Google Allows Sponsored Rankings...In Ads 234
A number of written that the sky is fallen because Google is allowing sponsored rankings. Of course, if you read the article it's the sponsored links on the right side of the page - where the ads have always been.
*yawn* (Score:3, Interesting)
I mean... what do these idiots want -- everyone to be listed randomly in the advertising section of each page, regardless of how much they paid? That just ain't the way advertising works.
I actually find the advertising useful on google.com. Hell, when I was searching for flower delivery companies online with google during vday week, I wasn't sure who to go with -- but the advertising results gave me several great options and I wound up using two of them.
Re:*yawn* (Score:1)
Re:*yawn* (Score:2)
That's what the search results and the directory are for. They are what draw in the visitors and provide value. The advertisements are presented seperately from the results and are the source of income which make the ranked results possible. Like the previous poster said, that's how advertising works. If you want prominant placement of your ads, you pay a premium.
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Extra! Extra! Read all about it [slashdot.org]! Slashdot editors censor dissenters [slashdot.org].
Re:*yawn* (Score:2, Interesting)
I find Google's practice MUCH more appealing than banner ads, search results that have been paid for and that aren't clearly identified as sponsored or "advertisement", or worst yet- popups/popunders.
-Sara
Re:*yawn* (Score:2, Interesting)
Re:*yawn* (Score:2)
Microsoft makes some very good products; they're just not as good as they could/should be. I love to hate them too, but give credit where credit is due. Despite their methods, Microsoft has built a very user-friendly, consistent, functional suite of products. They even have some really good ideas once in a while that they didn't "aquire".
Re:*yawn* (Score:2, Interesting)
The only difference is that the ads that do happen to appear at the top get charged more, which is fair enough, as they're appearing in a more effecitve space. The ads are still text-only, fast loading and still reasonably unobtrusive. And this is geared solidly towards showing relevant ads only, which is good for everybody.
The reason I don't often click on ads these days is because I don't want another credit card, have no interest in yet another casino or any of the other ads we've already seen over and over again. Anything that introduces more variety and relevance in advertisers is a great move in my book.
Re:*yawn* (Score:2, Interesting)
Uh huh.
This is exactly the kind of search where web ads are useful. Google only display's relevant ads (you're not going to get an ad for computer hardware in the middle of that hunt for flowers... barring pretty, fluffy floral computer cases), so it actually gives you additional information - the companies that are big enough to afford advertising and who you may want to do business with (or, alternately, who you may want to avoid because you want to give your business to a smaller company).
Like many others, I fail to see anything to complain about with this. It makes logical sense from all three points of view - Google's, advertisers, and searchers.
Re:*yawn* (Score:2)
.
Re:*yawn* (Score:2)
To see funny (or whichever you want) posts, go into your preferences and give a +6 bonus to comments rated funny and -6 penalty to all others (adjust as you see fit) then view comments rated 5. Crude but effective. I guess it's effective; I haven't tried it. =)
This is the way it should have been. (Score:5, Insightful)
Before, all advertisers paid a set fee and were randomly displayed in random order. Now there highest paying customers are shown first.
While I wish they didn't do this, as it affects our advertising budget, I think this is logical and I support their decision to make money. After all, if google doesn't make money, they'll go under and we'll all lose access to the best search engine.
Re:This is the way it should have been. (Score:5, Interesting)
They've instituted a safeguard so not only is spamming not useful, it's barely an option. The items that people are most often interested in are the ones that you'll see most prominently.
Go Google!
It's not that pure... (Score:5, Insightful)
In Overture (goto.com, renamed) you are ranked by bid. If I want to close out a category, I can try to sneak in some irrelevant links (irrelevant with poor wording, for example) to minimize clickthroughs. I've still blocked a space from the competitor, but I likely pay little because I won't get clicked on.
The reason that this makes sense for Google is purely economic. Right now, in popular categories, their adwords are over-subscribed because people can't win the search terms. In unpopular categories, people just optimize for Google and get in the real results, not paying for ads.
A CPC deal allows much cheaper rates for unpopular terms (5 cents/click compared to 8-12 cents per impression based upon placement), while allowing competitive categories to be bid up.
However, the click-pop isn't a user-benefit, it's a Google benefit. The old system moved the clicked on ads to the top (where Google charged more, but you got better clickthrough so it was fine). The new system takes into account your CPC bid and click throughs.
That makes sense. If I am willing to pay 10 cents a click but get twice as many clicks as your 15 cent ad, I pay Google more per page, so Google wants to run my ad.
The real system is likely not that simple, because Google's bid-protection automatically down-bids you to be 1 cent above the person below you. Therefore, like on Ebay, you can bid the max that you are willing to pay.
It's an intelligent system. Google is entitled to run ads. Their advertisements are clearly marked as ads and separated from the editorial. The problem with search engine ads isn't that they run ads, or even targetted ads, its that the search engines intentionally try to confuse you as to what you are getting. The other problem is the bait-and-switch strategy. Several meta-searches built up user bases by giving great results with intelligent use of the engines. Once they got users, they switched to completely CPC systems to leverage their userbase until they got fed up and left.
Repeat after me, there is nothing morally wrong with ads. Poorly done ads that slow my connection make me leave your site, but I haven't been robbed. Making money is not morally wrong.
Alex
Re:It's not that pure... (Score:2)
Any plans to update to DOS...?
Cheers,
Ian
Re:This is the way it should have been. (Score:2)
So if the Widgets R Us' ad is getting the most click-thrus by users looking for widgets, then their ad would start appearing at the top of the list.
It's a sort of ad-relevance ranking that fit pretty well with the general google page-rank method I think.
I'm not opposed to google allowing ppl to pay more for better ad placement in that right column--i don't feel like it interferes, misleads, blah blah blah etc. with the quality of my searches. the right column of ads is clearly distinct from the search results. it's not like they're allowing ads to masquerade as search results.
Re:This is the way it should have been. (Score:4, Informative)
i just found this google faq [google.com] about ad positioning, too.
Re:This is the way it should have been. (Score:3, Insightful)
Re:This is the way it should have been. (Score:2)
people that think this way obvious didn't read the story or they lack some sort of common intelligence.. the sites that pay money don't get listed first in searches, they get listed first in the "sponsed links" section that is obviously ads and has been around for quite some time. The normal search results still aren't biased and probably never will be at google. Google has always made a pretty clear distinction between the real search results and the paid placement results listed to the side.
The only bad thing about their new plan is that smaller businesses that think search engine ads are a good idea, will now have to pay high rates to play in the same league as bigger businesses, since now the ads are ranked somewhat on the amount paid for placement as opposed to being first come first serve like before.
Waste of Space (Score:2, Redundant)
Given that it isn't the case, this isn't worthy of comment.
Hold on! I've commented! Damn!
Product Link (Score:3, Informative)
For crying out loud people, here's the link [google.com]
Re:Product Link (Score:3, Informative)
Re:Product Link (Score:2)
If the first person bids 11cents, they've now locked out the person paying much more.
So, no, you can't get locked out strictly on price. You have to suck as well.
Re:Product Link (Score:2)
If it doesn't, only then will they check the n + 1 ad(s). Becuase of this, the first ad will probably stay #1 for a long, long time, even if it does suck.
Call this the MTV Total Request Live phenomenon. On that show, they had to retire certain videos. Why? Once something became popular, it quickly went to the top ten. Then, it stuck there, becuase it was played over and over gaining populatiry. People then voted for it over and over, becuase it was the only thing they saw.
Link to another search engine for the story? (Score:5, Insightful)
You could have simply gotten the information from the horse's mouth [google.com].
Linking to an article that tries to stir controversy and sway readers away from Google is highly sketchy. Google has nothing to hide by this, and even the Slashdot editor who posted this story admitted that it's nothing more than they've already BEEN doing.
They sell ads that show up on the side. We'll always know which results are real and which aren't. The real ones show up in the middle; the results that are paid-for advertisements show up on the right in colored boxes and are clearly marked as advertisements.
Most of the time these "advertisements" are more often useful things than typical gimmicks that you find with image banner ads (i.e. click the monkey - win cash!, if this is flashing you won $100,000, etc etc etc).
It's fine when you dump on Microsoft because they're evil
But don't sling mud at Google. They're just trying to stay profitable so we can continue to use their great service.
EricKrout.com
Re:Link to another search engine for the story? (Score:3, Funny)
(i.e. click the monkey - win cash!, if this is flashing you won $100,000, etc etc etc).
awww... it's not flashing! :(
well, maybe next time...
Re:Link to another search engine for the story? (Score:2)
Hear Hear!
Quite often when I do a search its the Ads that show up what Im after. As keywords get ever more generic it can be difficult to find products in the sea of information. On the odd occassion when I can't find a companies web address chances are they'll show up in the Ads as often as the search results.
The day google take the money of the 'slap the monkey' guys is the day I give up on the web for good.
Not really... (Score:3, Interesting)
Hopefully this new advertising system won't make it harder to distinquish between real results and advertiser's links. Just as long as I can get the relevant results I'm used to, I don't think I care.
Lousy Journalism (Score:2, Insightful)
Sounds to me like excite is just jealous because their business model failed.
The Sky Has Not Fallen (Score:5, Insightful)
The few key points that prevent me from worrying me about this are these: They will continue to distinguish between search engine results and advertisements and keep the ads separate from the results, to the right side of the screen. For this reason, that article and the title of this on SlashDot seem to be alarmist and misleading. Google is maintaining its integrity, at least for now.
One might also note that Excite, which published this article, uses Overture for its results, and labels them "Search Results for: [term]." Might they have a bias?
Re:The Sky Has Not Fallen (Score:2, Insightful)
This story has nothing to do with Excite!! It's from the AP (Associated Press) Wire. Jeez guys, quit looking for conspiracies
Here is a link to the most updated AP article on the subject:
http://wire.ap.org/APnews/main.html?SLUG=GOOGLE-A
Give it a break!
Re:The Sky Has Not Fallen (Score:2)
huh? (Score:3, Insightful)
I guess Hemos just wanted to use the dollar icon on the front page. *shrugs*. Nothing to see here, please move along.
The change is...? (Score:2)
Okay and...? (Score:1)
At least it isn't like.. *ahem* some other search engines who provide links for paying customers first, then the rest of the "riff-raff". Frankly I thought the add links were already quite relevant. Of course, I don't even click on these adds, but I appreciate that they keep out of my way when I'm searching for something! I'll keep on appreciating it as long as Google realizes that they have something truely golden in their search engine itself and don't sell out like the other guys.
The Google Appliance [google.com] is an example of a great idea, and a good way to keep the money rolling in.
Selling rankings is deviously clever (Score:3, Insightful)
The practice that I'm talking about here is that of selling relative rankings in an advertising medium. The beauty of the system is that the value of advertising really does "float free" in the marketplace, but at the same time empowers the seller of the ad space to keep prices up without looking greedy.
In the case of eBay, they keep adding new "features" you can use to increase the relative profile of your auction. Each of these features costs money, of course (other than a couple of basic ones which are included in the cost of a basic auction). Rather than ratchet up the prices on these features, eBay seems to prefer to add new, fancier features which cost more money. But note: these new features have the side effect of making the older features less valuable because they aren't the biggest eye-catchers on the block anymore. This means that the cost of the highest-profile feature keeps going up, even if all the prices of existing features are static.
In searching for precedents to this, I remembered the plain old printed White Pages (TM in various locations, no doubt) telephone directory. This doesn't accept ads, but over time they've gone from "every listing looks the same", to "pay extra for a bold entry", to "pay even more for a SUPERBOLD entry", and so on.
Re:Selling rankings is deviously clever (Score:2, Funny)
Hell man, It's slashdot. Reading the article is hardly the point! Geesh, you new here?
=)
How dare they!? (Score:3, Funny)
God damn them, damn them all to the fiery pits of hell!
Let the market take care of this... (Score:5, Interesting)
Its all about cost/benefit analysis...
The last time I checked, google is allowed to make a profit. Google is also allowed to fail miserably if the customers don't like it.
Goes right back to the free market world, and costs.
So if "the cost" of trying to find something on the net gets too high on google, then google will be forced to find another source of revenue when their customers leave.
Simple as that. The market is a harsh place. If we love our google, we have to pay for it. Otherwise, no money means no google. So you have to scroll down the page. Well, that is a cost of freeloading. Ask the people who used to pay for Lexis/Nexis (sp?) what solid, usable information costs.
Even abcnews.go.com has banners before you get to the news. It is coming. Really, it is a minor annoyance, and not much more IMHO. I certainly won't stop using google. I hope the make all the money in the world, they serve a real purpose on the net.
Support to google (Score:1)
Sometime, I click on these ads to help keep money come to google.
I request all those who want to keep using google to do the same.
A
Microsoft Allows Smart Tags... In Newest Browser (Score:2)
Quick, post something nice about AOL now!
Re:Microsoft Allows Smart Tags... In Newest Browse (Score:2)
A number of written that the sky is fallen because Microsft is allowing smart tags. Of course, if you read the article smart tags are only implemented in the latest version of thier browser - where new features that some people like and others don't have always been.
Agreed, no big deal. I'm still using Netscape 4.7, it just gracefully fails to render most of the modern junk that I don't want to see anyway.
Al.Non-issue (Score:2, Insightful)
Thank god (Score:1)
Timeline (Score:2, Interesting)
2. Then they introduced sponsored links, NOT results.
3. Now for the first time, they actualy *rank* , the sponsored links based on who_pays-more.
I am not a star gazer, but it is hard to miss the current over here. Google sucessfully cashed in on the Page Citation Model [stanford.edu] , now for the Pre-IPO Google Inc. bsuiness sounds more interesting.
But lots of new cool stuff keep appearing on those pristine pages..i would surely like to see that continue. And..boy! do these things really mess up their interface.
Damn it. (Score:4, Insightful)
I thought slashdot collectively stopped caring about this kind of non-issue pap back in 1998.
- A.P.
Re:Damn it. (Score:2)
where have you been the last four years?
;)
Re:Damn it. (Score:3, Insightful)
So how can it be that corporate goons got ahold of Google?
hardly obtrusive (Score:3, Informative)
I agree with others who say this isn't newsworthy, but to comment, the excite article does say explicitly that the sponsored links are "on the section of Google's site that's devoted to sponsored links" - ie... the side.. in really small writing.
why didn't anybody kick up a stink when yahoo started putting on pop-up windows? or when groups.yahoo started making you click thru an ad randomly when reading message?
google has to make money from somewhere.. may as well be little tiny ads that nobody notices.
English? (Score:1, Funny)
Come on. Many thousands of people read this site. Is it really that difficult to phrase things in proper english?
"A number of [people have] written that the sky is fall[ing]/[has fallen] because Google is allowing sponsored rankings."
Was that so hard?
A very curious behaviour.... (Score:3, Interesting)
Popular online search engine maker Google Inc. is introducing a new program that allows Web sites to be displayed more prominently by paying more money - an advertising-driven system derided by critics as an invitation to deceptive business practices.
Remember, the deceptive business practise could be on either side -- Google or the advertiser.
About a week ago, I was looking for a good deal on a pair of quality Vasque Sundowners [google.com]. In searching for that, two coloured ads appeared above my search results, each offering the "best selection" in Vasque footwear.
The only thing is, one of them had no Vasque anything in stock.
Strangely enough, I just did the same search to try and prove my point, but only the REI ad appears anymore; The two-bit footwear company no longer has an ad up there. Now, this might well mean that their ad rotation is over, but I found it interesting nonetheless.
On that note, how hard would it be to make a search engine smart (ethical?) enough to search a website to assure that the keywords people bought have something to do with the products on their site? Or is that just counterproductive to a coherent business model?
Don't Bitch. Click through. (Score:3, Interesting)
I make an effort to click on an ad when it follows from my search anyway. If I'm looking for Linksys's support page, and it turns out that LinkSys has paid for an ad at the side, I'll click through. It's not so hard.
I want Google to survive, so I'll glance at their ads, and I'll use them when I can.
Just a thought (Score:2)
Say letting us to specify the catagories while searching e.g "aspect catagory:academic" to prevent unwanted commercial info.
It actually help google's client accurately focusing on right market segment, thus make their money-spent worthy.
Your view in this is greatly appreciated.
Re:Just a thought (Score:2)
Google isn't using paid ranking, they're ordering the text ads according to who paid more for them.
Overture? (Score:5, Interesting)
A quick google search on "Excite Overture" leads to an article about how Overture is the company that runs paid ads on the Excite search engine.
So this story is not about how some people are stupid and think google is shady, but about how some people at Excite apparently are both stupid and shady.
Re:Overture? (Score:2, Informative)
Nothing sinister from Excite. My guess you can find this news article on a bunch of sites, and will be in the computer section of tommorow's paper.
Re:Overture? (Score:2, Informative)
The Sky HAS fallen... (Score:1)
See this is the problem with assuming causal/effect realationships. The writers correctly determined that the sky was falling but failed to realize the actual cause was that Slashdot editors actually READ the story and CORRECTED peoples inflamatory assumptions.
Bush makes it official... (Score:1, Funny)
... Google has joined the "Axis of Evil."
Money rules all (Score:2)
- Radio stations play more songs from those companies do most advertising
- Supermarkets charges suppliers 'placement-fee' if they'd like to have their goods placed at better position on shelves.
- Publishers pay to get good books reviews.(*cough* Amazon*cough*)
- Oil companies pay to get politicans work for them.
Can't blame them (Score:2, Interesting)
I mean really, how much money do you think Google pulls in through their ads? Do you think that cost per month can even pay for their electricity costs for powering and cooling 8,000 machines? How in the world do they do it?
Licensing (Score:3, Informative)
It's NOT the ads on the right (Score:2, Insightful)
The ads appear at the top of the search results. Observe this search [google.com] for computer software. Of course they are quite plainly marked and it's not a big deal.
I just find it interesting that slowly, but surely, Google is doing away with the things that made it unique in the field (at least from a commercialism standpoint).
Oh well...
Google slashdotted (Score:5, Funny)
Re: (Score:2, Funny)
Hooray again as Google leads the way (Score:5, Insightful)
It's sadly quaint to work on the proposition that high integrity is an asset to a money-making company. Google appears to understand this with their refusal to dilute the value of their search results.
Here's hoping that they prove to the world that making money hand over fist is consistant with that attitude, maybe even derived from it.
Car Shopping (Score:3, Interesting)
MSN search order:
http://carpoint.msn.com/homepage/
http://yello
http://www.invoicedealers.com
http://www.carsdire
http://www.dealernet.com/
http://www.auto
http://www.autovantage.com/
http://ww
Yahoo! search order:
http://www.chicagocarshopping.com/
http://cart
http://www.avis.com/
http://www.nationalcar.com/
http://www.enterprise.com/
http://www.dreamcarrentals.com
http://www.alamo.com/
http://www.thrifty.com/
http://www.ecars.com/
http://www.dollar.com/
Google search order
www.autobytel.com/
carpoint.msn.com/
www.edmunds.com
www.aeclassic.com/
www.csi-auto.nl/carshopping/
www.carshopping.n
www.econedlink.org/lessons/index.cfm?lesson=EM1
www.cars.com/
www.tex-net.net/cartips_info.htm
www.womanmotorist.com/cntshopping.shtml
What has more relavance? Who purchased their way on to who's list? Who's searching technique was exploited to earn higher marks?
Oh no! When I think about all the crap I learned in High School, it's a wonder I can think at all. Although my life of education never hurt me none, I can read the writing on the wall.
God forbid anyone makes you use the processor between your ears to filter information instead of spoon feeding processed pasturized iradiated crap into your hamburger mind.
Can't do a propper search? You don't even need to be on the internet. It is in fact dangerous for you to be here. You are probably the type of person that responds to spam mail.
In other words, Google is a good company but they need to earn money too. Otherwise they will be weak and get purchase by Microsoft or AOL just like every good online service.
Remember when hotmail was run on Linux? Remember when ICQ passed its first million users? Remember when Hitbox, Realplayer and Gozilla! didn't track the crap out of you?
Let Goggle Be Google and spend your time worrying about The DMCA, Microsoft's Monopoly and the kernal forking
Never actually saw an ad on Google... (Score:2, Interesting)
Colorful ad boxes all down the page...
Sky is definitely not falling. (Score:2)
-Restil
If they bother you that much... (Score:4, Interesting)
CSS 2 Selectors [w3.org] provide enough power to nuke most banner adverts, and, if you're clever enough, remove these text ads.
CSS 3 Selectors [w3.org] should be even better, and let you do it on a per-website basis, which might be useful if your rules to nuke Google ads are too general to apply to all sites.
You will need a browser that impliments them, though; Opera and Mozilla support most CSS 2 selector syntax, but IE6 does not.
You can use the same techniques to override ugly colour schemes, change font styles and sizes and even include content. Just define it all in a user stylesheet; that's what it's there for.
I might revive my banner killing user CSS actually, it worked quite well.. but I don't think I'll bother with Google :)
Re:If they bother you that much... (Score:3, Informative)
Re:If they bother you that much... (Score:2)
Trying to remove adverts in a standards compliant way is also rather interesting, since you start to notice all the hacks sites use to make your life difficult.. even SlashDot uses some JavaScript to dump a webbug and the banner on you.
To get people started:
a img[width="468"][height="60"] {
display: none;
}
eBayGoogle? (Score:3, Interesting)
The next step would be for Google to step up and show users exactly what each advertiser was paying for each user's mindshare.
Users: No harm, Advertisers: GREAT !! (Score:2, Interesting)
Zeitgeist (Score:2, Interesting)
Seriously tho, sites that use text ads like Google and scoop (and k5 soon) already have my respect for being cool techie sites. Not showing me banner ads (which Mozilla easily blocks anyway) shows that they respect me.
google got where they are because they are smart! (Score:2, Interesting)
if the paid ads in google are likely to compromise on the quality of my searches, i'll search somewhere else. simple!
which means that unless they are very dumb (and we already took care of that in subject itself), google will not let the ads piss off its users.
so we can continue to keep google as our homepage and let them make some money for that.
Google is doing well (Score:3, Interesting)
Kudos to them for keeping their values while allowing a decent business model to evolve.
I can't help but notice... (Score:2)
Which you may remember was recently bought by (i believe) Infospace, a subsidiary of Microsoft
I don't recall (Score:2)
What stop's a competitor hammering your ad? (Score:2, Insightful)
No problem (Score:2)
(2) Ads are still positioned strategically. If you type in "Mercedes Benz", you get text-based ads which are relevant to Mercedes Benz, not some little porno-ad or something else unrelated to what your looking for. The unified, integrated browsing experience is preserved.
However, on the down-side, their ads still more "get your attention" ads than informative ones. For example, the Mercedes Benz ad is:
"MERCEDES BENZ - Get FREE Price Quotes on New & Used Cars - Click HERE!"
Right away, the capital letters make it difficult to read and seem like a cheap spam-scam e-mail you get. This isn't really google's fault, but that of the people who pay them to put their text-based ads there. So it fall on us, and google, to educate them.
While these flashy things may work on the stupid user, most people on the Internet aren't stupid. Lets qualify that -- most people don't stay stupid. Everyone starts out stupid. Most people reading this probably followed through on a few of the too-good-to-be-true SPAM e-mails which promised free-mojo or whatever. But after a few times of being duped on the internet, people realize that anything on the internet which talks of getting anything "FREE" is usually: (1) an outright lie; (2) a scam; (3) qualified in some way...(i.e., the "free" adult sites which want you to submit your credit card number, when you don't want to do that). There are a few exceptions, such as "Free" software. But most users can eventualloy tell a real "free" deal from a scam. Usually, the difference is that people who are really giving something away for free -- whether it be free porn, free books, free music, or fee software -- don't flaunt it.
Furthermore, even if these ads fool people into clicking on them, that's as far as it goes; once people realize there is no free deal, they leave.
Now, of course advertisements have to have the effect of drawing your attention to them. But they also have to have the effect of saying something meaningful about the product, which can be interpretted by the user. HINT: saying "GREAT DEAL ON NEW COMPUTER" doesn't tell me a thing, except that its probably NOT a great deal. Something like, "Gateway 2GHz computer for $1000" does tell me something. Also, quit it with the $999.99 thing.
In short, advertisers have to stop treating us like we're dumb. Because while most people who start out on the internet are dumb, they wise up quick. Now, to illustrate, let me create 3 advertising examples and critique them.
1: The typical "we-the-advertisers-think-your-fucking-dumb" ad.
"GREAT BUY! GREAT DEAL ON GATEWAY COMPUTER! MUST CLICK !NOW! TO GET IT!!"
Note, the fact that the ad tells us almost nothing about the product they want us to buy, except that its a computer and we supposedly get a good deal on it. This ad is clearly aimed towards stupid people. And whether or you do get a great deal, the impression I get from this type of ad is that its not a great deal and they're trying to fuck me up the ass. Also notice the use of ALL CAPS and !EXCLAMATION POINTS! in this ad. Two more indicators of a useless ad.
2: The ad that tries to inform the novice user.
"Get a Gateway computer with a color-printer, CD-writer, DVD-player, and scanner for $1000"
This ad doesn't list any real specifics -- just stuff that's usually standard. But it does tell you the price, and some of the accessories you get. This is something that might be valuable for a novice, who's probably looking for a "well-rounded" system, and can't really comprehend fine details like MHz, RAM, rpm, etc. Those type of details would simply confuse the novice.
3: The ad aimed at the knowledgeable user.
"Gateway computer with 2GHz CPU, 512MB DDR RAM, 2x40GB 10,000rpm SCSI hard drives, 128MB Quadro-4 GPU, and standard accessories for $1000"
Now, this ad clearly tells the intelligent user something: namely, alot of details which really tell you how good of a system it is. This type of ad is very useful to knowledgeable browser. Of course, its useless to someone who doesn't know what a GHz is, or what rpm is. Its also useless to someone who doesn't know what is good for these types of values. Even advanced users have difficulty comparing the "speeds" of different computers in MHz'. For example, if you want the best CPU, do you get a MIPS CPU used by SGI which runs at 600MHz, or an AMD 1.9GHz MP CPU? Well, most of us probably know that the MIPS is better, but that's just out of experience or hear-say. We can't really quantify it.
Summarizing it all, in short, the best types of ads are #2 and #3, the worst #1. It is reasonable that ads should combine #2 and #3.
In the news (Score:2)
MSNBC: Google unveils new program that lets Web sites bid for advertising [msnbc.com]
Washington Post: Google Introduces New Program [washingtonpost.com]
Both are almost identical, and somewhat criticize Google's actions: Online search engine maker Google Inc. is introducing a program that allows Web sites to be displayed more prominently if sponsors pay more money - an advertising-driven system derided by critics as an invitation to deceptive business practices.
Re:err (Score:1)
Re:Where are these ads? (Score:1)
Re:Where are these ads? (Score:1)
Re:Where are these ads? (Score:2, Informative)
Re:Where are these ads? (Score:1)
http://www.google.com/ads/images/ads-homepage.g
Looks like that option is down, because a week ago I searched for "snowboard" and got 5 boxes down the right hand side, now I can't get any to show up... strange.
Re:Where are these ads? (Score:1)
Google has had the ads atop the results (as well as off to the side) since they debuted the system. They do charge more, but they're still on a fixed cost.
Re:Where are these ads? (Score:1)
Re:BFD (Score:1)
Re:BFD (Score:1)
Re:BFD (Score:4, Insightful)
In fact, I even find this useful. If I'm looking for a product or service, I have been known to click on a sponsored link in the past. I've even bought things from them.
Re:Search Directory (Score:1)
Re:Search Directory (Score:2)
Altavista started as a research project, much like Google. When it first came out, it was undeniably the best search engine on the web, much like google. Not only did it become useful, it was based on awesome technology (alphas and 64-bit hardware, hell yeah!), much like google( they use clustering).
However, Altavista was made at Digital, which can't market. Google has a profitable business set up around remaining lean and employing some of the most brilliant people in computer science.
Does that sound like the type of organization that would turn to being a yellow pages?
BTW, Google does use the open directory AS a phonebook/yahoo style directory. They're SUPPORTING Open Source without having the ability to close that later. Don'tyou think they'd be starting their own directory now if they wanted to do that later?
Trust me, Google is by nerds, for nerds. And since it's privately owned (and making money), it's going to stay that way.
Re:Search Directory (Score:1)
Hope you can read l33t sp33k.
Re:Search Directory (Score:1)
Funny you say that, since that's the exact search engine model they're replacing. For example, yahoo's search engine is now powered by google...
There's nothing wrong with making a buck. They're still being awfully nice about it. Infact quite often, those ads are actually worth clicking on because of how targetted they are.
Re:Search Directory (Score:1)
If there is one thing I belive good has, it's integerity. They haven't change a bit (for the worst) since they started and the more I read about them the less it seems like they will change for the worst. They are a company and know how to make money -- change for technology and clearly labled paid search results that no one could confuse with normal search results. They make money, we get a great search engine. Now, why would they change to being a primarly a searchable directory?
Re:Search Directory (Score:2)
But, since Hemos' comments went unnoticed, allow me to quote the article:
The system lets Web sites raise their bids to increase their chances for higher placement on the section of Google's site that's devoted to sponsored links.
[emphasis mine]
Is that clear enough, or do we have to break it down into exclusively monosyllabic words for you?
Re:Search Directory (Score:1)
Hehe, asking him that question is sort of like handing out reading instruction manuals to the illiterate.
Think links (Score:2)
Now, Scientology boosts its rankings by having many Scientology-owned sites crosslink to one another (a standard Scientology tactic- for years they were buying up copies of Dianetics to keep its sales figures high...)
However, you can't really be arguing that 1-800-Flowers has nothing to do with flowers!
Re:Then why did you post it, Hemos? (Score:3, Interesting)
Tomorrow's headline: "Google renounces ads, revenue"
that would be the *last* step to the end of google.
any high-volume site like google needs revenue to even exist for a day, so there is a natural conflict of interests. i think google has handled this problem better than most.
hell, SLASHDOT's ads are more obstructive.