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Comment Re:Bentley to be irrelevant for 10 years - got it (Score 2) 114

by sandoval88419 (#60694316) Attached to: Bentley Will Ditch Internal Combustion Engines By 2030

Like you I think 10 years is too slow. The message is more like saying: "we can't".

Indeed I didn't know before your post that Bentley was owned by VAG and it makes sense: VAG is a manufacturer of low-end, low-performance but cheap vehicles. VW, AUDI, SKODA are all low-end cars.

For decades they've invested billions in marketing to deceptively raise the price instead of in R&D and innovation. For several years now their technological debt in car manufacturing has been blatantly showing.

Any technological evolution is way too complicated for VW to achieve and they won't be able to make EVs.

Comment Re:One good thing... (Score 2) 93

thank you for the informative links. IMHO VW fail way behind their competition. They produce the worst and the most unreliable diesel engines compared to BMW, Mercedes and PSA. That is why they resorted to cheating.

VW is by far very overrated, they manage to sell car thanks to a very aggressive marketing and lots of product placement. They deserve to be forgotten and their management to be jailed.

Submission + - Finland To Introduce Law Next Year Phasing Out Coal (reuters.com)

Submitted by Anonymous Coward
An anonymous reader writes: Finland will introduce legislation next year to phase out coal and increase carbon taxes, a top government official told Reuters, which would require the country to find alternative energy sources to keep its power system stable. Coal produces roughly 10 percent of the energy consumed by Finland, which is the Nordics’ heaviest coal consumer and burned about 4.1 million tonnes of oil equivalent in 2016. “This strategy has a goal of getting rid of coal as an energy source by 2030 ... We have to write a law ... and that will be next year,” Riku Huttunen, director general in Finland’s energy department, said. The law will, however, leave “room for manoeuvre” to ensure security of supply, he said, meaning coal-fired power plants could still be available to avoid the risk of blackouts. Finland is increasing its nuclear capacity, which could replace coal. But that may not be sufficient, a Nordic power trader said, as Finland will receive less nuclear power from neighboring Sweden, which is phasing out two reactors. Helsinki is raising its nuclear power capacity to reduce dependency on Russian energy imports. Two new reactors, Olkiluoto 3 and Hanhikivi 1, are due to go online in 2018 and 2024, respectively.

Submission + - Near Earth Asteroid Florence Makes a Close Pass

Submitted by kbahey
kbahey writes: A big, bright, near-Earth asteroid known as 3122 Florence, made a safe fly by yesterday.

Florence is classified as a Potentially Hazardous Object. At its closest, it was about 7 million km (4.4 million miles) away from earth.

It is still visible in amateur telescopes over the next few days where it would be seen to move over several minutes against the background stars. It can be located using this map.

Submission + - Why Steve Jobs Loved the iPod Shuffle (wired.com)

Submitted by mirandakatz
mirandakatz writes: Apple recently announced that it's officially discontinuing the iPod—sad news for anyone who'd prefer to not have to lug around an entire phone to listen to music. At Backchannel, Steven Levy offers a requiem for one discontinued iPod in particular: the Shuffle. The Shuffle, he writes, was unique in that it was an iPod stripped down to a single basic function—and, as Steve Jobs told Levy in 2005, it made the perfect gift for inculcating young kids in the ways of Apple. “I will go buy them one of these for 100 bucks apiece,” he told Levy, referring to why the Shuffle was an especially appropriate gift for his daughters, six and nine at the time. “They’ll probably lose them in 60 days. But they’ll get into it this way.”

Submission + - SPAM: P&G Cuts More Than $100 Million in 'Largely Ineffective' Digital Ads

Submitted by schwit1
schwit1 writes: Procter & Gamble said that its move to cut more than $100 million in digital marketing spend in the June quarter had little impact on its business, proving that those digital ads were largely ineffective.

Almost all of the consumer product giant’s advertising cuts in the period came from digital, finance chief Jon Moeller said on its earnings call Thursday. The company targeted ads that could wind up on sites with fake traffic from software known as “bots,” or those with objectionable content.

“What it reflected was a choice to cut spending from a digital standpoint where it was ineffective, where either we were serving bots as opposed to human beings or where the placement of ads was not facilitating the equity of our brands,” he said.
Link to Original Source

Submission + - SystemD wins at the pwnie awards (theregister.co.uk)

Submitted by darkpixel2k
darkpixel2k writes: Where you are de-referencing null pointers, or writing out of bounds, or not supporting fully qualified domain names, or giving root privileges to any user whose name begins with a number, there's no chance that the CVE number will referenced in either the change log or the commit message, but CVEs aren't really our currency any more, and only the lamest of vendors gets a Pwnie!"

Submission + - Microbe new to science found in self-fermented beer (sciencemag.org)

Submitted by sciencehabit
sciencehabit writes: In May 2014, a group of scientists took a field trip to a small brewery in an old warehouse in Seattle, Washington--and came away with a microbe scientists have never seen before. In so-called wild bear, the team identified a yeast belonging to the genus Pichia, which turned out to be a hybrid of a known species called P. membranifaciens and another Pichia species completely new to science. Other Pichia species are known to spoil a beer, but the new hybrid seems to smell better. The finding means brewers and scientists may be one step closer to unveiling the alchemy of spontaneous fermentation.

Submission + - SPAM: Millennials only have a 5 to 6-second attention span for ads

Submitted by schwit1
schwit1 writes: If you're an advertiser who wants to market a product to millennials, you're going to have to make it quick.

A new study by comScore revealed online ads targeted toward millennials have to be around 5 to 6 seconds to be effective, a sharp contrast from the traditional 30-second commercial seen on TV.

"The length of time of an episode or a viewing period is really important and has got to be short, otherwise you just won't keep the attention of millennials," comScore CEO Gian Fulgoni told CNBC's "Squawk Alley."

The format of advertising may have to be radically changed to reach millennials, he suggested.

"You're going to have to make your case literally in a matter of seconds and make sure you grab somebody's attention, Fulgoni said.
Link to Original Source

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