Problem is, when it is a tech product it has technological outperform all rivals, think, supercars. If they don't people will laugh at the idiots that buy them and as they are bought neither for use or comfort but for poseur value it kind of defeats the purpose.
The internet already is doing a lot of damage to the poseur value of products. Why supercar if you can't drive it like one, why branded clothing if you could spend less going to a tailor and get the same thing custom made and custom fitted, why sit in a big empty macmansion and be stuck with a long commute. When bullshit marketing controlled the airwaves, as it still does on the idiot box, sure the poseur spend big to be someone lies ruled but, on the internet everyone's voices are heard and marketing bullshit is being seen as marketing bullshit. In this case so much so, that Apple's marketing bubble is now deflating and they are desperate to pump more hot air into it.