GumGum Description
GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance.
In-game ads allow brands to harness the power and engagement of a global audience.
GumGum Alternatives
With TrafficGuard, you can put an end to the worry of polluted traffic disrupting your campaign success.
Our advanced ML/AI-powered technology identifies and blocks both simple and complex fraudulent traffic in real time, ensuring your ad spend targets genuine, high-quality clicks and conversions. This leads to better campaign outcomes and an enhanced return on ad spend (ROAS).
This robust solution safeguards every dollar of your advertising budget, allowing you to concentrate on reaching your marketing objectives without stress. Let TrafficGuard handle ad fraud protection, so you can confidently manage your:
Google Search (PPC) campaigns
Mobile user acquisition campaigns
Affiliate spending
Social media advertising
In addition to our technology, we provide expert campaign management and exceptional customer support, making us a reliable partner for all your ad fraud protection needs.
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Kevel (previously Adzerk), gives you the APIs to quickly create your own fully-customized advertising server for sponsored listings, native ads, and internal promotions. This will allow you to take back the Internet and generate more online revenue. Our award-winning platform processes over three billion API requests per day and has helped industry leaders such as Yelp, Ticketmaster and others reduce their build times by more that 90%.
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PropellerAds
PropellerAds is a multisource advertising platform providing access to unique traffic sources and AI-based ad-serving/optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This includes advanced Demographic & Interest Targeting to match audiences, CPA goal pricing model for automatic bid and optimization, efficient formats for ad serving (Push, Interstitial and Popunder), and unique templates for customization.
The company is also a member IAB Europe and has a ISO/IEC 27001 Safety Certificate.
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AdLib DSP
AdLib: The Premium Demand Side Platform For Everyone
Reach your audience on the world's most popular sites, apps, and streaming platforms. No Contracts. No Minimums.
Most marketers struggle to access premium programmatic advertising platforms because of high barriers to entry and complexities that demand a lot of your time and resources.
AdLib removes those barriers and complexities allowing you to easily set up and launch successful programmatic campaigns at scale across all channels.
The AdLib DSP
AdLib offers marketers an easy way to access premium audiences and publishers at scale and across all channels while eliminating the wasted time and money typically spent figuring out the complexities of programmatic marketing.
Manage More Campaigns, Drive Better Outcomes, And Spend Less Time Doing It All!
Campaigns
-Launch In Less Than 60 Seconds
-Maximize Brand Awareness & Growth
Magic Ads
-Clean, Modern, & Authentic Ad Builder
-Outperform Branded Ads by 2x
Dashboard
-24x7 Real-Time Reporting
-Actionable Metrics & Deep Insights
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Integrations
Company Details
Company:
GumGum
Year Founded:
2007
Headquarters:
United States
Website:
www.gumgum.com
Media
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Product Details
Platforms
Web-Based
Types of Training
Training Docs
Customer Support
Online Support
GumGum Features and Options
Content Marketing Software
Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management
GumGum Lists
GumGum User Reviews
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