Simple: Enforce existing basic contract and property law that we've had for centuries throughout the west.
Is it a "license" and therefore the company retains total control of the product? Fine. There must be a full meeting of the minds and adequate consideration. The term of this license must be clear up front. You are 100% responsible for ensuring all maintenance and up-keep for the duration of that "license".
Is it "property"? Fine. The property must be fit for purpose, not defective, and if you actively sabotage or destroy or you get charged with theft and destruction of property.
No more flip flopping whenever the other is more convenient.