Comment Re:Expensive AF (Score 1) 60
The BOM of the iPad Pro 13" is around $550US. The BOM cost of that Android is closer to $65. Quite objectively that Android tablet is marking up the price quite a lot more.
In relative terms, they're marking it up more. But ask yourself which hurts people's pocketbooks more: the $110 that the cheap Android tablet maker takes as profit or the $400 that Apple takes? Consumers don't care about percents. They care about dollars. And Apple's profit margin on their tablets is almost 4x that of their cheapest competition.
Alternatively that's three spare tablets for when the first one breaks. As soon as you're more than 2x the price of the cheapest competition, unless users absolutely have to have the capabilities of the expensive one, a lot of stuff like build quality ceases to matter, etc.