Nvidia Quietly Cuts Price of Poorly Reviewed 16GB 4060 Ti Ahead of AMD Launch

An anonymous reader shares a report: AMD last week announced what are probably the last major GPU launches of this generation of graphics cards: the $449 Radeon RX 7700 XT and $499 Radeon RX 7800 XT. AMD's pricing and performance numbers pit the cards against Nvidia's GeForce RTX 4060 Ti (specifically the $499 16GB version) and the $599 RTX 4070. AMD's pricing is aggressive enough that Nvidia is quietly cutting the prices of some 16GB RTX 4060 Ti cards to $449, to match the RX 7700 XT.

The announcement about the $50 reduction was buried toward the bottom of an email that Nvidia sent to GPU reviewers ahead of AMD's launch next week; it also drew attention to Nvidia-specific features like DLSS upscaling and frame generation, which compete with AMD's GPU-agnostic FSR, plus recent DLSS improvements that improve ray-tracing performance.

Should have made a good 4060 in the first place

[greytree]

Nvidia put lipstick on a pig and tried to ask a king's ransom for it.

Now they're only asking a small fortune for it.
But it's still a pig with lipstick on.

And no-one wants the pig with no lipstick either.

Re:

[alvinrod]

If I'm make'n bacon I'd certainly want the pig, but the 4060 Ti was an awful product. $400 for what would have previously been branded as an xx50 card and only 8 GB of VRAM is spitting in the face of their customers.

Re:

[UnknowingFool]

Nvidia should have called the 4060 what it really was, a 4050 and priced it that way. If it was $250, I do not see a lot of people complaining. But to call it a 4060 and price it at $300 when people can still buy 3060s (that sometimes beat it in some games) for less was really the dick move by Nvidia.

it's not a 4060

[Anonymous Coward]

It's a 4060 ti. The RAM is nice for Stable Diffusion and other CUDA stuff. Couldn't give two shits about playing videogames so nothing AMD matters to me. It also doesn't use much power. Is $500 a lot? Well, I got a 1070 a few years ago for $400 -- that was released in 2016. This is 2.5 to 3x more powerful and inflation's been a thing for a while.

Re:

[Rei]

Look, if you want to implement the equivalent of CUDA support for all neural network pipelines so that we can have the same level of support with AMD as with NVidia, be our guest.

It's not that we have anything against AMD. It's that AMD support is patchy at best for what we use our GPUs for. How is this a difficult concept for you?

Re:it's not a 4060

[Rei]

16GB is still so little VRAM for neural network tasks : I really wish they'd put out a non-server card with more than 24GB. Or at least affordable slim 24GB cards so one can use multiple.

Kinda sad AMD can't make RT work for shit.

[RedK]

Their raster performance per $ is actually pretty good vs nVidia. The RT 7900 XTX is a beast compared to the 4080, and especially price wise. Too bad they lack "the whole package".

Re:

[Can'tNot]

Yeah, this is a very old playbook for Nvidia. Push a feature before your cards can actually handle it, before you'd actually want to use it in a game, but do it to make it look like your competitor is lacking something.

Re:

[Rei]

NVidia took over AI specifically by focusing on the software side ahead of the hardware side. AI pipelines became designed for CUDA, and AMD was left in the weeds.

No shock that they'd do this again with RT. It's not even evil, it just makes sense.

Re:

[Can'tNot]

Well, "evil" is a strong word I guess. Pushing their own proprietary standards instead of the open standards that AMD advocates for is no more evil than what Apple does with its closed ecosystem, or what Microsoft has done with its .doc format.

I do think it's a little funny that Nvidia would be doing this, given how much they complained about 3DFX's Glide standard and how much they advocated for OpenGL as an open alternative.

Really, what we need is more competition among GPU designers. Open standards

Re:

[iAmWaySmarterThanYou]

Intel? Don't hold your breath. They have tried several times over the years to make a video card that was worth more than a piss bucket. There's no reason to think they've got it right this time.

$50

[bill_mcgonigle]

We have a story because an older graphics card saw a $50 price drop?

What's going on here?

Re:

[iAmWaySmarterThanYou]

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