Alternatives to Operative.One

6sense Revenue AI™, eliminates guesswork and provides the data and visibility your revenue team needs to create and convert high quality pipelines into revenue. 6sense Revenue AI™, which eliminates the time-consuming, expensive guesswork that has plagued B2B revenue departments for decades, drives predictable revenue growth. Maximize every digital investment. Illuminate hidden buyer behavior. Analyze millions upon millions of data points to uncover in-market accounts. You can drive the right action at every moment, across all channels. Many companies want what your offer, but martech systems aren't able to accurately detect buyer interest. The Dark Funnel™ is where this vital, hidden data is kept. 6sense analyzes and illuminates these insights. Automate prospect follow-up with AI-powered conversational email. Sales and marketers can create personalized emails with AI-powered 6sense® Conversational Email to convert prospects into sales meetings.

Introducing Google Ad Manager, a comprehensive platform designed to enhance ad revenue and safeguard your brand across various engagement channels such as viewing and playing. With the aim of maximizing the value of each impression, Ad Manager enables users to create improved experiences and oversee their entire advertising operations through a user-friendly, integrated system. Many digital advertising solutions have been developed without prioritizing the user experience, but we believe that placing the user at the forefront ultimately yields better outcomes for marketers. This platform is capable of assisting you in managing your advertising efforts and increasing your revenue, regardless of your industry sector. Google Ad Manager is equipped with robust tools that adapt to the evolving needs of expanding businesses, ensuring flexibility and scalability. Explore our diverse range of solutions to identify the perfect match for your specific requirements, and discover how Ad Manager can elevate your advertising strategy. By selecting the right tools and strategies, you can significantly enhance your brand's visibility and impact in the digital marketplace.

Celtra is a cloud-based software that automates creative production. Celtra allows marketing and creative teams to design, approve, and deliver digital content across a growing number of products, campaigns and markets. Cloud-based collaboration allows you to move faster with the same resources. Celtra will increase your creativity, reduce costs, and out-market your competition.

We integrate technology, data, creativity, and service to enhance performance and efficiency in the interconnected landscape of CTV, linear, and digital media. Our platform alleviates the financial and operational burdens imposed by superfluous intermediaries, addresses issues of fragmentation, and our exceptional consultative support is consistently available to assist you in navigating the constantly evolving landscape of privacy and technology. The Nexxen technology stack encompasses solutions tailored for every phase of the supply chain journey—from planning and activation to optimization and measurement—allowing for each to be utilized independently according to your specific requirements. This flexibility ensures that clients can adapt their strategies effectively, maximizing their potential in a dynamic market.

By prioritizing the needs of publishers, we empower our clients to unlock the maximum value of their digital assets, simultaneously offering marketers clear access to premium inventory. Our commitment to addressing the most critical challenges in the industry has positioned us as leaders in sell-side innovation over the years. We deliver crucial audience insights and advanced machine-learning algorithms that facilitate exceptional monetization across various devices, channels, and ad formats. PubMatic has built a worldwide framework designed to foster significant connections between consumers, content, and brands on a large scale. It is vital to equip you with the tools necessary for making informed, strategic choices. Our vision for products aims to provide clients with a comprehensive advertising technology stack. Furthermore, we have developed an adaptable system in which every element can be tailored and expanded to meet unique needs. This flexibility ensures that our clients can stay ahead in an ever-evolving landscape.

How Agencies Flourish. Explore the self-service programmatic advertising platform favored by the top digital marketers across North America. StackAdapt transcends the typical Demand-Side Platform (DSP) by offering cutting-edge technology backed by a dedicated team that truly comprehends the advertising landscape and the agencies eager to surpass client demands. This is precisely why StackAdapt provides unique advantages: No Monthly Minimums to accommodate the fluctuating nature of brands, campaigns, and market trends. Additionally, the expertise from the StackAdapt Creative Studio guarantees optimal performance from your programmatic media mix, paired with exceptional creatives. Furthermore, StackAdapt boasts extensive inventory sources across all channels and devices, making it the leader in native advertising scalability within the industry. With such a robust offering, agencies can confidently navigate the complexities of digital advertising.

At the forefront of digital marketing, OpenAudience enables outreach to every adult with a digital footprint across various devices, screens, and households on the open web. This innovative platform stands as a pioneering solution for people-based marketing, offering unique capabilities that enhance advertising efficiency and simplicity throughout the vast landscape of the open web. Engineered on three foundational principles, it prioritizes privacy by design while also integrating data with remarkable accuracy and precision. This allows brands to gain genuine insights into their customers and audiences, thereby driving superior advertising performance and maximizing yield. With the extensive scale of the open web, OpenX is unmatched in its understanding of this digital ecosystem, leveraging over a decade of experience running the industry’s largest and most reputable independent ad exchange for unparalleled reach and impact. As a result, marketers can confidently navigate the complexities of digital advertising while reaping the benefits of a robust and effective platform.

Magnite stands as the premier independent sell-side advertising platform globally. We empower you to succeed across all channels and formats, tailored to your specific needs. Our approach is uniquely collaborative, as we do not compete with you but rather work alongside you, providing unrestricted access to our resources—advanced technology and expert teams that help you stay ahead. Our wealth of experience offers valuable guidance, while our independence ensures that you receive unbiased advice without any hidden barriers or fees, allowing your investment to stretch further. With us, you gain the advantage of our vast global reach, robust brand protection, and sophisticated technology designed to connect you with your desired audiences, no matter where they are located. Magnite (NASDAQ: MGNI) merges the programmatic prowess of Rubicon Project with Telaria's streaming capabilities, enabling publishers to effectively monetize their content across a multitude of platforms, including desktop, mobile, audio, and connected TV. This comprehensive approach ensures that every content creator can maximize their revenue potential while delivering engaging experiences to their audiences.

FatTail is transforming the advertising landscape by creating innovative sales, operations, and marketplace solutions that empower publishers to take charge of their strategies. Central to our approach is an adaptable Revenue Management Platform designed to enhance monetization, streamline control, and facilitate growth. Rather than forcing you to modify your existing business practices to fit our model, our software is tailored to integrate seamlessly with your current operations, helping you achieve your goals with increased speed, efficiency, and profitability. As a global leader in advertising technology, FatTail offers the only integrated supply platform that combines direct and programmatic capabilities. Our cloud-based solutions grant publishers comprehensive command over media planning, sales, and revenue generation across diverse advertising products and channels, while also providing differentiated “top of the funnel” inventory sourced from the most reputable brands in the industry. This unique approach ensures that our clients can maximize their potential while maintaining the integrity of their established practices.

SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers. It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.

WideOrbit empowers media enterprises to enhance their business operations by simplifying the sales process. It serves as a comprehensive platform that connects every aspect of the workflow — from initial pitches to final payments, including digital advertising and upfront cash transactions — enabling users to embrace a broader marketplace. Boost productivity with solutions that unify all media purchasing and selling activities into one cohesive system. Gain valuable insights for making informed business choices through an integrated perspective of your data across multiple channels, markets, and platforms, spanning sales, finance, and external partners. Increase revenue potential through strategic integrations that bring together various demand sources, optimize inventory management, and improve workflows across different systems, allowing for seamless collaboration and efficiency. Ultimately, WideOrbit positions media companies to fully leverage their capabilities in an ever-evolving industry landscape.

We make ad-management easy. AdServer capable for inventory and demand. All-in-one technology stack for Ad Network Owners and Media Holdings. Data management tool built-in for audience collection and segmentation. A richly-featured proprietary RTB platform that provides access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Optimal stack Enterprise level adtech solutions for effective programmatic purchasing. A richly-featured proprietary RTB platform that offers access to large-scale sources of inventory, transparent campaign management tools, and exquisite targeting options. Admixer.HB+, a header-bidding platform, allows publishers to maximize ad revenue. Admixer.HB+'s competitive marketplace, streamlined tools for management, and focus on the user experience help publishers achieve their digital advertising goals.

The Video Advertising Platform that Consolidates Television, Over-the-Top (OTT), and Digital Video. Designed to achieve peak efficiency in the intricate realm of video advertising, SpotX’s comprehensive video ad serving solution enables publishers to streamline their processes while enhancing profitability. Unify all demand sources and boost revenue through a single, cohesive platform. Automate the sales process of video inventory with tools that ensure complete transparency and maintain brand integrity across all devices. Utilize exclusive first- and third-party audience data in a secure setting to elevate the value of your inventory. Engage with SpotX’s Customer Success Team to customize your video strategy based on your specific key performance indicators (KPIs). Leverage SpotX's buy-side connections to refine your inventory offerings, aiming for optimal fill rates and yield. Gain access to premium supply via SpotX Managed Services Team or programmatic DSP partners, allowing for confident purchasing while utilizing insights and support from our dedicated Account Team. Additionally, the platform's ability to adapt to market changes ensures that your advertising strategy remains effective and relevant over time.

We are elevating standards in the realm of digital advertising. As a self-sufficient, comprehensive programmatic advertising solution, we introduce honesty, clarity, and ethical practices into the ecosystem, addressing significant challenges faced by the industry. Our foundation is geared towards future solutions while delivering performance in the present. We are in a state of continuous innovation, adapting to our clients' requirements with versatility, swift responsiveness, simplicity, and deep expertise, all aimed at enhancing value and efficiency. EMX stands out as a prominent global and independent supply source, acting as the gateway for programmatic ad purchasing on CTV, Video, and Display across a variety of screens and devices. By connecting sellers to a worldwide advertising marketplace, EMX utilizes our proprietary marketing technology, allowing you to optimize returns on your advertising inventory across diverse formats and platforms with comprehensive control and transparency. Our commitment to excellence ensures that we remain at the forefront of evolving industry trends and demands.

We create equal opportunities for e-commerce brands to thrive. Our AI operates as a dedicated team of skilled marketers who understand your audience, tirelessly working around the clock to elevate your brand and enhance your sales. Cultivate a brand that resonates with customers, convert more site visitors into buyers, and foster customer loyalty using AdRoll’s growth marketing platform. Join a community of over 37,000 dynamic brands flourishing with AdRoll. Discover individuals who will cherish your brand. Our sophisticated audience targeting, combined with our unique AI, effectively builds awareness and attracts high-quality traffic to your website. Stimulate engagement across advertisements, emails, and your digital storefront. Merge your insights about customers with our extensive database of over 1.2 billion shopper profiles to highlight products they will adore—and purchase. Move past merely acquiring customers and leverage your relationships to fuel growth. Enhance loyalty and lifetime value (LTV) by delivering relevant, personalized experiences across multiple channels. By doing so, you will not only boost your brand but also create lasting connections with your audience.

Amobee serves as a comprehensive advertising solution that merges various forms of media, including traditional TV, connected TV, digital, and social media advertising, thereby allowing advertisers to reach their target audiences seamlessly across multiple channels. The platform promotes streamlined processes for planning, purchasing, and evaluating campaigns, which enhances overall performance. By utilizing features such as TV amplifiers, advertisers can broaden their linear TV audience targeting to include connected TV, digital, and social media platforms, thereby gaining enhanced control over their advertising strategies. Amobee's 4Screen reports deliver comprehensive insights into consumer behaviors throughout the entire marketing funnel, facilitating informed, data-driven decision-making. Furthermore, it provides broadcasters with tools to maximize revenue across their media assets, ensuring they optimize yield from all television formats through integrated planning, sales, and measurement solutions. This holistic approach not only boosts efficiency but also empowers advertisers and broadcasters to adapt to the rapidly evolving media landscape.

The world is changing rapidly, and keeping your audience’s attention is even more challenging. From shorter attention spans to greater competition to constantly evolving and more personalized content, building and maintaining a quality relationship with your customers relies on a multitude of factors. With the Naviga Content Engagement Platform (CEP) you can build the value that will keep people coming back. Our philosophy is simple. We help you to create, enrich, deliver and monetize your content to manage engagements from end-to-end so you can focus on what matters most, building valuable relationships with your customers. With headquarters in Bloomington, MN and regional offices throughout the world, Naviga is a trusted partner serving over 3,200 news media, broadcast, magazine, financial services and corporate clients in 45 countries.

RhythmOne stands out as a frontrunner in providing innovative multiscreen digital advertising solutions. With a strong focus on advanced TV and leveraging one of the most efficient programmatic platforms available, we enable brands to effectively engage with their target audiences, enhancing results for both advertisers and publishers across various devices. Consistently recognized, RhythmOne has once again secured the top position in Pixalate's Global Seller Trust Index. Explore how we create brand-safe environments for our clients and partners. As the landscape of Connected TV evolves into Advanced TV, YuMe by RhythmOne offers expansive reach, precise targeting, tailored creative, and distinctive measurement solutions, allowing brands to seamlessly extend their linear TV and multiscreen digital video initiatives to connected viewers. Additionally, RhythmInfluence by RhythmOne bridges the gap between marketers and enthusiastic influencers, who skillfully integrate branded narratives into the trusted content and social platforms consumers engage with, yielding impactful outcomes that resonate effectively. Through these initiatives, we strive to redefine the advertising experience for both brands and consumers alike.

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

Insticator introduces innovative monetization solutions for publishers, enabling them to enhance ad revenue while simultaneously increasing audience engagement through the delivery of more beloved content. By fostering community growth alongside financial success, Insticator Commenting ensures that both publishers and their audiences benefit from its features, which include around-the-clock human moderation and impactful advertisements. This platform leverages programmatic advertising while providing personalized interactions, with a unique engagement unit that offers complimentary custom content designed to retain users on the site for extended periods. Weekly updates to trivia and poll questions keep the content fresh and relevant, allowing publishers to gain valuable insights into audience preferences. With a diverse range of ad sizes and engagement tools, we empower publishers to boost their ad revenue effectively. Furthermore, our robust brand safety measures and ad blocker defense mechanisms guarantee the availability of high-quality ad inventory, ensuring that publishers can maximize their advertising potential without compromising user experience. By integrating these elements, Insticator not only drives financial growth but also cultivates a loyal audience base.

Publift is a programmatic advertising tech company that partners digital publishers to increase ad revenues. Founded by 2 ex-Googlers, Publift has a simple-to use, proprietary software platform that allows publishers focus on creating the content that their audiences want and less on managing the advertising revenue that sustains the business. Publishers have access to a wide range of ad tech via a single Fuse tag. This includes Header management, Header bidding, Open bidding, ad layout optimization and brand safety. All this is done from one dashboard. Fuse is the only way publishers can optimize and manage their advertising technology. It's loaded with simple integrations like multivariate testing and Content Management Platforms integration, alert monitoring, and automated bidding optimization. Our platform has seen an average 60% increase in client revenue year-over-year.

Equativ stands out as a prominent independent company in the advertising technology sector, offering a wide range of solutions tailored for both advertisers and publishers. Established in 2001 and based in Paris, France, with a notable branch in New York, Equativ provides an all-in-one platform featuring an ad server, supply-side platform (SSP), and demand-side platform (DSP). This cohesive strategy allows clients to efficiently oversee and enhance their digital advertising efforts across multiple channels and formats. In June 2024, the company joined forces with Sharethrough, resulting in the formation of one of the largest independent advertising platforms globally and significantly boosting its market presence. Equativ is dedicated to principles of transparency, privacy, and sustainability, consistently pushing the boundaries of innovation within the digital advertising landscape. By doing so, they empower their clients to achieve substantial results while prioritizing the rights of consumers in the process. Ultimately, Equativ's evolution reflects its commitment to adapting to the ever-changing dynamics of the advertising industry.

We are always striving to innovate in order to deliver the most captivating and effective premium advertising solutions. Since Devil's inception in 2010, our offerings have evolved to include cutting-edge formats and features that allow for extensive cross-screen and cross-channel interactions, all driven by advanced data and analytics. Expand your high-impact advertising reach across premium AOL Owned & Operated platforms as well as through partnerships with leading third-party publishers. Utilize programmatic, data-driven advertising solutions through ONE by AOL: Display and Video to enhance performance, expedite access to comprehensive analytics, and improve economic efficiencies and workflow processes. Our commitment to innovation ensures that we stay ahead in the dynamic advertising landscape.

With two decades of experience providing value to both digital and traditional publishers, we are primed to fast-track a range of opportunities that foster transformation and facilitate effective project execution. Our cross-platform order management system is enhanced by tailored ad-sales modules for Salesforce.com, which include sales funnel planning, custom interfaces, and seamless financial integration. COMS is compatible with all major CRM systems, including Salesforce. Acknowledging that billing often gets overlooked, we took the initiative to develop a financial management and accounts receivable module specifically tailored for the workflows of publishers. This module integrates seamlessly with leading ERP platforms such as Oracle, SAP, and QuickBooks, allowing for traditional and digital billing on a single invoice. To ensure consistency between your billing and reporting data, the Audience Platform consolidates all information in one location, guaranteeing perfect alignment across different platforms. This comprehensive solution not only streamlines operations but also enhances financial clarity for publishers navigating the complexities of today's market.

Sovrn delivers a range of advertising solutions, technologies, and services to a vast number of content creators, enabling them to earn revenue, expand their enterprises, and tap into an extensive data resource that offers remarkable insights. We recognize the significance of distinctive storytellers, a sentiment shared by the advertisers collaborating with us. Our commitment lies in promoting equitable and transparent advertising practices, advocating for net neutrality, and fostering positive relationships between publishers and advertisers. Whether you are an established publishing expert or a newcomer, we are here to assist you in monetizing your content effectively. Our offerings include header bidding, server-to-server bidding, and waterfall advertising techniques. By connecting with high-quality, independent publishers, you can enhance the reach of your campaigns and engage with an audience that is eager to interact. We facilitate display, mobile, and video campaigns through our well-regarded, certified exchange. Moreover, the most reputable websites and leading brands across the globe rely on Sovrn to provide unparalleled value and measurable outcomes, ensuring that both parties benefit from the partnership. With our tools, content creators can harness their potential and achieve greater success in the digital landscape.

Teads leverages the power of premium media, analytics, and innovative creative strategies to achieve lasting business success. With our strategic and exclusive content collaborations, coupled with the launch of Teads CTV, we have evolved into an omnichannel platform and a formidable video leader capable of engaging consumers anytime and anywhere across various devices. In the industry, Teads stands out by offering the most sophisticated cookieless targeting solutions, enabling businesses to achieve up to 60% greater reach compared to traditional cookie-based campaigns. Our comprehensive omnichannel offerings empower brands to connect with and re-engage audiences seamlessly across multiple screens. By analyzing the context and emotional resonance of the content being viewed, we enhance targeting precision. Additionally, we supply purchase data from leading retailers, facilitating effective targeting and enabling robust measurement solutions for both online and offline campaigns. This integrated approach ensures that businesses can optimize their advertising strategies and maximize their impact in a competitive landscape.

Enhance your efficiency with comprehensive campaign management tailored for enterprises, unifying everything from media strategy and creative execution to performance assessment and enhancement within one platform. Streamline collaboration among creative, analytics, television, and digital teams through a single solution that fosters the sharing of insights, optimizes workflow, and strengthens your connection to critical data. Harness a centralized tool to access all audience insights, ensuring that you effectively target the right demographics with your messaging. Utilize machine learning to automate processes such as bidding and optimization, allowing for quicker responses to customer demands and market changes. Gain clear visibility into your expenditure and precisely track the locations of your advertisements, empowering you with control through Display & Video 360. With Display & Video 360, you have access to essential end-to-end campaign management functionalities, including creative workspaces and automated bidding, which facilitate rapid insights, enhanced teamwork, and superior outcomes. Incorporating these features means you can adapt your marketing strategies more dynamically, ultimately leading to an increase in overall campaign effectiveness.

diDNA is an innovative ad management solution tailored for all stakeholders on the supply side of the advertising landscape, including publishers and ad technology partners. It enhances ad revenue through a comprehensive strategy that incorporates essential ad technology, connections to over 70 demand partners, and a team of dedicated professionals. The platform delivers impressive outcomes, boasting 95% fill rates, 98% viewability, and ad revenue increases ranging from 100% to 150%, alongside an average RPM of $5 and quicker site load times. Additionally, it features fully transparent, real-time reporting designed for practical implementation. With its unique ability to optimize all digital ad inventory, diDNA employs proprietary ad technology, brand safety options, and access to premium demand sources. Furthermore, diDNA's enterprise ad management platform is specifically engineered to maximize ad revenue for publishers by leveraging cutting-edge machine learning and artificial intelligence to enhance its rules engine, thereby simplifying the ad management process while empowering publishers to achieve their full revenue potential. This combination of technology and support allows publishers to focus more on their content while benefiting from optimized ad performance.

MarinOne addresses the hurdles encountered by contemporary digital marketers. By integrating search, social media, and eCommerce advertising within one cohesive platform, MarinOne empowers advertisers to enhance their digital campaign outcomes through a unified customer perspective. Given the competitive nature of platforms like Google, Facebook, and Amazon, they are unlikely to assist in optimizing your advertising efforts across diverse channels. For performance marketers, leveraging their own data stands as the most potent strategy. MarinOne is specifically crafted to fully utilize all accessible data sources, including your CRM, data warehouses, publisher insights, and additional external signals. It synchronizes ad campaigns across various publishers, enabling you to optimize your spending distribution while evaluating the interdependencies of each channel. This capability serves as a key differentiator for today’s performance marketers. Furthermore, MarinOne enhances the functionality of publisher tools, effectively amplifying campaigns to boost overall performance outcomes. By doing so, it ensures that marketers can navigate the complexities of digital advertising with greater efficiency.

HeadBidder is the easy-to-use SaaS Header Bidding management platform that is made for online publishing houses and online-ad monetization and yield optimization teams. This is a SaaS tool that is made to save money on code development and deployment. Users may focus on the core part of the online ad sales business that brings money and use HeadBidder.net only for mechanic ad management work that is automated on the platform. Combines wrapped up ready-to-go features and tools: prebid.js container, 3rd-party integrations with GAM, Smart+, User ID tools, Built-in Prebid analytics, and more. Header Bidding Manager SaaS Tool “HeadBidder” Functionality: - Multi-Site and Multi-Account UI - User Account and Publisher management for system administrators - Platform-wide messaging system in UI - Prebid.js based wrapper builder - Automated Prebid.js script build and adapter monitoring - Google Ad Manager API support, token-based access - Built-in Prebid Analytics - Banner and Video ad types supported - Custom floors, Aliases, User-ID modules, Prebid server adapters features supported

Campaign Manager 360 is a cloud-based advertising management platform designed for both advertisers and agencies, facilitating the oversight of digital campaigns across various online and mobile environments. It boasts a comprehensive array of capabilities for ad serving, audience targeting, ad verification, and detailed performance reporting. Through the Trafficking feature, users can effectively manage their creative assets and execute advertising campaigns. The reporting functionality allows for the aggregation and analysis of performance data from ads managed within Campaign Manager 360, presenting this information in a user-friendly format. You can create and customize your reports, with options that include standard reports, floodlight reports, path to conversion (P2C) reports, reach reports, and various cross-dimension reach report types and subtypes. This enables you to gain valuable insights into the pathways users take, revealing the influence of different channels on your conversions. Furthermore, the verification section within Reporting provides tools to assess the overall performance of your ad impressions, while also offering guidance on tagging, geo-targeting, and verifying content accuracy. By leveraging these features, you can enhance the effectiveness of your advertising strategies.

Passendo stands out as the premier European platform for monetizing newsletter inventory, having been established in 2016 by two visionaries in digital advertising. Our innovative email ad server and SSP have garnered accolades and are instrumental in delivering value to both publishers and advertisers on a global scale, boasting access to over 4,000 high-quality publishing house newsletters. By collaborating with major media publishers around the world, we facilitate the activation of new revenue streams through the underutilized channel of in-email advertising, allowing brands to engage with fresh audiences and discover exciting possibilities. We offer an array of essential features, including comprehensive campaign management with A/B testing, various pricing models such as CPM, CPC, and CPA, as well as sponsorship options. Users can personalize the appearance of Native and Display formats for each ad placement, and benefit from extensive reporting on advertisers, campaigns, and overall performance. Additionally, our platform empowers users to negotiate direct deals with their network of publishers, ensuring complete control and transparency through Inclusion and Exclusion filters. This flexibility enables advertisers to fine-tune their demand strategies to suit specific markets and industry verticals, enhancing their advertising effectiveness.

Utilize top-tier predictive analytics, powered by the most extensive consumer dataset on the market, to assess brand campaigns across various channels. Experience Brand Lift KPIs in a way that sets a new standard. Access insights on Linear, Addressable, CTV, and Digital advertising through a single on-demand dashboard, all while benefiting from unmatched data scale. Say goodbye to uncertainty about whether your campaign achieved specific behavioral objectives; instead, review actual delivery metrics by publisher or audience. Upwave not only plans and measures but also enhances brand marketing efforts. Our unparalleled digital network facilitates swift and precise data collection from millions of everyday consumers, ensuring real-time dashboards that provide the most current and accurate brand insights, all available in one user-friendly platform. The seamless integration with DSPs and social media platforms allows for bid optimization and audience targeting to amplify marketing effectiveness. Our clientele spans a wide range of industries, including consumer packaged goods (CPG), technology, and financial services, as well as some of the largest advertising agencies globally, highlighting the versatility and reach of our services. Every campaign is an opportunity to refine strategies and drive exceptional results.

REXRTB is an innovative Ad Serving System tailored for media buyers and sellers to achieve optimal outcomes. It provides a suite of tools designed for both supply and demand partners, facilitating effective management and oversight of advertising media and assets. The platform is built to accommodate a wide array of formats, channels, and models, ensuring versatility in advertising strategies. Recently, REXRTB introduced a cutting-edge ad serving technology that encompasses all essential features typically expected from a third-party solution. Our Supply-Side Platform (SSP) enables supply partners to showcase their traffic while seamlessly connecting with various demand-side platforms. All OpenRTB formats, including Display, Mobile, Video, Native, and Popunder/Popup ads, are readily accessible. The intuitive dashboard at REXRTB empowers supply partners, granting them the capability to manage their inventory efficiently and enhance revenue by serving the most pertinent ads. You can even create a personalized SSP tailored to your unique business objectives. Additionally, REXRTB's White Label Demand-Side Platform (DSP) allows users to design and oversee multiple campaigns, conduct real-time analysis and optimization, and monitor campaign performance metrics comprehensively. This robust feature set positions REXRTB as a comprehensive solution for maximizing advertising effectiveness.

Auxo Ads is a solution provided by Cyber Media Research and Services Limited (CMRSL), designed as an AI/ML-driven supply-side platform (SSP) that enhances ad bidding for publishers while maintaining an optimal user experience. This innovative platform enables publishers to streamline their ad inventory and boost revenue through both programmatic and high-quality direct demand sources. With Auxo Ads, publishers gain the ability to oversee their advertising inventory seamlessly across various programmatic channels and ad networks. In addition, Auxo Ads offers comprehensive reporting and in-depth analytics, empowering publishers to make informed decisions that optimize their revenue potential effectively. This dual approach not only enhances profitability but also strengthens the overall effectiveness of advertising strategies.

Achieve business success by connecting with individuals authentically, efficiently, and at the most opportune times. Access and interact with over one billion targeted users through top-tier publishers on the foremost native discovery platform. Craft distinctive and pertinent advertising experiences by leveraging Taboola's insights into user behavior and versatile creative options. Accomplish your marketing goals—enhance visibility, acquire valuable leads, and motivate customers to engage online effectively. By doing so, you can create a more impactful presence in your market.

VDO.AI is an innovative video advertising platform designed to empower web publishers by harnessing the effectiveness of video content and advertising, potentially increasing their revenue by as much as 50%. As video continues to dominate online content consumption, our platform facilitates a smooth transition for publishers into this evolving landscape. We offer a comprehensive proprietary technology solution that encompasses the video player, streaming capabilities, content delivery, and advertising services, catering to some of the largest publishers on the web. Our mission is to forge connections between top-tier advertisers and qualified publishers, fostering a thriving, high-value video advertising ecosystem. By linking leading brands with premier publishers, we create a dynamic environment that enhances the reach and impact of video advertising. We provide a diverse array of native video formats, enabling web publishers to effectively tap into the potential of video advertising while maximizing engagement with global brands. Additionally, our advanced ad serving technology is designed to optimize the return on investment for each impression delivered.

Introducing the Agency Programmatic TV & Media Toolkit, a specialized software by Brandzooka that aims to capitalize on the most significant opportunity for agencies: media. It allows for straightforward management of programmatic ad-buying without the usual complications. We have created an innovative platform that combines the enchantment of Primetime TV with the efficiency of digital advertising, which many might call groundbreaking. Our mission is to completely democratize and challenge the traditional media industry. Utilizing advanced machine learning algorithms, Brandzooka's media trading consistently surpasses human performance by a ratio of 3:1. The Control-Freak Certified feature is now optional, and in every sector—from automotive to alcoholic beverages, and from athletics to consumer products—advertisers using Brandzooka achieve impressive outcomes. Furthermore, Brandzooka empowers agencies, regardless of their size, to implement targeted, high-impact, rich media campaigns that span both digital platforms and television, accommodating any budget constraints. This opens up new avenues for creative advertising strategies in an ever-evolving marketplace.

Our comprehensive omnichannel demand-side platform (DSP) empowers marketers to seamlessly oversee campaigns across various channels such as mobile, display, social media, video, audio, and native advertising, all while granting exclusive access to our extensive global network of premium supply sources. By providing an all-in-one suite of tools for campaign execution, creative management, targeted outreach, and performance reporting, we enable marketers to break free from isolated channel strategies, thereby enhancing consumer engagement and achieving significant business outcomes through their marketing efforts. This holistic approach not only streamlines the campaign management process but also fosters a more integrated marketing strategy.

Software for marketing agencies and businesses. Comprehensive Software to Help You Plan and Buy Media More Effectively. GaleForceMedia media planning and buying software is a web-based platform that streamlines media processes. GaleForceMedia allows media buyers to eliminate redundant requirements such as duplicate field requirements, manage media buys of different media types, accurately assess ad performance, and easily reconcile invoices. GaleForceMedia offers media buyers and planners a simple workflow that allows them to execute buys from one interface or module. Media buyers and planners can access GaleForceMedia from anywhere. It is a web-based platform. GaleForceMedia was created by media buyers for media buyers. We are aware of the frustrations in the industry and have created a software support system.

GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance. In-game ads allow brands to harness the power and engagement of a global audience.

BRIDGE CONNECT is a meticulously curated consumer audience database that relies on verified, opt-in email addresses to provide the most precise, current, and comprehensive profiles of real individuals. By beginning at the "human level," this platform associates each email with a person's name, mailing address, mobile habits, and countless lifestyle and digital indicators, all while adhering to privacy regulations and obtaining permission. Its user-friendly interface allows marketers to create highly specific audience segments and launch campaigns across various channels including email, display, mobile, social media, connected TV/OTT, video, and programmatic audio without the need for intricate integrations. With a vast repository of over 250 million stable, cookie-free profiles that are updated in real time, BRIDGE CONNECT empowers brands to transparently evaluate performance, optimize advertising expenditures, and retain complete control over their data, effectively linking businesses to their next customers with exceptional accuracy and scale. This innovative approach ensures that marketers can reach their desired audiences efficiently and effectively.

Engage your audience effectively across all screen sizes, from the tiniest devices to the largest televisions in their homes. Leverage the expertise of top industry professionals who have consistently achieved success for various brands. Utilize advanced technology to manage your campaigns, ensuring successful outcomes throughout the entire marketing process. Present advertisements with impactful visibility in a secure setting within the Rakuten ecosystem. Our specially curated selection of leading publishers linked to Rakuten’s audience engine is highly sought after by advertisers worldwide. We provide tangible impact and reliable outcomes, fostering brand loyalty and repeat business. Our extensive collection of premium ad inventory is expertly managed by Rakuten’s local CTV specialists. Experience smooth onboarding without any undisclosed technology fees or intermediaries involved, ensuring transparency and efficiency in the process. With this approach, we enable brands to thrive in a competitive marketplace.

Enhance your advertising effectiveness and outcomes with algorithms that manage your campaigns akin to a seasoned ad professional. Shirofune fine-tunes advertisements for optimal lifetime value (LTV) by analyzing your entire historical customer purchasing journey and data, ensuring conversion rates are maximized. With Shirofune at your service, the stress of keeping track of your ad expenditure is eliminated. The human-centric AI of Shirofune autonomously handles budget distribution and bid modifications to achieve the best results. In addition, implementing suggested enhancements can lead to even better performance. By merely establishing budgets and setting maximum CPA/ROAS, this automation takes charge of the campaign's advancement. Additionally, comprehensive reports and analyses presented in natural language significantly streamline the time and effort required for reporting tasks. By connecting data from your own CRM and database, we provide insights into the actual LTV and conversions generated from each advertising channel, delivering a clearer picture of your marketing effectiveness. This approach not only simplifies decision-making but also allows for more strategic planning in future campaigns.

By leveraging your customer information alongside Viant's first and third-party data, Adelphic provides marketers with a clear and comprehensive understanding of their audience profiles, facilitating more strategic media decisions and investments. You can onboard and align your customer data with a database of 250 million registered users, allowing you to quickly forecast, manage, and target new audience segments. Audience segments can be defined using various identity attributes such as demographics, shopping behaviors, and online browsing patterns, while intelligent lookalike modeling enhances your campaign reach. The platform enables the maintenance of customer identities by integrating devices and offline activities with real individuals, ensuring seamless execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can run their programmatic media initiatives across multiple devices without the hassle of data loss or complex modeling methods. What sets Adelphic apart from other DSPs is its reliance on first-party data, which delivers the accuracy of people-based targeting and enhances overall campaign effectiveness. This unique approach ensures that marketers are not only reaching their intended audience but also optimizing their advertising efforts for maximum impact.