “internet of things” as fridges and other appliances get IP addresses, will bring even more data into people’s digital exhaust for the industry to draw on."

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+ - Stress level on the rise for IT workers->

Submitted by Taco Cowboy
Taco Cowboy (5327) writes "49% of IT workers say they’re closer to burning out now compared with five years ago

Triggers for IT workplace stress include a lack of exercise, feeling understaffed and job insecurity

The survey also revealed freelance workers tend to be more relaxed, with more than half ( 55% ) believing freelancers’ autonomy to change location and set their own hours reduces stress"

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+ - Intel to form a stylus alliance->

Submitted by Taco Cowboy
Taco Cowboy (5327) writes "Last year Apple filed for ten smart pen related patents and earlier this month a rumor surfaced from a prominent analyst claiming that Apple was aiming to introduce a smart pen accessory for Apple's 12" + iPad Pro later this year. On Wednesday Microsoft introduced a new digital whiteboard display system for the enterprise called the Surface Hub that accepts input with a Surface pen working in sync with their OneNote software. Their digital pen was emphasized in their Surface Hub patent that we reported on yesterday. Today there's news that Intel is forming a new Stylus alliance that will be formally announced in February. The first standards-compliant stylus is set to roll out in Q3. It's sure beginning to look as if 2015 will be the year that the stylus of old undergoes its biggest overhaul to date

The current situation regarding the stylus input for touchscreen devices is that every IC designer has its own stylus specifications. Users often find themselves unable to use styluses across different products as well as brands

Intel intends to change that

The chip-making giant is pushing for a standardised Stylus device, that works with all types of displays, be it a notebook ,a smartphone or a tablet

To get a deeper insight into what a standardised stylus would me, Take a Note 4’s stylus for example. You can take notes, dial numbers, highlight text, create your own doodles and still do numerous things that cannot be explained in the length of an article. However, with a standardised stylus, you could do all that, on a device with different config., display, processor or memory

Several chip designers have been invited to take part in the alliance and provide their inputs. Some of them are Atmel, Synaptics and Elan Microelectronics (EMC). Intel has also invited Asustek computer as well as Waltop, the stylus makers that Intel has invested in

It is obvious that this move is directed towards the tablet markets at first. A stylus as an accessory to a 12-inch device makes a lot of sense. The phablet market will benefit too. Nexus 6, iPhone 6 Plus and many of the big screen phones come without a stylus. Actually, only the Note series by Samsung comes with an in-built stylus. The big displays are much easier and fun to use with a stylus

Intel plans to announce the members of the alliance and a draft of the standard in February at the earliest and the official platform will start operating in April or May, with the alliance's first product is expected to launch in the third quarter"

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+ - Google gave FBI emails and digital data belonging to three wikileaks staffers->

Submitted by Ariastis
Ariastis (797888) writes "Google took almost three years to disclose to the open information group WikiLeaks that it had handed over emails and other digital data belonging to three of its staffers to the FBI under a secret search warrant issued by a federal judge. WikiLeaks were told last month of warrants which were served in March 2012. The subjects of the warrants were the investigations editor of WikiLeaks, the British citizen Sarah Harrison; the spokesperson for the organisation, Kristinn Hrafnsson; and Joseph Farrell, one of its senior editors. When it notified the WikiLeaks employees last month, Google said it had been unable to say anything about the warrants earlier as a gag order had been imposed."
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+ - Kim Dotcom launches end-to-end encrypted voice chat 'Skype killer'->

Submitted by SternisheFan
SternisheFan (2529412) writes "Kim Dotcom’s encrypted file sharing service has added free end-to-end encrypted voice and video chat through the browser.

MegaChat, which promises to keep video chats secure and private, has been developed by the Mega “Conspiracy Team” and is being described as a “Skype killer” by Dotcom.

“We are releasing #MegaChat beta step by step. Starting with video calling today. Text chat & video conferencing will follow soon,” said Dotcom.

MegaChat does not require software beyond a web browser to operate, unlike many other similar services, although plugins for Google’s Chrome and Firefox are available for “faster loading and added resilience against attacks”.

‘No US-based online service provider can be trusted’
The system allows users to share encrypted files having previously shared a personal decryption key with them."

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+ - Odroid-C1 Project->

Submitted by DougDot
DougDot (966387) writes "Back in July, 2013 I put together a couple of fun Raspberry Pi projects: an NFS and Minidlna server, and an XBMC home entertainment system component.

Last month I purchased a couple of Odroid-C1 units which looked interesting because for the same $35 as the Pi you got a slightly smaller SBC with approximately 6X the power.

Pi CPU: ARM 700MHz, C1; Quad-core ARM 1.5GHz
Pi GPU: 24 GFLOPS, C1: 54 GFLOPS
Pi 2 USB 2.0 ports, C1 4 USB 2.0 ports
Pi Ethernet: 100MB/s, C1 Ethernet: Gigabit

Both the Pi and the C1 draw approximately 3 — 4 watts when idling."

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Earth

Fish Found Living Half a Mile Under Antarctic Ice 64

Posted by timothy
from the we're-going-to-need-a-lot-more-line dept.
BarbaraHudson (3785311) writes "Researchers were startled to find fish, crustaceans and jellyfish investigating a submersible camera after drilling through nearly 2,500 feet (740 meters) of Antarctic ice. The swimmers are in one of the world's most extreme ecosystems, hidden beneath the Ross Ice Shelf, roughly 530 miles (850 kilometers) from the open ocean. "This is the closest we can get to something like Europa," said Slawek Tulaczyk, a glaciologist at the University of California, Santa Cruz and a chief scientist on the drilling project. More pictures here."

+ - Fish Found Living Half A Mile Under Antarctic Ice

Submitted by BarbaraHudson
BarbaraHudson (3785311) writes "Researchers were startled to find fish, crustaceans and jellyfish investigating a submersible camera after drilling through nearly 2,500 feet (740 meters) of Antarctic ice.

The swimmers are in one of the world's most extreme ecosystems, hidden beneath the Ross Ice Shelf, roughly 530 miles (850 kilometers) from the open ocean. "This is the closest we can get to something like Europa," said Slawek Tulaczyk, a glaciologist at the University of California, Santa Cruz and a chief scientist on the drilling project.

More pictures here."

+ - Is Pascal an Underrated Programming Language? 6

Submitted by Anonymous Coward
An anonymous reader writes "In the recent Slashdot discussion on the D programming language, I was surprised to see criticisms of Pascal that were based on old information and outdated implementations. While I’m sure that, for example, Brian Kernighan’s criticisms of Pascal were valid in 1981, things have moved on since then. Current Object Pascal largely addresses Kernighan’s critique and also includes language features such as anonymous methods, reflection and attributes, class helpers, generics and more (see also Marco Cantu’s recent Object Pascal presentation). Cross-platform development is fairly straightforward with Pascal. Delphi targets Windows, OS X, iOS and Android. Free Pascal targets many operating systems and architectures and Lazarus provides a Delphi-like IDE for Free Pascal. So what do you think? Is Pascal underrated?"

+ - Ask Slashdot: GPU of choice for OpenCL on Linux?

Submitted by Bram Stolk
Bram Stolk (24781) writes "So, I am running GNU/Linux on a modern Haswell CPU, with an old Radeon HD5xxx from 2009. I'm pretty happy with the open source Gallium driver for 3D acceleration.

But now I want to do some GPGPU development using OpenCL on this box, and the old GPU will no longer cut it. What do my fellow technophiles from slashdot recommend as a replacement GPU? Go nVidia, go AMD, or just use the integrated Intel GPU instead? Bonus points for open sourced solutions. Performance not really important, but OpenCL driver maturity is."

+ - Brought to You by the Letter R: Microsoft Acquiring Revolution Analytics

Submitted by theodp
theodp (442580) writes "Maybe Bill Gates' Summer Reading this year will include The Art of R Programming. Pushing further into Big Data, Microsoft on Friday announced it's buying Revolution Analytics, the top commercial provider of software and services for the open-source R programming language for statistical computing and predictive analytics. "By leveraging Revolution Analytics technology and services," blogged Microsoft's Joseph Sirosh, "we will empower enterprises, R developers and data scientists to more easily and cost effectively build applications and analytics solutions at scale." Revolution Analytics' David Smith added, "Now, Microsoft might seem like a strange bedfellow for an open-source company [RedHat:Linux as Revolution Analytics:R], but the company continues to make great strides in the open-source arena recently." Now that it has Microsoft's blessing, is it finally time for AP Statistics to switch its computational vehicle to R?"

+ - Chinese poise to buy O2 for ten billion British pounds->

Submitted by Taco Cowboy
Taco Cowboy (5327) writes "The second largest British mobile provider, O2, may be purchased by a Chinese, for 10 billion British pounds

Mr. Li Ka-Shing already owns 'Three', another British mobile provider. With the purchase of O2, Mr. Li will inevitably owns the biggest British mobile provider

Mr. Li Ka-Shing is also the owner of many key sea-ports all over the world, from Hong Kong to Panama to Europe and Americas

Mr. Li is also very closed to the Chinese government

Among Mr. Li's many investments, he also invested in a Silicon Valley startup called Hampton Creek, which produces a synthetic egg, made up of plants — http://www.wired.co.uk/news/ar... — which can be used to replace chicken eggs in baked goods"

Link to Original Source

+ - The workflow involved in purchasing a Metro Card->

Submitted by Taco Cowboy
Taco Cowboy (5327) writes "Slashdot being a geek site I am submitting a link to a very finely crafted workflow analysis comparing the buying of a Metro Card in New York Subway versus that in the Bay Area Rapid Transit

First, start with this simple workflow diagram — http://dhkzkmq0ef5g3.cloudfron...

Comparing the two you would notice that in order to add money to the Metro Card of the New York Subway you need to touch the touchscreen panel on the ticket selling machine at least 6 times. On the other hand, for the Bay Area Rapit Transit (BART), well, you see it for yourself on that diagram

The article does not only talk about the work flow per se, but also the insanely cumbersome UI which does no one any good

I hope y'all gonna enjoy the article as much as I did !"

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+ - Europe and China will team up for a space robotic mission->

Submitted by Taco Cowboy
Taco Cowboy (5327) writes "China and Europe aim to launch a joint space-science mission by 2021

On Monday (Jan. 19), the Chinese Academy of Sciences (CAS) and the European Space Agency (ESA) issued a call for proposals for a robotic space mission that the two organizations will develop jointly

"The goal of the present Call is to define a scientific space mission to be implemented by ESA and CAS as a cooperative endeavor between the European and Chinese scientific communities," ESA officials wrote in a statement Monday. "The mission selected as an outcome of the present Joint Call will follow a collaborative approach through all the phases: study, definition, implementation, operations and scientific exploitation"

The call envisions a low-budget mission, saying that ESA and CAS are each prepared to contribute about 53 million euros (U.S. $61.5 million at current exchange rates). The spacecraft must weigh less than 661 lbs. (300 kilograms) at launch and be designed to operate for at least two to three years, ESA officials wrote in the call for proposals

All proposals are due by March 16, and the peer-review process will start in April. Mission selection is expected to occur in late 2015, followed by six years of development, with a launch in 2021"

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