I can't find the reference but I do recall the earlier story. I also recall someone trying to get the company to accept his son and his associated student loan debts [plus provide said son with food, shelter...] - the company refused and I believe he threatened to take them to court for not honouring their contractual obligations.
Not sure how it ended up - but if a few highly publicised cases showed how companies weaseled out of their side of a bargain perhaps we could end up with more equitable and sane contract terms.
Perhaps that's too much to ask - maybe just settle for clear, simple expressions
You give us money - we graciously let you use (not own) our stuff - we don't guarantee that it will work or that we'll support it - you can't bank on it working in the future (esp. if we decide to break it to force you to buy an upgrade) - if you even dare to think about looking at what you've rented we will bankrupt you - and "all your data are belong to us"