Alternatives to Objective Platform

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.

JustControl.it allows businesses to manage their advertising spending, evaluate campaign performance across multiple channels, and receive up-to-date reports about virtually every performance metric.

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale. Adverity is the simplest way to get your data how you want it, where you want it, and when you need it. The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

We empower courageous marketers with the technology, insight, and confidence they need in order to improve customer relationships and boost marketing performance. LeadsRx SaaS-based marketing software attribution software captures touchpoints across all channels and captures conversions throughout each funnel. It provides impartial results that are unrivaled in the market. LeadsRx can help you determine which advertising programs are performing well and which ones are wasting your ad-spend. LeadsRx calculates the Return on Ad Spend (ROAS) and provides instant insights to help marketers optimize their budgets across channels. The product also tracks customer journey maps, which show consumer behavior and how marketing programs impact buyer decisions.

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention. With Singular's open integration framework, you are able to measure and report on all the channels you work with, including apps, web, SMS, referrals, email, and TV. Singular also empowers you to analyze your ROI by combining attribution with leading cost aggregation through powerful data connectors that allow yo to unlock marketing performance for every campaign, publisher, creative, and keyword. To keep your ad budgets focused on real users and avoid misreporting, Singular provides you with more detection methods and pre-attribution fraud rejection than any other. Still wondering? Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.

DemandJump is the most popular Marketing Insights & Attribution Platform. It shows marketers what their target audience does, what their competitors do, and what actions they should follow to achieve better results. Customers can be empowered by knowing what content they should write, which keywords to use, which websites to target, and what videos to produce. DemandJump assembles disparate data to build networks of customer touchpoints around any topic. This allows customers to prioritize what actions to take next. Companies can also close the loop between marketing and sales by seeing which actions are driving revenue growth and pipeline growth.

ChannelMix will provide a holistic view of marketing performance by analyzing all of your media, marketing, and sales data. No campaign is too small or too complex. You can access data for your entire sales and marketing team via API, file transfer, or email. Each solution comes with a dedicated data warehouse that can store up to 100GB data. For a comprehensive view of marketing performance, map like fields across data sources and channels. ChannelMix uses multi-channel attribution models for media planning and prediction. To get ready-to-use analysis data, connect to your ChannelMix data warehouse. Your analytics solution includes an analytics team that is dedicated to helping your company grow and succeed. Tracking strategy and audits - with recommendations to align tracking with your reporting strategy.

There are two distinct approaches to marketing attribution around the world. The first is the top-down population-based approach. This was done traditionally through multiple linear regression, which severely limited the number and types of variables that could be quantified at any one time. The second approach is bottom-up, where individual cookie-based interactions are combined to create a larger picture. Hamilton AI has created a new generation unified measurement models. Models that can attribute, optimize, and allocate the largest share of marketing budgets. The paid media spend. All this without the drawbacks of the old models.

Weberlo, a marketing attribution software, excels in providing real-time, cookieless tracking, crucial for precise marketing analysis and adherence to privacy norms. Its key focus is on maximizing Return On Ad Spend (ROAS) through in-depth ad tracking capabilities. The software offers comprehensive insights into organic traffic sources and the complete customer journey. It is designed for seamless integration with various platforms, enhancing the ease of analytics and setup processes. Weberlo's real-time ad budget optimization and precise audience targeting are standout features, alongside its ability to track the lifetime value of customers and its deep integration with payment systems for accurate financial reporting. The software notably enhances ad performance by feeding high-quality data back to ad platforms, thereby facilitating more effective optimization and cost reduction.

Odyssey is a multi-touch attribute tool that integrates with Google Analytics. It gives you insight into the true performance and effectiveness of your marketing channels. The actionable insights from Odyssey will help you improve your online marketing performance. Odyssey will analyze each traffic source and provide a suggested ad spending for each ad. This will be compared to your current ad spending to identify potential opportunities and bottlenecks. All you need to get started is Google Analytics. Odyssey uses your Google Analytics click data to provide actionable insights. Integrate with all your marketing channels easily You will see the incremental value of every marketing channel at every level. Customers use multiple devices. We've optimized our model for this. Odyssey uses all available data to create a complete customer journey with cross-device attribute. This creates a single view of the entire customer journey.

Measured provides marketing insight, cross-channel view and media incrementality testing. You can turn on 100+ audience-level experiments on Google, Facebook, and 70+ integrated media platforms. Identify Media Waste, Scale. Up to 30% Marketing Efficiency. Powered by incrementality measurement Ask us today for a free demo! Solutions available: - Cross-Channel View of Marketing Spend, Marketing Attribution - More than 70+ integrations on major media platforms like Google, Facebook and Verizon Media, Criteo. AdRoll, SnapChat. YouTube, and many more! - Run A/B, incrementality, and always-on tests seamlessly - Integration is simple, you can be up and running in less that 24 hours - Learn how to maximize your spending without a stressful stress test

To decode customer behavior, optimize ROI and determine marketing's impact on revenue and pipeline, you need to factor-in your marketing efforts. A robust integration to your martech stack results in a one week onboarding cycle. Flexible and configurable attribution engine that allocates conversion credit to the relevant touchpoints. Consumer-grade User Experience for Analysis, defining Custom Events, and Dimensions. A collection of curated templates that are based on the best practices of high-performing teams around the world. To get a holistic view of marketing performance, stitch customer journeys from the first touch to the final win. AI Engine continuously analyzes and diagnoses key metrics and highlights insights and recommends. You can see the whole Marketing Funnel without any dependencies.

SegmentStream's AI-driven predictive attribution helps you recover lost conversions due to ITP, private browsing and cross-device customer journeys. For automated cross-channel ROI reporting, collect all marketing data from your Google BigQuery data warehouse. Enterprise-level solution to unify all your advertising costs, mobile app data, and offline conversions into one place for automated marketing ROI reports. You can visualize reports in your favorite BI software. SegmentStream predictive attributing allows you to see the true value of your marketing channels and campaigns post-cookie. SegmentStream predictive attribution allows you to instantly see the incremental impact of any marketing traffic source without waiting for a conversion to occur.

Adobe allows you to mix, match, analyze and analyze data from any point in the customer journey. You also get flexible reporting and predictive intelligence. You can turn huge amounts of web data into actionable insights with our award-winning tools. We accept data from all channels. All data can be brought together to provide real-time insights that are based on 360-degree customer views. This opens the door to better decision making. Use powerful attribution to identify the reasons behind every conversion and make informed investments. We make difficult things simple. With just a click, our AI and machine learning reveal hidden opportunities and provide answers for everyone. It's no longer enough to report visits and measure page views. You need to measure customer pathing and traffic sources. Content effectiveness, video engagement, and content effectiveness are all important factors in maximizing the power of the internet. You need to know more about who is visiting your site. You must understand why. To determine the best page or product for them to see.

ThoughtMetric is used by ecommerce marketers to track marketing performance, and to make data-driven business decisions. ThoughtMetric integrates seamlessly with the most popular ecommerce and advertising platforms, allowing you to easily connect data, track advertisements, and analyze performance. We help ecommerce businesses understand the performance of marketing and how they can make data-driven decision to improve it. We combine siloed data from marketing, customer journey data and revenue attribution to create an actionable and holistic picture of marketing performance. ThoughtMetric’s data-driven algorithms for attribution modeling can help you discover where your customers really come from. Optimize your ads and scale the campaigns that bring the most valuable customers into your store based on customer lifetime value. ThoughtMetric’s advanced tracking will link sales to the exact ad that they came from.

For over 20 years, we’ve focused on the needs and challenges of enterprise sales and marketing teams. MRP Prelytix® is purpose-built to simplify the complexity of your operating environment, enabling account-based programs that are coordinated with existing marketing programs, across all your global marketing initiatives. We understand every enterprise has its own set of requirements and constraints, which is why MRP puts you in control. If you have a seasoned ABM team with a ton of bandwidth or limited experience with constrained resources, or even if your tech stack is robust or lacking, we’ve got you covered. At your discretion, you can deploy our predictive insights as a standalone or integrated solution and can even activate our seasoned, global, multilingual ABM experts or tap into our built-in omnichannel deployment services.

Lifesight is an AI-powered platform for marketing measurements, powered by a CDP, designed to drive sustainable growth in a privacy-first world. Marketing Mix Modeling (MMM), our key offering, uses historical data to analyze the impact of marketing on sales. It breaks down variables such as ad spending and pricing. It helps make informed budget decisions and enhances strategy using data. Multi-Touch Attribution is a powerful tool that complements MMM. It provides detailed insights into customer journeys and improves marketing understanding. MTA, unlike single-touch models considers multiple consumer interactions. This improves strategy optimization and resource allocation. Lifesight offers Incrementality Testing to evaluate the true impact of marketing through controlled experiments. It separates natural customer behavior and marketing influence. This provides valuable insights for strategy refinement.

Our cutting-edge tracking software will help you get the most out of your marketing budget. TrackBee is compatible with all advertising channels. The channels are easily integrated. We also actively contribute to the enhancement of these advertising platforms by sending real-time information back to the platforms. Our solution will help you track with ease, despite iOS 14,5, cookie consent and ad blocking. Connect your store, sign up and you're ready to go. Get a comprehensive overview of all your marketing channels in one dashboard. We send data back to the pixels in order to improve the performance of your ad platform. Smart data can help you optimize your ad spending and minimize losses.

Funnel is an automated marketing reporting and data collection software for data-driven marketers. Funnel allows users to automatically collect all their advertising data from different sources and match it with conversion data. This allows them to more accurately analyze their online marketing spends and report ROI. Funnel integrates with over 300 advertising and marketing platforms.

Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab serves as an ad tracking software, benefiting affiliate marketers and media buyers in monitoring their marketing performance across multiple channels. Enjoy seamless integration with popular advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank, facilitated through API connections. Benefit from seamless server-to-server (S2S) integrations with over 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and many more. Harness the capabilities of CPV Lab's affiliate link tracker to simplify your marketing operations: Consolidate all campaign data into a single dashboard for easy access. Conduct split testing on your offers and landing pages. Employ multivariate testing of your landing pages using MV Lab. Access cost and conversion information conveniently in one location. Utilize cookieless tracking through direct tracking methods. Leverage the power of data analytics to optimize your campaigns and maximize return on investment (ROI). Detect and filter out fraudulent activities with dedicated Bot and Proxy filtering . Choose between self-hosted or cloud-based tracker

Keen is the only system that can provide both historical measurement as well as predictive, prescriptive planning to optimize marketers' spend across all channels. This is tied to financial impact. You can quickly make data-driven decisions and add data as you go. Keen's marketing elastic engine estimates can help you consider all channels, even ones you haven't tried before. Next, run scenarios to create a plan that balances financial goals and risks. Marketing mix, multi-touch attribute and other ways to measure past performance are all common marketing metrics. How do you choose your next best opportunity, especially when it's not in your preferred channel? Or when there is high uncertainty, such as in a pandemic. Keen's SaaS platform allows you to accurately predict future performance across all channels, so you can make better decisions about how you drive growth.

Turn your websites into Sales Engines! You can capture the most important actions that users take on your site and optimize your sales funnel to drive Conversions and Sales. No programming required! With a simple swipe of a button, you can link your analytics and ad account so they can share data and receive data. Track and share customer actions between your website, marketing tools -- No Coding Required! Tracking data can be used to optimize your marketing campaigns for driving sales. Our easy-to-use tool makes it easy to choose which elements you want to track on your website. There is no need to add or maintain tracking codes. You can set up tracking once and have it replicated across providers such as Google, Facebook, or Twitter. This will ensure that all your campaigns are using the same version data for optimization and reporting. You can quickly create funnel visualizations and identify bottlenecks. Also, you can see what is driving customers through each stage. Learn about your organic and paid sources and how they perform across all platforms.

OWOX BI is a no-code digital analytics platform to simplify data management and reporting. OWOX provides data collection from 135+ marketing sources. The service collects first-party data, cleans, maps, normalizes and blends it with marketing data across all channels and devices. You can eliminate hours of routine work with automated data transfers, data preparation, and reporting. With OWOX you get reports of any complexity based on complete data you can trust, compare the effectiveness of marketing channels and user cohorts, and make timely decisions.

Fospha is used by world-class DTC marketers to analyze their Paid Media performance across digital and offline channels. Through machine learning, Fospha combines multi-touch-attribution and marketing-mix-modelling in one view. Fospha gives marketers credit for impressions-led channels. It helps them make better data-driven decisions every day. Track your performance against target using data you can trust. Independent reporting across all channels allows you to be notified when you are going to miss your KPIs and then shows you where you should investigate. To find the problems and opportunities, dig in. Compare your KPIs at a finer level. Then decide what you need do to get back on the right track and hit your target. You can break down your KPIs by channel, source and campaign, as well as time periods.

Learn how to optimize the performance of every $ spent in your marketing campaigns with Identity resolution and a complete digital marketing optimization solution, activation toattribution. Your business will gain more value. You can improve your real-time performance marketing by leveraging activation and attribution in the same workspace. Our integrated toolset allows for seamless workflows that will improve your ability to activate quickly. No more identity issues in your customer journey. All your data is matched at the user level. This includes digital campaign interactions, multi-device journeys and in-store purchases. To activate profitable marketing campaigns using your media platforms, leverage improved accuracy in your audience targeting. Automation allows you to save time in activation orchestration. Select the right media platform to invest.

Attribution is a multi-touch attribution company that provides marketers with the data they need to convert more customers and maximize their ROI. Attribution is a patent-pending company that provides the most complete performance visibility, unmatched usability, and 100% data fidelity to help optimize your marketing mix for your buyer's journey.

Conversion attribution and click tracking are the most difficult, tedious and frustrating part of running an online business. However, it is also the most fun. You can't rely solely on stats from your ad networks and affiliate networks, autoresponder or shopping cart, CRM, or any other marketing apps. Because they don't all have the same data points to provide accurate and actionable marketing insights. Some of them love to take credit for everything. ClickMagick is your objective single source of truth -- the place where all your marketing metrics and actual results are displayed in one place. ClickMagick is more than a link tracker. It can be used to track and optimize any sales funnel. ClickMagick Campaigns, for example, is our modern tracking solution that uses industry standard UTMs and "first-party" cookies to track your entire sales channel.

ROIVENUE™, a marketing intelligence suite, is designed to maximize ROI through data driven attribution and integration. All your CRM, advertising, and web analytics data is in one place. Multi-touch attribution is a powerful tool to maximize your advertising spend.

Answer your most pressing marketing questions, including Time to Financial Impact and Buy, Sell, Or Hold Current Marketing Investments. Brand Messaging & Creativity. Return on Future Marketing Investments. MRC accredited for mobile and desktop web viewability. Accreditation by MRC is the highest standard for measuring advertising effectiveness. One of the four major accounting firms performs audits. C3 Metrics makes marketing work better. Our Attribution Data Cloud, enterprise MTA, MMM, and UMM solutions transform old reporting into real-time cross platform insights. C3 Metrics averages a 15%+ increase in advertising ROI, and a 6X return for their attribution investment.

Response Management tracks the lead progression through the funnel and ties lead responses to revenue. Get precise, detailed marketing and sales funnel metrics. Campaign Attribution allows you to evaluate campaign performance and gain insight into each campaign's impact on revenue, pipeline, and other metrics. Optimize your marketing with confidence Matchmaker connects leads with accounts in your CRM using smart, customizable matching technology. Sales and marketing can engage accounts intelligently by enabling Matchmaker. Based on Response Management, digital marketing can be measured from anonymous first touch to closed wins by connecting anonymous digital touches with known leads in your CRM. Our solutions have been used by thousands of B2B marketing and sales professionals to boost their performance measurement.

TrackAd is a technology company that develops technologies that improve the performance of digital advertising campaigns. They address the challenges of attracting new customers, monitoring ROI, analysing contribution, and automating data collection. They are used by over 150 clients in Europe, including Cdiscount and Decathlon, E. Leclerc, Sephora, and Sephora. The TrackAd suite consists of 4 products. . TrackAd 360: Multichannel attribution and cost-centric analysis . TrackAd Lead: Analysis of the ROI of Lead Generation . TrackAd Collector: Automatic collection of advertising investments . TrackAd Affiliate: Antifraud and CPA publisher management

Privacy-friendly attribution, modern Bayesian statistics and automated data pipelines can help to reduce wasted marketing spend. Recast clients can increase their blended ROI by 10% in 6 months. This allows for faster and more efficient growth. Recast doesn't use cookie or user-level data. This makes it easy to set up and won't be affected by privacy regulations that may affect other measurement methods. Recast can help you optimize your marketing performance by accurately measuring your marketing's impact in real-time. Recast was designed to assist modern marketers in adjusting spend based upon real-time performance. Confidence intervals are provided for every ROI, saturation curve and time shift estimate. Predicts where the next dollar is most effective, as they are different and more impactful concepts. Recast's fully Bayesian model allows us to incorporate your business context into the code.

ABM platform with the best advertising component. It also has rich segmentation, campaign, and opportunity analytics features. Our customers use us for personalised content delivery to their target accounts, which generates engagement and 1st-party intent data. The generated data is used to trickle down the relevant person for a more personal approach that increases the likelihood of a successful business transaction. To increase the relevance of your content, you can divide your target accounts into multiple buckets. Our segmentation tools allow you to expand your reach based upon technographic and firmographic data. Segment high intent accounts and target them using lead generation content.

Growify's Marketing Automation feature is designed to transform marketing strategies. It offers a suite advanced tools that streamline campaign administration. Growify's intuitive automation capabilities allow businesses to schedule and deploy marketing campaign efficiently, ensuring timely customer engagement. This feature simplifies marketing tasks from email marketing to posting on social media, allowing you to communicate with your audience in a consistent and personalized manner. Automating repetitive tasks saves time and ensures consistency in your marketing. Growify's automated tools also provide data analytics that can be used to refine your marketing strategy. This comprehensive automation solution allows businesses to improve customer engagement, enhance customer experience, and ultimately drive higher returns with less manual work.

Leadtosale offers a tracking solution to lead generation dependent businesses. - You are looking for a way of tracking customers' on-site activities in the tools they use such as Google Analytics, Facebook Ads, and HubSpot. - They want to expand their tracking to include phone leads, attributed back web sessions. - Close the loop with CRM integrations that send revenue data back into their online marketing tools, when leads convert to sales. Leadtosale will take your conversion tracking to the next stage.

ORM offers a cloud-based solution that is easy to use and leverages ORM’s deep expertise in Optimization, Statistical Analytics. ORM offers cloud-based solutions that enhance the sales and marketing functions of a company. Optimized Sales Management or Optimized Marketing Management are two solutions that can be used to optimize sales and marketing. Both solutions provide predictive analytics and optimization, as well as enhanced report and data analysis capabilities. All solutions have a common theme: a minimum cost savings of between 5% and 15%, and significantly improved reporting and data management. ORM Technologies is the only platform that provides clear and specific action plans to help you increase revenue. It's like having your own data scientist.

We empower high-performing go-to-market teams™. Transform the way your company generates revenues. Terminus is for sales and marketing professionals who care more about generating revenues than generating leads. Terminus' Data Studio is the foundation of Terminus. You can use this data studio to quickly understand and prioritize the right targets using firmographic, intention, engagement, psychographic, and relationship data. Terminus allows you to send personalized messages to the right audience, no matter where they may be. You can create consistent experiences across all channels, including chat, email, social advertising, chat, and email personalization. Terminus seamlessly pulls together all your account data to keep your go-to market teams aligned, from the first touch through renewal and expansion. Automate sales to alert them to meaningful engagements, centralize information about accounts, and provide better pipeline prediction to help accelerate opportunities.

It becomes more complicated when you stop advertising on Facebook and Google. Rockerbox solves the problem by providing the marketing infrastructure needed to scale your business efficiently and quickly. Rockerbox centralizes all your marketing spend and campaigns, paid, organic, digital, and offline. Rockerbox eliminates duplicate conversions and makes them transparent and customizable. This ensures that your data is trustworthy and secure. Are you struggling to understand the impact your branding has on your business? Rockerbox offers playbooks. Are you unsure how to measure OTT or Linear? Rockerbox offers methods for each. Are you trying to figure out how to get more Facebook views? Synthetic Events could be the answer. How fast do you need to get a channel ROAS-positive? What amount of loss are you willing and able to take before a customer becomes financially profitable?

Big data analytics provides robust consumer insights to enable intelligent B2C mobile messaging. Terragon Audience Profile, as our platform UID provides an additional layer of security by encrypting and anonymizing PIIs (Personal Information Identifiers). Data-driven marketing SaaS platform accelerates growth for African businesses. The profiles on the platform have already been segmented based on various data sets, including demographic, locational, transactional, technological, and interests (sports enthusiasts, fashion lovers, digitally savvy consumers, etc.) to ensure superior campaign performance.

Optimize TV advertising investments with Justify. You can trust cross-screen measurement and attribution that is fast, accurate, and actionable. Do not settle for reporting on TV advertising performance across multiple screens and waiting for optimizations to be made. Don't be afraid to use inaccurate TV ad measurement. This will reduce confidence and distort reporting and predictions. Get the functionality and support that you need to convert insights into action and drive ROAS. iSpot measures impressions, performance, and effectiveness of all TV ads. It leverages our proprietary ad catalogue and airings data, has exclusive access to 16M Smart TVs, and integrates with 300+ streaming platforms. Ace Metrix has been acquired by iSpot, allowing for expanded TV ad measurement capabilities and attribution to include survey-based creative assessment. Advertisers now have the ability to track both the business results and brand impact of TV or video advertising.

Stop using data to match media exposure with individual people that is based on inaccurate big data. You will suffer from a lack of precision when measuring R&F metrics and brand lift across media without a single-source solution. Consumers seamlessly move between linear TV, CTV, and online video in pursuit of the best content. In the media world of today, we cannot rely on ad exposure claims to measure cross-channel effectiveness. Third-party fusion data is not accurate in today's fragmented landscape of media and does not offer privacy protection as legislative bodies continue to develop privacy regulations. Beatgrid's audience analysis helps you create accurate ad campaigns that resonate with your audience.

By evaluating the performance of vendors, channels, and other factors that drive customer engagement, we can help you reduce dollar waste, lower customer acquisition cost, and more accurately exceed sales pipeline targets. Channel99 brings together marketing and finance teams to eliminate waste and inefficiencies and lower customer acquisition costs. They also drive pipeline more accurately. You can now evaluate your digital investments more accurately with the help of relevant contextual benchmarking data, collaborative tools and tools that measure and evaluate marketing across all channels and vendors. Discover which channels are responsible for generating quality visits to the accounts that you care about. Compare your performance to the industry average for each channel to give context to your reporting.

All marketing investments should include verified customer insight and ROI. Semcasting pioneered IP targeting and machine learning to maximize customer reach on all devices. This was done with complete transparency. Our technology, which is twice patentable, allows organizations to onboard CRM data and create new prospect audiences. It also allows them to identify qualified leads and monitor audience performance. Cookies have been used for audience targeting. Cookie onboarding is limited to 30% of your audience, often with a 3X rate of duplication among unique users. Target your audience at home, school, or work on their desktops and laptops, tablets and smart phones, as well as IP radio, smart home devices, and Connected TV. Semcasting's IP targeting technology allows for reach to more that 400 million unique devices and networks, with more than 2 billion IP addresses. Smart Zones automatically scores, scores, and enhances mailing lists, CRM file, or IP addresses with 750 deterministic characteristics.

Global digital ad spending is expected to surpass 50% for the first time and grow by double digits in the future. This makes it even more crucial for marketers to understand how their partners and channels are contributing to their bottom line. Marketers have adopted the latest touch (also known "last click") as their primary report, as this is the default setting on many analytic platforms. This methodology is simple to explain and gives some insight into campaign performance. However, it does not allow marketers to have a complete view of all channels a customer has come in contact with that may have influenced their decision to purchase. MixCommander allows marketers to fully understand the impact of their media mix on customer journeys. It provides them with a range of attribution models that they can choose from, depending on their needs. For more complex situations, custom models can be created.

Campaign measurement for Web and mobile using people-based attribution. Campaign visibility across all platforms, channels and devices. A customizable dashboard that presents holistic measurement metrics. Airbridge's measurement capabilities enable you to analyze the performance and effectiveness of your marketing campaigns using a variety of metrics, including engagements, uninstalls retention, impressions cost, revenue, cost, and cost. You can measure and attribute conversions to the correct media, device, platform. Our statistical multi-touch models and last click allow you to track non-linear customer journeys. You can also determine the value of each campaign, channel, platform, and search keyword in influencing customer conversions. For accurate measurement, you can create custom detection parameters that are compatible with validation rules. Airbridge will eliminate wasteful spending on ad fraud.

ThriveTracker is "The Ultimate Mobile & Web Monitor for Media Buyers and Performers", and it's the most advanced performance marketing tracking tool for today's media buyers, affiliates, direct response marketers, media buyers, and agencies. The platform provides industry-leading customer service and a 14-day trial that allows users to experience how easy it is for them to create, track, analyze, optimize, and optimize their campaign traffic using its state-of the-art user interface. ThriveTracker is also available as a self-hosted or cloud-based option. The latter is hosted on the most secure and reliable Amazon Web Services infrastructure. We are focused on campaign management so that you can focus on strategy, competition, and scale. ThriveTracker users can say goodbye to Excel spreadsheets and tell overpriced trackers that they are getting lost. Our tracking platform provides all the tools you need.

Easyence is the only Customer Infrastructure dedicated to data-driven retail. Join the 240+ businesses who use Easyence Customer data Platform and Apps to provide memorable customer experiences. Easyence collects customer events (products, stores, etc. Easyence combines your existing models with smart algorithms to help your business and offers a complete set of applications for your marketing team. Learn more about our Saas products * Easyence Data Platform: Collect and unify customer events across all platforms * Easyence Audience app - Build audiences, create campaigns, measure uplift without relying upon other teams * Easyence E-Merchandising app : Show the right product to right customer at the right time. * Easyence Attribution app - unify all touch points of your customer across all channels and platforms. * Easyence Insight App: Measure and analyze the value created by Omnicanality to understand consumer behavior.

Software for tracking media buyers and affiliate marketers. All your online advertising needs can be met with one solution. All ad campaigns can be tracked in one place. You can either manage traffic data using advanced rules or automatically. Analyze reports data. Optimize your campaign's performance. Workspaces and Shared Reports allow you to collaborate with your team and affiliates. Don't waste your ad budget. Forget about routine. BeMob helps you improve your ad campaigns performance to achieve the highest ROI. You can forget about server monitoring 24/7 and hidden fees. BeMob is your one-stop solution for focusing on your ad campaign performance. BeMob will allow you to enjoy a new level of Ad tracking Performance, and UX unlike any other. BeMob Server Auto Scaling Architecture makes it easy to work with any traffic amount. You can launch and stop your campaigns without logging into Traffic Source Accounts.