They have already put far too much emphasis on AI with their phones. When Pixel phones started they had A+ cameras, the absolute best you could get on a phone, at least for still photos. Video was always a bit weak, but for photos there was nothing else close.
A few years ago they stopped really pushing the camera technology and went all in on AI instead. Their CPUs have mediocre performance, but always tout big AI chops, which rarely amount to anything. The supposedly exclusive features that they unlock always get back-ported to older devices within days of release.
Their cameras are maybe B+ now. Some considerable distance behind the leaders, especially Xiaomi and Honor with their huge sensors and optics. It's so sad.