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Ubi Says Wii Will Beat EA 61

Posted by Zonk from the wii-will-wii-will dept.
Next Generation is reporting on comments from Ubisoft, indicating that they are heavily relying on the Wii to fend off advances from business adversary Electronic Arts. From the article: "Ubisoft vowed to stay independent [after EA made inroads to a buyout], and it plans to keep it that way. 'Our goal is not to sell to EA but to beat EA,' said Laurent Detoc (pictured), president of Ubisoft North America in a Reuters interview this week. He hopes that an early adoption of the Wii platform will help push Ubisoft up from the fifth largest independent publisher in North America to the fourth. Worldwide, the company is ranked fourth, although that excludes Japan."
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Ubi Says Wii Will Beat EA More

Ubi Says Wii Will Beat EA

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  • Nintendo ad campaign (Score:4, Funny)

    by Anonymous Coward on Friday October 06, 2006 @01:34PM (#16338777)
    Wii will rock you?
    • A funny first post that doesn't claim first post pwnage?!? Someone mod this guy up!

      -Rick

    • Re: (Score:2)

      by joe 155 ( 937621 )
      I'm not sure if you're posting that because you've seen it, or if it's just a random idea but this is actually what Gamestation (UK) is using in their shops to advertise the Wii.
    • Yes it would be cliche, but god, Nintendo needs to run a huge TV ad campaign on this, because cliche or not, it would be awesome. "Wii will rock you!" accompanied by Queen is just distilled, crystalized awesome.
  • I dunno if I would categorize Ubisoft as "independent"...

  • what the crap? (Score:5, Insightful)

    by RingDev ( 879105 ) on Friday October 06, 2006 @01:40PM (#16338865) Homepage Journal
    "Worldwide, the company is ranked fourth, although that excludes Japan."

    So it's not really world wide then. That's like me saying "I'm the supreme ruler of the world, excluding all of the land mass not covered by my feet."

    side note though, I'm rooting for Wii and Ubi.

    -Rick
    • That's like me saying "I'm the supreme ruler of the world, excluding all of the land mass not covered by my feet."

      Hamad Karzai, is that you?

      Sorry, couldn't resist.

      • Re: (Score:1)

        by LKM ( 227954 )

        Wow. Idiotic, nonsensical attempt at a joke, and you didn't even get the guy's name right.

        Double whammy.

        • Actually, I did get his name right. If you are aware of a different romanization, which is possible, please go ahead and share it, but Google [google.com] and the CIA factbook think you should check yourself before you wreck yourself.

          And that joke was choice. :)

          • Re: (Score:1, Insightful)

            by Anonymous Coward
            Run the search in quotes, and you'll discover that Google returns a whole 599 results, which ain't so much for a head of government. Try "Hamid Karzai" instead, and you'll get 2,530,000 returns. Then, if you were to actually *look* at the CIA World Factbook article, you would see that they spell it "Hamad" twice but "Hamid" three times. If they can't be consistent, I wouldn't use them as a defense.
          • If you are aware of a different romanization

            The only version I've ever seen is "Hamid." Wikipedia [wikipedia.org] uses "Hamid" consistently. "Hamad" is either wrong or very, very rarely used - and the fact that Google only brings up 600 results for "hamad karzai" leads me to believe that it's wrong.

  • Oh God. (Score:1, Flamebait)

    by Broken scope ( 973885 )
    If EA got UBI i would cry. EA already controls so damn much and it hurts the industry already, we don't need more EA.

    • Re: (Score:3, Interesting)

      by GundamFan ( 848341 )
      Hurts the industry?

      How do you figure?

      All they do is produce what sells, and what sells is not always "the best game" but the game that young adults and parents of young children will buy because they recognize the brand perceive a history of quality or at least consistency, that is not to say they didn't leave you or I behind for a different group of consumers. The fact is that any successful business finds and adapts to a group of consumers that are willing to pay for the products they produce. If no one l
      • I never said it hurt the industry financialy. Hell they help the industry in taht respect. I've never been left behind by a company. EA has been going down in quality, hell I loved BF42, I liked BF2 but ive gotten to the point where I'm constantly frustrated by EA's games. So i stopped buying them.

      • Sega NFL2Kx (Score:4, Informative)

        by Petersko ( 564140 ) on Friday October 06, 2006 @03:31PM (#16340567)
        "Hurts the industry? How do you figure?"

        Gee. Let me just go pop ESPN NFL 2K7 from Sega into my XBox. Oh... wait a sec... I don't seem to have it.

        What do you mean it's never coming out? Oh, I see. Somebody leveraged their massive size to lock out the competition (and my favorite football game) by buying out the exclusive rights from the NFL.

        • When 2K Games lost the NFL license, why didn't it court the Canadian Football League [wikipedia.org]? Where's CFL 2K7? What about Australian Rules or Gaelic football? Electronic Arts could claim that taking the exclusive rights to the top ranks of gridiron football allows other companies to specialize in other affiliated sports, benefiting fans of other sports. It also freed Midway, developer of Blitz: The League, from the NFL ties that were holding the Blitz franchise back.

          • "When 2K Games lost the NFL license, why didn't it court the Canadian Football League?"

            I live in the home city of the Edmonton Eskimos, who won the Grey Cup last year (we won't talk about this year). But there are only eight teams in the whole league, and the lack of money shows. More Canadians watch the NFL than the CFL.
          • Because the vast majority of US sports fans won't buy a realistic football game unless it has NFL or US colleg. players/stats/logos/etc. Blitz differentiates itself since it's in no way realistic. In this way, you are right that the NFL connection was holding it back, as now they can probably do moves and violnce levels that the NFL may have objected to before. However, the the NFL2K# and Madden series are both geared toward fans who want to replicate the games they watch on TV.

            There's no way the developer
      • The issue here is this: Are games commodity items, like spoons, bags of rice, or screwdrivers? Or are they works of art? The Problem is that "the free market" is really, really shitty at encouraging art, while being passably decent at managing commodity items.

        If games are art, that means that just suggesting we let the market decide is crummy advice.

        • I beleve some games are art and some are commodities.

          I beleve there is room for both in the world... someone may enjoy the differing experences of games like Katamari, God of War, Shadow of the Colossus, Metal Gear Solid or Final Fantasy to name a few. Others may want to consume games that are consistant and predictable, much like a MMO style game or sports games.

          I personaly like a good story (well told... shoddy gameplay must not interfere with an otherwise great story) above all else. I don't much care fo

      • Re: (Score:2)

        by DrXym ( 126579 )
        Hurts the industry? How do you figure?

        By pumping out bland games, serving up the same warmed up shit year after year, not taking risks, canning profitable but niche game series, treating their staff like slaves, buying exclusive rights to major sports events, preparing to add in-game advertising and generally having a chilling effect on creativity and the industry as whole.

    • Re: (Score:2)

      by Trillan ( 597339 )
      True, but we could definitely use less Ubi.

  • Someone with a set... (Score:4, Insightful)

    by DESADE ( 104626 ) <slashdot@nOsPAm.bobwardrop.com> on Friday October 06, 2006 @01:43PM (#16338917)
    Strategy sounds good, but what impresses me is the fighting spirit. Too many companies have taken the paycheck, only to see what made them great in the first place whither away. Smart, I don't know, but I gotta admire the fight.
    • Agreed. Too many companies start thinking about risks and the future and decide to go with the short-term payoff. What this tells me is that Ubisoft really thinks they have a good chance, and that in the long term they will make more money being independent than taking a one-time payment and then being absorbed (and most likely gutted) by EA.

      Personally I hope it works. Ubisoft made some of my favorite games of the last generation (specifically Prince of Persia and Beyond Good and Evil). I hope I say the
      • (and most likely gutted) by EA.
        Well we saw what just happened with DICE. EA bought them, then promptly shut down their Canadian facility. IIRC, Ubisoft is a Canadian company, with a few locations in the country. Would EA also decide then that "they already have enough Canadian facilities," and then let the ex-Ubi workers go?

  • No! BAD ZONK!! (Score:1)

    by Anonymous Coward
    You should use elipses to replace "(pictured)" because there are no pictures associated with your summary.

    Your headline implies that the Wii system will beat EA. The play-on-words makes no sense and is not funny.

    You really need to get another job, idiot.

  • Wii've had enough (Score:5, Insightful)

    by spyrochaete ( 707033 ) on Friday October 06, 2006 @02:09PM (#16339307) Homepage Journal
    Ubi Says Wii Will Beat EA

    This "clever" title is confusing and misleading. It reads like EA is developing a console. "Wii" sounds like "we". Wii get it. Let's have an embargo on this homonym, please.
    • It's not bad. I got the meaning pretty quickly, in part because of the homonym: The Wii is the weapon that Ubisoft will use to beat EA.

      If /. headlines were often as well worded, rather than frequently misleading or blatantly wrong, then it would work better. If you can assume the author isn't an idiot and knows EA isn't making a console, and the author can assume that thus the reader won't assume the author is implying EA is making a console, it works just fine.

      That's a big if, I know.
    • Wii get it. Let's have an embargo on this homonym, please.
      That would be a homophone

      http://en.wikipedia.org/wiki/Homonym [wikipedia.org]

      • That would be a homophone

        Honestly, you should keep that sort of thing to yourself. Ditto if you also fancy large appliances.
      • I'd always thought homonym and homophone were synonyms. Thanks for the wikipedia link!
        • i'd like to take this opportunity to plug one of my favorite podcasts: The Word Nerds [thewordnerds.org]. at one point they DID have a discussion on homonyms, homophones, synonyms and other similar/often confus[ed|ing] words.

          i'm only a listener, no other relation.
    • To me, it reads like Ubi is banking on good sales of the Wii to beat EA, which is pretty much what the article says.
      • What it really implies is EA developing a console and that Wii will beat it. It's a really bad headline.
      • My complaint was with the title. It's contracted as if there was limited space to write the headline, though this isn't the case. It could have said "Ubisoft's Wii Titles Instill Confidence Despite EA Competition" or something.
        • My complaint was with the title. It's contracted as if there was limited space to write the headline, though this isn't the case.

          On Slashdot, there is limited space to write the headline. Slashcode uses a fixed-size text field to hold the title of each article and each comment.

    • if Nintendo pushed that usage of "Wii" hard enough and often enough (given the state of the schools) In 5 years kids will have forgotten that "we" should be spelled "we" instead if "wii". A generation after that, wii will all be spelling we as wii. Then other words will follow along. The old waii of spelling way will fall by the waiiside. Etc.

    • Re:Wii've had enough (Score:5, Funny)

      by gEvil (beta) ( 945888 ) on Friday October 06, 2006 @02:38PM (#16339793)
      Let's have an embargo on this homonym, please.

      Oui!

    • Re: (Score:3, Funny)

      by brkello ( 642429 )
      I agree, this site seems full of Wiitards lately. (It's a joke, relax)
  • Wii Will Wii Will Rock you!
    Wii Will Wii Will Rock you! :-)

    sri
  • Ubisoft is French...and they're not surrendering? OMGWTFBBQ?!
  • If EA pulls another NBA Live '07, it shouldn't be hard to beat them in the marketplace.

    • Re: (Score:2)

      by Grave ( 8234 )
      And that is precisely the thing that makes software wars in the console industry so much more interesting. While Sony's PS3 may doom them by the end of this generation, it will take years for the repercussions to be fully felt. Whereas when EA released Madden 2005, many people went over to NFL 2K5. Had EA not locked out the license, they'd likely have lost a ton of Madden sales to NFL 2K6. A similar scenario is happening across the board with the sports games on 360. EA released half-baked sports games

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