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Nintendo of America Has a New President 40

Stupid Dufus writes "GameDAILY Biz is reporting that Nintendo has changed ranks at its North American division. From the story: 'Nintendo of America has just announced three major executive promotions. Reggie Fils-Aime has become the new president and COO, while current president Tatsumi Kimishima has been elevated to chairman and CEO. Also, Mike Fukuda is being promoted from senior vp of Business Development to executive vp of Business Development.'"
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Nintendo of America Has a New President

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  • If Sony and Microsoft got new leaders for their game divisions, maybe they could get their act together. Especially on the prices. A new born for a video game console is tad bit too much.
    • by grogdamighty ( 884570 ) on Friday May 26, 2006 @01:57PM (#15411091) Homepage
      I had a low-birthweight kid and only got the core system. :(
    • by Anonymous Coward
      I have had conversations with more than a couple of people who say that the PS3's price won't affect its sales; I think these people are delusional. The benefit of a lower price point is that even people who have no money can afford your system.

      When I was in high school on of my friends really wanted a N64 at launch; his father was unemployed at the time and my friend was too involved in sports to hold a part time job so he had very limited access to spending money. What he decided to do was sell his SNES a
  • I, for one (Score:4, Funny)

    by Red Samurai ( 893134 ) on Friday May 26, 2006 @01:43PM (#15410993)
    Welcome our new ass-kicking, name-taking, game-making COOverlord.
  • by lordmoose ( 696738 ) on Friday May 26, 2006 @02:12PM (#15411172) Journal
    They had to get rid of their old president, Nester, because he was giving away all the game secrets.
  • anyone get axed? (Score:3, Interesting)

    by gEvil (beta) ( 945888 ) on Friday May 26, 2006 @02:16PM (#15411204)
    So, did anyone get axed? Who was their former CEO?
    • From the summary:

      "while current president Tatsumi Kimishima has been elevated to chairman and CEO"

      OK, don't read TFA but at least read TFS :)
      • Note that GP asked who was the original CEO, not president.
      • Thank you for that bit of insight. As Pendersempai points out below, the former President (Kimishima) has been moved to Chairman of the BoD and CEO, which does not answer my question. According to TFA, Reggie is the new President and COO, and Fukuda is now Exec VP of BusDev. Ignoring Fukuda, Reggie and Kimishima seem to basically have been bumped up a notch each. Usually, in order for that to happen, there needs to be a vacancy. In this case, it sounds like that was the CEO position. Now, either NOA's been
        • Yeah, my bad, I noticed that right after I posted, then tried to post a retraction and apology, which also seems to have gone missing (along with my ability to RTFC). So let's put it down to a bad Slashdot night and I'll go play Animal Crossing :)
        • "Now, either NOA's been running without a CEO for a while or somebody retired/got axed."

          I don't know what happened in the meantime, but Yamauchi retired relatively recently and Iwata, former chief in the US, got bumped up to overall big-shot.
  • Ah, sharing responsibilities, politically correct titles that obfuscate the apparent chain of command. Who is in charge? The article makes Fils-Aime look like just a COO, not President ...

    I actually suggested this strategy in a recent ask slashdot post [], but that was adivce to a two-man operation ... a huge corporation like Nintendo of America should probably not be playing that kind of game, especially if they have nothing to hide and no investigations to dodge.

  • Wake me when it's Claude Comair!
  • by grammar fascist ( 239789 ) on Friday May 26, 2006 @03:30PM (#15411804) Homepage
    I really don't care what happens with Nintendo's higher-ups as long as Shigeru Miyamoto [] keeps making games there.

    Heck, if he made them somewhere else, I'd probably defect.
  • by Rolman ( 120909 ) on Friday May 26, 2006 @05:09PM (#15412594)
    Former NOA President and founder Minoru Arakawa used to be a very aggressive businessman who, back in the 80's pioneered most of what are considered normal business practices in the whole industry today. Both criticized and admired, he single-handedly revived the videogame industry in America and made NOA what it is.

    It was kinda sad to see him replaced by Tatsumi Kimishima, formerly the President of Pokémon USA. NOA has definitely become a lot more passive since then. Not to bash Kimishima, though, because Nintendo continues to be a good business. That hasn't changed one bit and I'm sure that's a very good reason to make Kimishima remain in the top position as CEO.

    Now enter Reggie Fils-Aime, who introduced himself to the public as an ass-kicker, name-taker guy. I've met the guy myself a couple times, he's extremely sharp and has a very good forward-thinking attitude. This is the kind of person I'd really like to see driving Nintendo into the future.

    I'm happy to see Nintendo rearranging the chain of command to place Reggie in a better position to take decisions about the company's direction.

    More power to him.
  • by Piroca ( 900659 )

    I don't mean to be a troll, but what's the relevance of this? Nintendo of America is pretty irrelevant as a business. From the post count you can figure out this is absolutely of no interest for everyone...

    • I think it's more a case of, people don't really know what to expect. So far, Reggie's just done a lot of marketing, so we don't know what kind of new decisions he would make as president. And if you think that Nintendo is irrelevant as a business, then you must not pay attention to the news, or know what makes a business relevant.
    • Your either new here (your UID is too low for that) or just another Sony PR troll. For an irrelivent company it sure got Sony to react with a bad controler resdesign. I wish I had modpoints to mod you as troll.
    • I think it's more that it's on the front page as literally just a headline, and the headline isn't interested.

      If the headline had mentioned Reggie, you'd get a lot more posts.
  • Howard Phillips [] was the "president of the Nintendo Fun Club," and the first editor of Nintendo Power. The man was a kind of all-around spokesman/friendly corporate face/human mascot for Nintendo at the time, to the degree that he was one-half of the "Howard and Nester" comic printed in the magazine. Eventually he left the company, and bounced around the industry for a while, but once in a while the magazine will still mention him. (Entertainingly, he now works for Microsoft Game Studios, who could really

"No, no, I don't mind being called the smartest man in the world. I just wish it wasn't this one." -- Adrian Veidt/Ozymandias, WATCHMEN