Well, I dunno. It seems like blaming Fitbit for Pebble's financial failure.
Let's take a consequentialist view of matters. If the rule is you have to buy the whole business and continue to operate it, even though it's losing money, Pebble goes out of business and it's customers and debt holders suffer. If you can sell of just the good bits without the obligation to continue running the failing as before, the customers suffer but the debt holders get some relief. Which approach is better?