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Description

Leverage the capabilities offered by the Objective Platform to achieve your objectives in a cost-efficient manner or maximize the returns on your set budget. It is important to move beyond relying solely on metrics from specific channels. Instead, assess how your marketing expenditures contribute to your overall business goals. Establish your definitive source of truth. With the Objective Platform, you can streamline the processes of data collection, validation, and integration from over 200 sources, enabling you to obtain results more swiftly and accurately. Employ modeling techniques to connect business outcomes with media spending and other significant variables. The approach is both objective and transparent. Utilize our proven dashboards and reports to gain insights into what drives your marketing and media performance. This platform not only assists you in measuring the effectiveness of your marketing investments but also helps pinpoint anomalies. By applying these insights, you can begin to test new strategies and refine your approach for even greater effectiveness. Ultimately, this will empower you to make informed decisions that enhance your marketing efforts.

Description

ProQuo AI, an AI-powered brand management platform, allows marketers to generate brand strategies, test creative assets, and monitor brand performance in real time. ProQuo has a daily interaction with consumers and measures their opinions about your brand, competitors, and category. ProQuo's AI analyzes all these interactions and generates a personalized action plan that will help you reach your brand's goals, whether it is converting non-users or finding your whitespace. ProQuo is used by hundreds of brands, including Clorox, Harry's and Expedia, Tatcha, Keurig Dr Pepper, and Tatcha.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$2000 per month
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Objective Partners

Founded

2014

Country

Netherlands

Website

www.objectivepartners.com

Vendor Details

Company Name

ProQuo AI

Founded

2019

Country

United Kingdom

Website

proquoai.com

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management Yes 
Channel Attribution Yes 
Customer Journey Mapping Yes 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Marketing Attribution

Attribution Modeling Yes 
Audience Segmentation No 
Conversion Tracking Yes 
Cross-Channel Attribution Yes 
Customer Journey Mapping Yes 
Multi-Touch Attribution Yes 
Predictive Analytics Yes 
ROI Tracking Yes 

Product Features

Brand Management

Approval Process Control No 
Artwork Management No 
Asset Management Yes 
Change Management No 
Fulfillment Distribution No 
Project Management No 

Market Research

Benchmarking Yes 
Compensation Management No 
Data Management Yes 
Email / Online No 
Face-to-Face No 
Panel Management Yes 
Paper-Based No 
Phone-Based No 
Sample Management Yes 
Statistical Analysis Yes 
Survey Management Yes 

Marketing Analytics

A/B Testing Yes 
Campaign Management Yes 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard Yes 
Performance Metrics Yes 
Predictive Analytics Yes 
ROI Tracking Yes 
Social Media Metrics No 
Website Analytics No 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking Yes 
Data Blending Yes 
Data Mining No 
Demand Forecasting No 
For Education No 
For Healthcare No 
Modeling & Simulation No 
Sentiment Analysis Yes 

Survey

Custom Survey URLs No 
Data Analysis Tools Yes 
Email Marketing No 
Mobile Survey Yes 
Offline Response Collection No 
Paper Survey No 
Question Branching No 
Question Library No 
Site Intercept Survey No 
Skip Logic No 
Supports Audio / Images / Video No 

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