Thanks to Terra Nova for its discussion of PC 'virtual world' Second Life's auctioning of an in-game continent, and its purchase by a possible commercial interest
. The piece explains: "Second Life began auctioning its virtual land for $US in December.. [the winner was willing to] pay 2L $1200 plus $200 monthly in perpetuity, in order to make software objects that would live only in the virtual world. It turns out that [island auction winner] 'Fizik' is [related to] a marketing agency with clientele in the fashion industry. Not everyone was happy at their arrival."
The piece also links to a Second Life forum thread
with user opinions, from the positive ("I've never had an problem with a small-scale commercial interest getting involved"
), to more guarded ("It is my hope that my in-world experience will never be ruined by corporations trying to make a buck off me."