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features
design
support

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Description

Are you finding it challenging to optimize yield across various channels, develop robust inventory and pricing strategies, and enhance your tracking and billing systems? These elements are essential for a thriving advertising enterprise. Understanding this need, Operative has created the Operative Digital Platform, tailored to align with your current operations while guiding you toward your future objectives. Although the thought of migration may be daunting, with Operative, you can be fully operational in as little as 8 weeks, thanks to our commitment to automation tools for migration and a reliable, scalable implementation process. There's no need to delay assessing your post-DSM landscape; you can transition to your new platform before the deadline, which will simplify reporting and streamline processes throughout the organization. Operative has consistently demonstrated success in helping clients achieve significant returns on investment by utilizing the Operative.One® platform to effectively manage their digital advertising operations, ensuring that your business is equipped for both present and future success. By choosing Operative, you position your business to thrive in an ever-evolving market.

Description

Xandr, a division of Microsoft, is an international advertising firm that delivers a technology platform enhanced by data, aimed at creating a marketplace for high-quality advertising. Their innovative platform focuses on maximizing return on investment for both advertisers and publishers, all the while upholding the principles of an open marketplace and supporting the global open web. Among Xandr's offerings are Invest DSP, Monetize SSP, and Curate, which facilitate connections between advertisers and their target audiences while helping publishers enhance their revenue streams. With a robust presence around the world, Xandr strategically positions itself as an essential resource for brands looking to broaden their global outreach and engagement. As the digital advertising landscape continues to evolve, Xandr remains committed to adapting its solutions to meet the changing needs of the market.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Ad Reform No 
Adwallet No 
Amazon Transparent Ad Marketplace (TAM) No 
Bidtellect No 
Delivr No 
Factori No 
Google Display & Video 360 No 
Humming No 
Kochava No 
Meetrics No 
ONEcount No 
Oracle PeopleSoft Yes 
PubGalaxy No 
PubMatic Yes 
Qloo No 
Retargetly No 
Salesforce Yes 
Yieldlab No 
Zuuvi No 
ad:personam No 

Integrations

Ad Reform Yes 
Adwallet Yes 
Amazon Transparent Ad Marketplace (TAM) Yes 
Bidtellect Yes 
Delivr Yes 
Factori Yes 
Google Display & Video 360 Yes 
Humming Yes 
Kochava Yes 
Meetrics Yes 
ONEcount Yes 
Oracle PeopleSoft No 
PubGalaxy Yes 
PubMatic No 
Qloo Yes 
Retargetly Yes 
Salesforce No 
Yieldlab Yes 
Zuuvi Yes 
ad:personam Yes 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Operative

Founded

2000

Country

United States

Website

www.operative.com/operative-one/

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

www.xandr.com

Product Features

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control No 
Price Optimization No 
Recommendation Engine No 
Yield Management No 

Product Features

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

Alternatives

Alternatives