Without the free streaming how would there be any fans?
I have several New Yankee Workshop books but never paid to watch Norm on TV.
Fast-forward 15 years, and my daughter has never directly paid for a Dr. Who download but her room is full of merchandise. Heck, her closet door is a 3/4 size Tardis.
Since they pulled it from Netflix, though, she hasn't bought any more as it wasn't fresh and exciting in her mind. Now she's on to YouTuber merchandise (I'll let you in on a little secret - she doesn't pay for YouTube either).
I don't get why this is hard to understand, but then again the PBS/NPR funding model has always been to DoS themselves and hold their own programming ransom.