Comment sic transit gloria Microsoft (Score 1) 179
Microsoft, like most corporate giants, started small with a founder or founders who had a good product or service. He/She/They proceeded to build the business, expand the product line, grow the customer base, and
The board then hires a CEO they think will do well, and it will seem to go well for years as a combination of corporate inertia and loyal employees and a devoted customer base all help to maintain the illusion. The board and its hired-gun CEO, however, were not there at the founding; they did not have the vision nor the drive and commitment to build the business in the first place and they are usually not competent enough to keep it afloat forever. There's always some CEO who is champion of some bright new idea to overhaul or re-do things or take "bold new steps" or some other drivel to "reinvigorate" the business. Everybody has seen Steve Jobs in a turtle neck boldly launching something and all these lesser players know the drill... but they usually so misunderstand the company they are leading that they drive it into the ground. When the incompetence is at peak, they will sell-off units/divisions and claim this retraction from a marketplace their predecessors were competent enough to enter and serve, and claim something stupid like they're "right sizing". It's a delusion, a mis-diagnosis of the actual problem that needs fixing. I suspect we're seeing a form of this common corporate disaster unfolding.
Microsoft's problem is NOT that the products are written in C/C++ (they became a mega-successful company on that very codebase)
Microsoft's problem is that every version of Windows is more bloated and more of a form of spyware than its predecessor. Coding it in Rust won't fix ANY of that. They can re-write their entire codebase in Forth or FORTRAN or any other bleeping language and it will have no impact on the actual problem. The company was born in the American culture with a team of young Americans (for better or worse) and this included the Yankee attitude that a person's personal computer was THEIRS and their data was THEIRS and what a person did with his computer was nobody else's business. Instead of leasing a computer and its OS, you could buy a computer and buy a Microsoft OS and then use it privately and securely and what you did with it was nobody else's business. The company's current CEO is not from the American culture (no, not skin color, CULTURE) and seems to not understand the entire POINT of the 1970s and 1980s microcomputer revolution. Not understanding the point, and not "getting it" on the independence and privacy stuff means he's gonna drive the company into a serious ditch at some point.
There's a massive corporate graveyard somewhere where the corpses of many dead former giants of industry lie, whose ghosts are anticipating the arrival of another former marketplace titan, named Microsoft. The investors need to keep an eye on this one. If the company does not straighten out and re-acquaint itself with the very reasons it exists, it will run out of time and it will become a rotting corpse of itself and get parted-out by some future idiot CEO trying to "right-size" it....