> It seems to me that this plan would be reliant on people actually wanting to watch the new releases after having seen the previous ones.
No, I don't think you got the point. The point is that this plan would be reliant on people actually wanting to wait to watch the new release in their most preferred format.
I propose the following:
(1) People have only one chance to have a first impression of a movie.
(2) They can chose what that first impression is.
(3) They will chose the one that best satisfies them, within their cost/convenience/quality/social mix (for the occasion).
Therefore, they will pass the chance to watch a movie in a format that robs them the full experience it can give. You know what I am talking about. Any /. reader knows very well how to DL a free copy of a movie, right now, at this moment. He/she can pick between a quick download that will be trasfered to (an can be watched on) their cellphone screen. Or they can get the PSP version. Or the VCD version. Or the DVD version. Or the HD version. Yet... how many /.ers have stopped going to movie theaters because of that?
Myself, I don't have time to watch every movie. And the limited time I have, I will use to watch the best movies in the grandest way (at a movie theater, or at least in HD). I will not be wasting time with bad movies, nor wasting great movies with a tiny screen...